The social network (2010) case study

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Here is my case study for the wjec film studies AS.

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The social network (2010) case study

  1. 1. The Social Network A Case Study
  2. 2. • The Social Network had a budget of 40 million dollars.• The Social Network has an official website. http://www.thesocialnetwork- movie.com/• There was a trailer released on the official website, YouTube and IMDB, to create word of mouth, as well as many TV interviews on the internet featured on websites such as YouTube and IMDB. A poster was made to show at cinemas and bus stops. They also made a YouTube channel for the film. As you can see most of their marketing was done on the internet.• The film was shown at Tokyo film festival. The festival ran from October 23rd till the 31st in 2010. It was the opening film to the festival. It was also shown at the New York film festival on the 24th September 2010 in which the film opened up the festival. The film was also rated 4 out of 5 stars by The Guardian, Screen Rant and Empire Online. Also Total film rated it 5 out of 5 stars. It was also shown at the American Film Festival on the 7th October 2010. Also it was shown at São Paulo International Film Festival on the 4th November 2010.
  3. 3. CastJesse Eisenberg as Andrew Garfield Justin Timberlake asMark Zuckerberg as Eduardo Saverin Sean Parker
  4. 4. Director: David Fincher, he is wellknown for directing Seven (1995),Fight Club (1999) and The CuriousCase Of Benjamin Button (2008). Jesse Eisenberg: he is well known for being in Zombieland (2009) and Adventureland (2009).Since The Social Network he has been in Rio (2011).
  5. 5. Andrew Garfield: before The Social Network he has appeared inDoctor Who for 2 episodes in series 3 and Never Let Me Go (2010). SinceThe Social Network he has been offered to play Peter Parker in the rebootOf Spiderman. This is due to his success in The Social Network.Justin Timberlake: Before The Social Network, he was in a boyband calledNsync, he then went and had a successful solo music career, before landing a big voice role in Shrek The Third (2007). Now after being inThe Social Network. He has been offered various film roles such asYogi Bear (2010) and Friends With Benefits which is to be released late this year.
  6. 6. The film was produced by Columbia Pictures and Relativity Media.Columbia Pictures is a subsidiary of Sony Pictures Entertainment. It wasfounded in 1919 in which then it was an independent company. In 1989 itwas brought by Sony. It probably financed the majority of The SocialNetwork. They don’t have their own website, but seeing as they are broughtby Sony it makes sense that the films they produce go on Sony Pictureswebsite. http://www.sonypictures.co.uk/Relativity Media is an independent company which also finances film andmakes them. It probably partly financed The Social Network. They have awebsite http://www.relativitymediallc.com/default.asp.
  7. 7. • In the UK opening weekend of its released it made £2,486,454 (17th October 2010). In the second week of its release in the UK it made £5,359,109 (24th October 2010). By the 31st October 2010 it made £7,868,168. Then on the 7th November 2010 it made £9,029,931. By the near end of November (21st November 2010) it made £10,178,808.• There are two posters to promote the film. They are both very similar.
  8. 8. DistributionBecause Columbia Pictures is a subsidiary of Sony, they have gone for the obvious way ofusing synergy, this saves money and gets the film out to the audience quicker.
  9. 9. • The tagline for the film which was featured on the poster was “You don’t get to 500 million friends without making a few enemies”. There was a 2 minute trailer released on July 16 2010, it was shown in cinemas and the internet. http://www.youtube.com/watch?v=lB95KLmpLR4• They also released a YouTube channel to promote the film, it features interview from the cast and crew, as well as preview clips of the film. http://www.youtube.com/user/SocialNetworkMovie?blend=2& ob=1• There were also TV spot trailers shown on many TV channels.• The key image of the film was a picture of the main actor Jesse Eisenberg who plays Mark Zuckerberg on the film poster. The unique selling point of the film was that it is about Facebook which is a very popular website. This will make people who use Facebook go and see it.
  10. 10. • The film has won and been nominated for many awards:• BAFTA Film Award (WON) for Best Editing• BAFTA Film Award (WON) for Best Adapted Screenplay Aaron Sorkin• BAFTA Film Award (NOMINATED) for Best Actor Jesse Eisenberg• BAFTA Film Award (NOMINATED) for Best Film• BAFTA Film Award (NOMINATED) for Best Supporting Actor Andrew Garfield• Golden Globe Award (WON) for Best Director – Motion Picture David Fincher• Golden Globe Award (WON) for Best Motion Picture – Drama• Golden Globe Award (WON) for Best Original Score – Motion Picture Trent Reznor and Atticus Ross• Golden Globe Award (WON) for Best Screenplay – Motion Picture Aaron Sorkin• Golden Globe Award (NOMINATED) for Best Performance by an Actor in a Motion Picture – Drama Jesse Eisenberg• Golden Globe Award (NOMINATED) for Best Performance by an Actor in a Supporting Role in a Motion Picture Andrew Garfield• Oscar (WON) for Best Achievement in Editing• Oscar (WON) for Best Achievement in Music written for Motion Pictures, Original Score• Oscar (WON) for Best writing, Screenplay Based On Material Previously Produced or Published• Oscar (NOMINATED) for Best Achievement in Cinematography• Oscar (NOMINATED) for Best Achievement in Directing• Oscar (NOMINATED) for Best Achievement in Sound Mixing• Oscar (NOMINATED) for Best Motion Picture of the Year• Oscar (NOMINATED) for Best Performance by an Actor in a Leading Role

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