Janko Jovanović - Proizvod je, u stvari, dizajn - UX dizajn za startape
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Janko Jovanović - Proizvod je, u stvari, dizajn - UX dizajn za startape

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Presentation held by Janko Jovanović on topic "Proizvod je, u stvari, dizajn - UX dizajn za startape" at Startup Academy course in Belgrade. More details at startapakademija.com.

Presentation held by Janko Jovanović on topic "Proizvod je, u stvari, dizajn - UX dizajn za startape" at Startup Academy course in Belgrade. More details at startapakademija.com.

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Janko Jovanović - Proizvod je, u stvari, dizajn - UX dizajn za startape Janko Jovanović - Proizvod je, u stvari, dizajn - UX dizajn za startape Presentation Transcript

  • Dizajn za startape:Dizajnirajte doživljaj, ne proizvod Janko Jovanović Interaction designer, Studio at Warp Speed
  • Ne treba mivaš proizvod.
  • Ja samo hoću da završim posao iostvarim svoj cilj.
  • Ali ne mogu to da uradim bez frustracije.Jer je većina proizvoda obično sranje.
  • 49 dugmića!
  • “Ive learned that people will forget what you said,people will forget what you did, but people will neverforget how you made them feel.” Maya Angelou Američka spisateljica
  • Zbog ovoga, većinastartapa propadne u prvim godinama postojanja. Tužno. I korisno.
  • Image by Trust Me, Im a "Designer"
  • “People ignore design that ignores people.” Frank Chimero Dizajner
  • Fokusirajte se na doživljaj. Ne na tehnologiju Ne na karakteristike (features) Ne na proizvod Ne na usability
  • User experience na engleskomKorisnički doživljaj na srpskom
  • User experienceSerija interakcija kojupojedinac ima sproizvodima, uslugamai organizcijama.
  • User experienceKorisnikovo unutrašnje stanje(predrasude, očekivanja, potrebe, motivacija, predznanje,raspoloženje...)Karakteristike sistema sa kojimkorisnik vrši interakciju(namena, kompleksnost, upotrebljivost, funkcionalnost, izgled...)I kontekst u kojem se interakcijaodvija(okruženje, socjalne okolnosti, smisao aktivosti...)
  • User experienceKorisnikovo unutrašnje stanje(predrasude, očekivanja, potrebe, motivacija, predznanje,raspoloženje...)Karakteristike sistema sa kojimkorisnik vrši interakciju kojim izgled...)Karakteristike upotrebljivost, sa sistema funkcionalnost,korisnik vrši interakciju(namena, kompleksnost,(namena, kompleksnost, upotrebljivost, funkcionalnost, izgled..I kontekst u kojem se interakcijaodvija(okruženje, socjalne okolnosti, smisao aktivosti...)
  • + Upravljanje muzikom Kupovina muzikeSlušanje muzike
  • Ljudi imaju želju da ostvare cilj.Nemaju želju da izvršavaju akcije, da koriste interfejse, da se prilagođavaju tehnologiji.
  • Ostvarenje njihovog ciljaje problem kojitreba da rešite.
  • Uspešnoostvarivanje cilja = Dobar doživljaj
  • Ali ne vaš doživljaj.
  • Dieter Rams?Good design is innovative.Good design makes a product useful.Good design is aesthetic.Good design makes a product understandable.Good design is unobtrusive.Good design is honest.Good design is long-lasting.Good design is thorough down to the last detail.Good design is environmentally friendly.Good design is as little design as possible.
  • Vi niste korisnik. Morate da saznate ko su vaši korisnici.
  • Ali ne tako što ihpitate za mišljenje.Mi, ljudi, nismo dobri u artikulisanjuonoga što radimo. Umemo samo da artikulišemo naše impresije. A od toga nemate ništa.
  • Najdubljim razumevanjem ponašanja ljudi.
  • UX DizajnInteraction design, HCI, Industrialdesign, Information architecture,Usability engineering, Sounddesign, Psychology,Anthropology, Softwareengineering, Graphic design
