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Distribution Strategy - Leon Ho
 

Distribution Strategy - Leon Ho

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Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日 ...

Stepcase/Steply Canvas/Lifehack/Labelbox 創辦人 Leon Ho 講述 Distribution 的概念。@StartLab.HK 香港創業實驗室 Bootcamp 啟蒙訓練營 第二日

大會官方網頁 Official Website:
http://startlab.hk

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    Distribution Strategy - Leon Ho Distribution Strategy - Leon Ho Presentation Transcript

    • DISTRIBUTION STRATEGYLEON HO
    • 10M+ DOWNLOADSSTEPLY APPS
    • 3M+ PV/MONTHLIFEHACK200 WRITERS10 POSTS/DAY
    • FAQ
    • BUILD A WORLD CLASS PRODUCTAND USERS WILL COME?
    • LET’S GET ONTO NYT,TECHCRUNCH, [...]?
    • HOW DO YOU DISTRIBUTEYOUR APPS?
    • 4 RULES
    • THERE IS NO SUCH THINGAS FREE DISTRIBUTION.
    • CUSTOMER ACQUISITION COST<CUSTOMER LIFETIME VALUE
    • CONVERSION=VISITOR PERFORMEDYOUR TARGET ACTION.
    • NO SILVER BULLET.MIN BET TO EXPERIMENT.
    • ACQUISITIONACTIVATIONRETENTIONREFERRALREVENUESTARTUP METRICS AKA AARRR BY DAVE MCCLURE
    • ACQUISITIONACTIVATIONRETENTIONREFERRALREVENUESEO, SEM, Social Network, PR,Campaigns, Biz Dev, Affiliates,Direct, Email, Blogs...Landing Page, Onboard process,First real action...Email, Feed, Push, Drip marketing,Social, Features...Email, Affiliate, Campaigns, Social...Subscription, Usage fee, Per copy,In-app purchase, Lead generation, e-commerce, Ads...
    • SEARCHSOCIALMOBILEMEDIAIDENTIFY WHERE YOURTARGET AUDIENCE IS
    • SEARCH IS ABOUT INTENTION.
    • MOBILE IS ABOUT DISCOVERY.
    • SOCIAL IS ABOUT CONTENT.
    • MIN BET THEN OPTIMIZEVOLUME, COST, CONVERSIONCase Study: Lifehack SEO
    • REFERRALDecrease CAC, Increase CTV
    • IDENTIFY MOTIVATION.CREATE INCENTIVE.Share, Like, Pin, Invite, Follow
    • DON’T FORCE IT.
    • OFFICE HOURS TODAY.leon@stepcase.com