Business Strategy 101


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  • Business Strategy 101

    1. 1. Business Strategy 101<br />VCS Inc. Distributors<br />
    2. 2. Problem: The White Elephant in the room<br />Sales are not what we desire<br />We have run out of people to talk to<br />How can we really make a viable living as a VCS Inc. Distributor? <br />
    3. 3. We believe people don’t want to <br />Buy anything<br />Be sold<br />Join an MLM <br />Pay for things<br />Attend Meetings<br />Look at Websites<br />Because they are too busy and have different agenda’s than ours<br />
    4. 4. What they do want is to be<br />Rich <br />Thin<br />Successful<br />Happy<br />Beautiful <br />Popular <br />Famous <br />They want things free, fast and easy<br />
    5. 5. So how do we appeal to what they want & eliminate what they don’t? <br />It has to be FREE, or cheap<br />It has to make them feel good <br />Deliver a sense of belonging<br />Work towards some greater good <br />
    6. 6. What about a program that helps people? <br />Creates awareness<br />Teaches<br />Gives Back<br />Helps people<br />Makes life easier<br />Imagine life with out suffrage and equal rights … these movements took door to door hand to hand work<br />
    7. 7. Our economy needs help<br />The digital divide has caused many of the problems we see with job loss.<br />American is transitioning from the Industrial age to the Digital information age and our initiative is really to bring them to the opportunity age where they can take advantage of innovation, opportunity and benefits before they become extinct <br />
    8. 8. Small Business Owners <br />Have not adopted technology<br />The current professional development courses have failed our systems<br />Work forces are over worked and underserved<br />We petition to adopt technology, work less, spend more time at home and migrate to today’s innovations so we can spend more time living than working. Its all about being lean and Managing what YOU Value!<br />
    9. 9. We work 3 days per week <br />11 am to 4 pm<br />We take 30- 60 minutes for lunch <br />
    10. 10. The Pink Cloud Computing Initiative<br />Funded by VCS Inc. Independent Distributors: Julie Parker, Loretta Turner, and Maria Talacona to facilitate the adoption of technology in underserved markets<br />
    11. 11. We deal with <br />Individuals seeking success in their personal life, social life and career<br />Entrepreneurs and small business owners seeking success in their business<br />Corporations seeking success for their company and employees<br />
    12. 12. How many times have you heard? <br />I don’t have a computer<br />I don’t use a cell phone<br />I don’t have a laptop<br />I don’t have a Blackberry or smart phone<br />I don’t have a Facebook Account<br />I don’t know what Twitter is<br />I don’t want to use the internet because of fraud?<br />Fear is the mind killer <br />
    13. 13. The truth is the Internet is making many young people rich<br />Mark Zuckerberg<br />Evan Williams <br />And many more are turning out new technology products making many people rich. <br />Technology also makes lives easier<br />Technology makes it cheaper for a business to get new customers however it also is a deal crusher if your not plugged in. <br />
    14. 14. Small Business in America <br />Is caught in the digital divide<br />Many have not adopted technology in their business models<br />This creates reduced sales, job loss and business closures in some markets and those that are moving and changing or innovating like Groupon can’t hire people fast enough. <br />So where are you? <br />
    15. 15. Truthfully<br />Most are in the early adoption process of learning how to use technology<br />You may have a cell phone, email address or Facebook page but do you understand how to attract traffic with key words and low cost advertising tools? <br />Likely most small businesses don’t because you need a 5 to 10k budget to get help from an ad Executive at one of these top organizations. <br />
    16. 16. The Pink Cloud Initiative <br />Is Simple<br />We want to help small business and success-minded people adopt technology<br />We learned and want to share what we know in layman’s terms.<br />We are glass roots and anyone can join us.<br />We have several main goals:<br />
    17. 17. Close the digital divide <br />People who don’t have an internet connection need to get plugged in<br />We have several ways to motivate them:<br />Business: start, manage or grow a business<br />Life: improve or manage your life<br />Connect with loved ones online – Skype, Email, Share<br />Self improvement tools: health, finances, gamification <br />
    18. 18. Primary Tool <br />Subscription to You Are a CEO <br />5 day trial<br />30 days unlimited workshops for $29.95<br />Fund your learning as a Distributor making $50 for every new distributor you bring in for $99 <br />24/7 ONLINE LEARNING<br />Small business opportunity <br />Building Stakeholders<br />Supporters<br />Partners<br />
