Local Manufacturing: infant formula and follow up formula CERELAC, Nestum, NIDO, Maggi Noodles, Maggi Soup, Nescafe 3 in 1. Imported: LACTOGEN, NAN, Coffee Mate, Corn Flakes, koko Crunch, Fox Candy October 2010 4
Offering freshly brewed Arabica coffee . Price range within the limits being priced between Tk.50 Tk.90 KOZMO coffee is one of the most popular items. Regular coffee, filtered from baked coffee beans
CoFi 11 Their coffee beans are imported from all over the world. They have Starbucks beans from USA; also have coffee beans from India and Brazil. The machines are directly bought from Starbucks. Barista: Barista was brought to Bangladesh by MGH Restaurants Private Limited in 2009. The coffee is what it's all about, and it is excellent - only the best Arabica beans, roasted to perfection.
Creating exclusive brand segment compare to other Coffee related products. Create channel of consumer who are exclusive and within sophisticated premium coffee segment. Club Concept privilege. Communication according to target media: Web advertisement. Brand loyal and prestigious image.