Vertsol 3

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Vertsol 3

  1. 1. Getting a sense of humor does not mean putting some jokes on the corporate website. Rather, it requires big values, a little humility, straight talk, and a genuine point of talk. Talk straightly, like a professional. And also talk genuinely
  2. 2. Companies attempting to “position” themselves need to take a position. Optimally, it should relate to something their market actually cares about <ul><li>companies attempting to position themselves, for a company trying to find such a thing, they need to first find a position most suitable for them </li></ul>
  3. 3. Bombastic boasts – “We are positioned to become the preeminent provider of XYZ” – do not constitute a position <ul><li>Boasting, its not a crime, but it will certainly get you in that tight spot </li></ul>
  4. 4. Companies need to come down from their ivory towers and talk to people with whom they hope to create relationships <ul><li>Ivory tower might mean rich people, going down would imply something like talking to the lower or middle classed citizens </li></ul>
  5. 5. Public relations does not relate the public, companies are deeply afraid of their markets <ul><li>They make a mistake, it’s the end of their life. </li></ul>
  6. 6. By speaking a language that is distant, uninviting, arrogant, they build walls to keep markets at bay <ul><li>Giving someone the cold shoulder is not a good thing </li></ul><ul><li>Some companies may mean to do such actions </li></ul>
  7. 7. Most marketing programs are based on the fear that the market might see what’s really going on inside the company <ul><li>we make the programs they want for them. On to what type of it, is entirely up to them </li></ul><ul><li>its most likely because they do not want to share their own secrets of success </li></ul>

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