    19. 19. Business Model<br />
    20. 20. Business Model<br />
    21. 21. Lead Generation<br />
    22. 22. Lead Nurturing<br />
    23. 23. Downline Incubation<br />We must develop a system to coordinate our leads<br />Manage their development<br />Contacting them regularly<br />Emails<br />Visits<br />Calls<br />Skype<br />Invitations <br />
    24. 24. On Average they need 3 contacts before they are ready to buy <br />They must hear the opportunity<br />Never feel like they are being sold<br />Don’t ask them to do anything<br />Let the information draw them<br />Explain, inform, educate and direct <br />If they buy they buy…<br />
    25. 25. What they need to experience<br />Website:<br />CEO TV click CEO TV from website <br />A workshop? Make a house call or buy a trial membership<br />Understand benefits of adopting technology<br />Website<br />Email<br />Blogging<br />Social media <br />Small business development<br />Personal and Professional development benefits on their life and business. <br />Relationships, finances, time management and organiztion. <br />
    26. 26. SaaS<br />YAAC provides Software as a Service to <br />VCS Inc. Distributors<br />Subscribers<br />Stakeholders<br />Supporters<br />Partners<br />You Are a CEO website houses<br />a social network<br />Financial management tools<br />Personal and Professional development workshops<br />Life<br />Business<br />Money<br />Health<br />
    27. 27. The Pink Cloud Computing Initiative<br />I am proposing we consider: <br />The Pink Cloud Computing Initiative<br />An independent initiative started by Independent Distributors of VCS Inc. and You Are a CEO that will help small business's adopt technology and close the digital divide. <br />If we don’t our economy will get worse and worse and consumers migrate to digital transactions' and suppliers close to the competition of savvy .com;s like Amazon, Wal-Mart and Facebook friends. <br />The small business community must understand the real and legitimate threat of technology in the small business landscape <br />
    28. 28. We need to ask for <br />Improvements in user engagement tools<br />And see how we can incorporate technology used with competitors in the following examples<br />
    29. 29. What courses they should take are laid out. Growth estimated.<br />
    30. 30. Reinforcing why this is needed<br />
    31. 31. Lifehack<br />Productivity<br />Communication <br />Lifestyle<br />Money <br />Technology <br />Management<br />
    32. 32. Lifehack<br />
    33. 33. Why Pink Cloud? <br />In American slang back then, when you said that someone was “on a pink cloud,” you meant that the person was in a state of temporary artificial euphoria. Being “on a pink cloud” meant that you had turned off all of your critical faculties and were temporarily living in this marvelous fantasy world where nothing ever went wrong or could go wrong.<br />
    34. 34. Gamification Example<br />
    35. 35. Methodology<br />
    36. 36. Who’s on board?<br />Julie Parker<br />Maria Talacona <br />Loretta Turner<br />
    37. 37. We are working on <br />Blanca Gordo (Ph.D.) is a visiting scholar at the Institute for the Study of Societal Issues at the University of California at Berkeley where she is writing her book, Digital Destitution in the Digital Age. <br />Most recently, she was the Academic Coordinator for the Center for Latino Policy Research at the University of California at Berkeley, where she directed public policy initiatives, program development, and the Technology and Development Research Group. Dr. Gordo holds a doctorate in City and Regional Planning from the University of California, Berkeley.<br />
    38. 38. Dr. Gordo <br />She specializes in regional- local economic development, urban poverty, local technology development processes, organizational analysis and development, public policy, ethnic populations (African Americans and Latinos), demographics, and social inequality structures.  She has taught related courses in the departments of City and Regional Planning and Ethnic Studies at the University of California at Berkeley, department of Sociology at the University of San Francisco and Department of Mexican American Studies at San Jose State University.   <br />
    39. 39. Eugene Jackson<br />Former SBA Employee<br />Founder of the Woo Spot<br />Also a graduate from UC Berkeley <br />Creative genius<br /><br />
    40. 40. Mover AND Shaker <br />
    41. 41. Style like<br />
    42. 42. Strategy<br />So we have VCS Inc. Distributors with a Pink Cloud Computing Initiative to reach small business owners and success-minded people who want to adopt technology in order to further their opportunities for success in life and business. <br />We will help them: <br />Get broadband access /Email account<br />Website – outsource to Maria Talacona <br />Blog – out source to Julie Parker<br />Social Media profiles<br />Resources: Engagement<br />Thru You Are a CEO – and membership benefits <br />