T5 - TriStar Team Series

T5 TRISTAR TEAM EVENT 111Montag, 29. August 2011

Take it from „Good“ to „ Great“ TriStar Team Event An innovative Idea for the sport of Triathlon 1000 Meter Swim > 100 km Cycling > 10 km RunMontag, 29. August 2011

Vision New Format TriStar World-class Athletes Team Spirit To create a Cult sustainable and well recognized Team Events Mission Introduce a new innovative TEAM event for the sport of Triathlon in 2012 by creating sustainable stories around Professional Athletes, Teams, Partners, Sponsors and Event destinations using the positive image produced and distributed via TV and Media for „one strong message“.Montag, 29. August 2011

Plan2012 Event Destination Madrid TriStar (TEAM EVENT) Destination. Team Event Introducing and marketing key events with Casa de Campo, Madrid destinations around the world and an annual Date. 11st – 13rd of May, 2012 ﬁnal show down in the last Quarter of the year. World class Athletes and Age Group Event Schedule. Athletes participating in a TEAM in this events 11 MAY: Official Team Presentation & Energy Party together and creating a new image and12 MAY: Team coaching and Raceday for 1st T5 TriStar T111 Madrid philosophy for this sport. 13 MAY: Awards Ceremony and Star Night Key points: > 5 Athletes form one Team (Professionals and Amateurs) > 30 Teams limited to take part in the event > TV coverage of each race on a Pan European and US broadcaster > New distance (111) - Drafting allowed ( but in coordination with the ITU) > A new worldwide ranking systemMontag, 29. August 2011

Take it from „Good“ to „ Great“ TriStar T5 short form T5 5 Athletes Team composed by 5 athletes Mass start & Team Drafting The Event One Team - one uniform Team support cars Facts Professionals & Amateurs > Making an individual Sport to a TEAM sport Limitation of Teams (60 Teams) > > Distances: 1000m Swim - 100km Bike - 10km Run First Triathlon event featuring Teams to compete Male & Female Teams > Professionals and Amateurs (open to anyone, no classification); it also can be a mixed Team out of Professionals and Amateurs > Infrastructure provided, which we know from the ProCycling Tour (TEAM support cars, Mechanics, Directors etc) > Race will take part on complete closed roads > Drafting allowed BUT only among it´s own TEAM (no drafting off other TEAMS) > 4 Athletes of a TEAM need to finish to be ranked > The Time of the 3rd Athlete of each TEAM will be the official Final Time for each TEAMMontag, 29. August 2011

The Team Package. 5 times the fun You enter the race with a team of 5 athletes. Team uniforms Each member of the team receives a cycling kit and running shirt, branded with your team name and logos Assistance cars will support the teams during the race. 1 car for 5 teams. Team support cars Mechanics will check your bikes the day before the race and will offer you bike service throughout the Team mechanics race. 1 mechanic for 5 teams. Through radio communication you will be able to communicate during the race- with your teammates Team radio and your support car. Team coaching and You will get your pre- race coaching and advise from experienced experts from triathlon and cycling- upfront and during the event Team directors Team presentation Your team and all members are presented on the TriStar T5 Madrid website and at the official team presentation event the day before the race TriStar presents Moreover each member of the team receives the extras you already know from other TriStar races (athlete‘s present, swim caps etc.) More... There‘s plenty of further options…see later.Montag, 29. August 2011

Feel the new team spirit Who forms the best team in your club? your company? Build Your TEAM among your friends? > You enjoy riding with your friends? Why not having the same fun and motivation in a race? Get 5 people together and have 5 times the fun! > Work as a team and feel like a PRO team. > Represent your team or club in the triathlon world. > And who are the best in your club…?Montag, 29. August 2011

Compose your company teams An unique incentive to your team! Why build your TEAM Brand visibility in an international premium event > Looking to enforce the sportive mentality in your company? Form a corporate team and proﬁt from the various beneﬁts. > Give an unique incentive to your employees and have an extraordinary team building! > Get your company presented through the website, race uniform and on site team presentation. Use this also for your corporate communication.Montag, 29. August 2011

360° The Benefit > visibility and 360° > > T5 opens a new box of opportunities for sponsor presentation and activation activation for > > More media and event visibility than ever before- during the event, around the event and all year long your brand > New possibilities of activation > link your brand to a fresh and innovative format and eventMontag, 29. August 2011

Take it from „Good“ to „ Great“ TBA € total per Event TBA € first place TBA € second place TBA € third place Prize Purse TBA € primes split in 5 times Ranking & the > A total prize purse in each event distributed among the Teams. This prize purse will be distributed to Pro or Amateur Teams > A Prime prizes are distributed for the Event special Sections, like Mountain stage or Sprint stage along the race. The Primes will be split in 5 times and the Team has to ﬁnish the race to activate the Prime prizes. * the exact ﬁgure of the Prize purse will be announced beginning of 2012Montag, 29. August 2011

Take it from „Good“ to „ Great“ Chris McCormack (AUS) Marcel Zamora (ESP) Lothar Leder (GER) Race with our Oliver Marceau (CH) Stars > Professional Triathletes participating in a TEAM are center ﬁgures in this new approach, they will become spoke personalities and well known „heros“ with high marketing values and recognition potential. > We will select very well our key players and cast age group athletes into those TEAMS in order to guarantee the visibility and potential to create a great „story“ around the series and athletes. > This will result in a kind of „Cult“ status the athletes and the events will eventually draft into. > Finally our objective is to build our own Team and have our branded Team racing attached to a the LIVESTRONG charity in all the events. This will accelerate the activation and recognition multiply times as well raise awareness on the Foundation on top of the visibility on the Events.Montag, 29. August 2011

Take it from „Good“ to „ Great“ Team Branding Event Branding Branding Branding options of a TEAM Tour Branding global (strategic)Montag, 29. August 2011

Basic Team Package (Standard) Visibility: > Team name and Logo on team gear > online team presentation > on site team presentation Sponsor Team Package Link your brand with an innovative product and present your brand Extra Services: > Own support car and mechanic Extra Visibility: basic package + > Guaranteed event branding for T5 and TriStar111 event at all race venues and official Sponsor a team team presentation & > Full branding of your support car > Visibility in all T5 event print communication present Extra Activation: > Cast your team via social media and your website and get this transported through event your brand website and social media and event newsletter > Expo booth at the Star&Co sports expo Visibility and ActivationMontag, 29. August 2011

Sponsor a team and Premium Sponsor present your brand Package Link your brand with an innovative product and maximize your visibility. Leave your footprint. Extra Services Visibility and Activation > Individual coaching for the team and individual seminar > Individual team director Extra Visibility options: > Intensive event branding with a status of an event sponsor > Star Events casts a team for sponsor with an ambassador as part of the team > Race documentation focused on your team > Volunteer and Staff branding > TV graphic brandingMontag, 29. August 2011

„ Yes you can“ Star Production Proven Operational and Commercialization Platform STAR PRODUCTION SARL 11 BIS RUE PRINCESSE ANTOINETTE MC - 98000 MONACO fon: +377 93 50 29 11 email: ofﬁce@starproduction.cc Design/Photo: STAR PRODUCTION SARL / all rights reserved copy right by Star Production sarlMontag, 29. August 2011

„ TEAM UP„ T5Montag, 29. August 2011

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T5 - TriStar Team Series

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