1. The best platform
for Europe’s next generation
technology entrepreneurs to
make it big by providing access to
advice, network, validation, and capital

2. NOT
WHAT MAKES A COMPANY INVESTABLE?
Carlos Espinal | Partner | @cee

3. THE IDEA

4. Thinking Small
Overly Competed
Non-Differentiated
Copy Cat

5. THE PRODUCT

6. Bad
Complex
Poor User Flow
Bad UX
Not Scalable

7. Good
Innovative
Disruptive
Desired

8. THE MARKET

9. Bad
Small Target Market
Exclusivity or Licensing (eg. Music)
Monopoly (only a few powerful players)

10. Good
100% 200%
Big
Addressable
Market &
Growing

11. THE DEAL

12. THE DEAL (FROM HELL)
Over-Priced
Difficult Jurisdiction or
Complex Structures
Difficult or Paranoid Founders
or Investors
Last Minute Surprises &
Bad Cap Tables

13. THE TEAM

14. THE (GOOD) TEAM
Relevant Experience
Appropriate skill mix
Articulate

15. THE (GOOD) TEAM PART II
Conflict Resolution
Geographical Spread
Equity Spread - have you been
fair to each other !!!

16. THE END
Carlos Eduardo Espinal
@cee