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Distribution Strategy - Leon Ho
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Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日 ...

Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日

大會官方網頁 Official Website:
http://startlab.hk

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Distribution Strategy - Leon Ho Presentation Transcript

  • 1. DISTRIBUTION STRATEGYLEON HO
  • 2. 10M+ DOWNLOADSSTEPLY APPS
  • 3. 3M+ PV/MONTHLIFEHACK200 WRITERS10 POSTS/DAY
  • 4. FAQ
  • 5. BUILD A WORLD CLASS PRODUCTAND USERS WILL COME?
  • 6. LET’S GET ONTO NYT,TECHCRUNCH, [...]?
  • 7. HOW DO YOU DISTRIBUTEYOUR APPS?
  • 8. 4 RULES
  • 9. THERE IS NO SUCH THINGAS FREE DISTRIBUTION.
  • 10. CUSTOMER ACQUISITION COST<CUSTOMER LIFETIME VALUE
  • 11. CONVERSION=VISITOR PERFORMEDYOUR TARGET ACTION.
  • 12. NO SILVER BULLET.MIN BET TO EXPERIMENT.
  • 13. ACQUISITIONACTIVATIONRETENTIONREFERRALREVENUESTARTUP METRICS AKA AARRR BY DAVE MCCLURE
  • 14. ACQUISITIONACTIVATIONRETENTIONREFERRALREVENUESEO, SEM, Social Network, PR,Campaigns, Biz Dev, Affiliates,Direct, Email, Blogs...Landing Page, Onboard process,First real action...Email, Feed, Push, Drip marketing,Social, Features...Email, Affiliate, Campaigns, Social...Subscription, Usage fee, Per copy,In-app purchase, Lead generation, e-commerce, Ads...
  • 15. SEARCHSOCIALMOBILEMEDIAIDENTIFY WHERE YOURTARGET AUDIENCE IS
  • 16. SEARCH IS ABOUT INTENTION.
  • 17. MOBILE IS ABOUT DISCOVERY.
  • 18. SOCIAL IS ABOUT CONTENT.
  • 19. MIN BET THEN OPTIMIZEVOLUME, COST, CONVERSIONCase Study: Lifehack SEO
  • 20. REFERRALDecrease CAC, Increase CTV
  • 21. IDENTIFY MOTIVATION.CREATE INCENTIVE.Share, Like, Pin, Invite, Follow
  • 22. DON’T FORCE IT.
  • 23. OFFICE HOURS TODAY.leon@stepcase.com