  • “Design and marketingaren’t just as important asengineering: they are way more important.” Dave McClurOsnivač “500 Startups” – jednog od najvećih startap akceleratora u svetu
  • User centered design Analiza i Koncepti & Izvršenje i Research sinteza validacija merenje Stakeholder Affinity Design mockupsStyle interviewsSurveys & Collaborative diagramsPersonasTask guidesHTML/CSSQuestionariesObservation ideationSketchingWirefram modelsUser Backend development Usability ingPrototypingConcept scenariosResearch Economic metrics testingCompetitive validationRefinement reportsPresentations Behavioral metricsanalysisCard sortingExpert reviews
  • Research Analiza i Koncepti & Izvršenje i Research sinteza validacija merenje Stakeholder Affinity Design mockupsStyle interviewsSurveys & Collaborative diagramsPersonasTask guidesHTML/CSSQuestionariesObservation ideationSketchingWirefram modelsUser Backend development Usability ingPrototypingConcept scenariosResearch Economic metrics testingCompetitive validationRefinement reportsPresentations Behavioral metricsanalysisCard sortingExpert reviews
  • Vaši korisnici nisu “svi”. “tipičan”, “prosečan”,“standradan” korisnik i ostala sranja zaboravite.
  • “Don’t design foreveryone. It’s impossible. All you end up doing isdesigning something that makes everyone unhappy.” Leisa Reichelt Američka spisateljica
  • Photo by Ben LepleyPosmatrajte ih.U njihovom okruženju.
  • Photo by Anders ZakrissonPričajte sa njima.U njihovom okruženju.
  • Analiza i sinteza Analiza i Koncepti & Izvršenje i Research sinteza validacija merenje Stakeholder Affinity Design mockupsStyle interviewsSurveys & Collaborative diagramsPersonasTask guidesHTML/CSSQuestionariesObservation ideationSketchingWirefram modelsUser Backend development Usability ingPrototypingConcept scenariosResearch Economic metrics testingCompetitive validationRefiniement reportsPresentations Behavioral metricsanalysisCard sortingExpert reviews
  • Storyboard by Gene Lu
  • Koncepti i validacija Analiza i Koncepti & Izvršenje i Research sinteza validacija merenje Stakeholder Affinity Design mockupsStyle interviewsSurveys & Collaborative diagramsPersonasTask guidesHTML/CSSQuestionariesObservation ideationSketchingWirefram modelsUser Backend development Usability ingPrototypingConcept scenariosResearch Economic metrics testingCompetitive validationRefiniement reportsPresentations Behavioral metricsanalysisCard sortingExpert reviews
  • Photo by Tack Mobile LLC
  • Photo by Luca Mascaro
  • Implementacija Analiza i Koncepti & Izvršenje i Research sinteza validacija merenje Stakeholder Affinity Design mockupsStyle interviewsSurveys & Collaborative diagramsPersonasTask guidesHTML/CSSQuestionariesObservation ideationSketchingWirefram modelsUser Backend development Usability ingPrototypingConcept scenariosResearch Economic metrics testingCompetitive validationRefiniement reportsPresentations Behavioral metricsanalysisCard sortingExpert reviews
  • Merenje + iteracije Analiza i Koncepti & Izvršenje iResearch sinteza validacija merenje Dizajn nije dodatak proizvodu ili usluzi. Dizajn je proizvod.
  • Nije stvar pojedinca Business people Product Koncepti & Izvršenje i Research Analiza i sintezamanagers validacija merenjeDesigners Developers Users
  • UX nije stvar izbora. Izbor je da li ćete svesno dizajniratidobar UX ili propasti.
  • Photo by Polycart
  • QuickTime™ and a decompressorare needed to see this picture.
  • “Ive learned that people will forget what you said,people will forget what you did, but people will neverforget how you made them feel.” Maya Angelou Američka spisateljica
  • Pitajte. Sada Posle, uz piće ili online: Web: www.jankoatwarpspeed.com Email: janko@studioatwarpspeed.com Twitter: @jankowarpspeed Pozzz, Janko