T111 - TriStar Team Series Presentation Transcript
T111TRISTAR TEAM TOUR 111
Take it from „Good“ to „ Great“ TriStar Team Event An innovative Idea for the sport of Triathlon1000 Meter Swim > 100 km Cycling > 10 km Run
Content Vision Bench Marking Plan Time table ROI Activation Branding About usIntroTriathlon has become in recent years an integral part of modernleisure and entertainment culture. Triathlon Events are exciting,suitable for heroic performances and spectacular events make theperfect platform for this show. . Major sporting events are not onlyimportant for the Media, sponsors and their brand image thatTriathlon transfers can inspire masses.But particular image factors such as dynamism, team spirit, tactics,stamina and health can be transported on this sport perfectly.A sport that is catching a large spectrum of athletes and viewers (18 -60) which not many other sports in this category can offer. A sportthat is fascinating fans with live broadcasts (internet) and on-site anumerous hospitality options are extremely inspiring. Furthermore,this sport is consistently increasing ﬁgures in comparison to othersports and can offer a high media value for a lower price offered.
Vision New Format TriStarWorld-class Athletes Team Spirit To create a Cult sustainable and well recognized Team Events Mission statement Introduce a new innovative TEAM event for the sport of Triathlon in 2011 / 2012 by creating sustainable stories around Professional Athletes, Teams, Partners, Sponsors and Event destinations using the positive image produced and distributed via TV and Media for „one strong message“.
Bench Marking Triathlon Star Market Positioning vs TriStar’s positioning in the market contrasts sharply with that of the leading triathlon brand, IRONMAN. Only highly conditioned athletes can participate in the IRONMAN experience since it is geared to the high performance athlete and is rigorous. The IRONMAN race format consists of a 3.8 km swim, 180 km cycling, and 42 km run. TriStar was launched in 2009 by Star Production a successful triathlon event company as distinctly non-IRONMAN in its positioning. We created Star to address the growing need for greater participation in triathlon athletics. Despite its rapid growth, traditional triathlon has been unable to widen its appeal significantly due to the rigidity of its format. Competitors> There is no other company worldwide with this race format focus. The Triathlon industry in the US and Europe is very fragmented with over 90% of the market consisting of single event promoters. IRONMAN is the largest triathlon event company in the world and has 74 races with participation of approximately 140,000 athletes annually. IRONMAN is not a direct competitor to Star. IRONMAN is seeking ways to expand its appeal with different race formats. However, its new formats still pose a formidable challenge for all but the most well conditioned athletes. IRONMAN cannot dramatically shorten it race formats as distance and endurance is intrinsic to its brand.> The ITU is organizing Olympic distance World Cup Events in several countries and destinations. Their international approach was started a few years ago, and since 2010 they have been trying to expand and professionalize more rapidly their events. Since their focus is on the Olympic distance and working more on a Federation platform to be the official Qualifier for the Olympic Games, their market is limited and they are not a direct competitor.
Plan2011 Event Destination Madrid TriStar (TEAM EVENT) Destination. Team Event Introducing and marketing key events with Casa de Campo, Madrid Date. destinations around the world and an annual 1st – 3rd of July, 2011 ﬁnal show down in the last Quarter of the Teams. 5 athletes per team, max. 30 Teams year. World class Athletes and Age Group Distances. Athletes participating in a TEAM in this events 111km. 1km Swimming, 100km cycling and 10km running. Event Schedule. together and creating a new image and 01 JUL: Official Team Presentation & Energy Party philosophy for this sport. 02 JUL: Team coaching and Raceday for 1st TriStar T111 Madrid 03 JUL: Awards Ceremony and Star Night Key points: > 5 Athletes form one Team (Professionals and Amateurs) > 30 Teams limited to take part in the event > TV live and semi live coverage of each race on a Pan European (Eurosport International) and US broadcaster (Universal Sports /NBC) > New distance (111) - Drafting allowed ( but in coordination with the ITU) > A new worldwide ranking system
Take it from „Good“ to „ Great“January 2011 - September 2011> Establishing the operative back ofﬁce> Agreements with the Top Athletes (Pro´s)> Finalizing all TEAM Tour destinations and setting the 2012 calendar (anticipated 6 Events world wide)> Build up of the total Infrastructure for the TEAM events> Announcing the Events ofﬁcially (February)> Securing TEAM Event Partners and Sponsors> Securing the TV / Media Partnerships> Building our own Team of professional Athletes> „Pilot“ Events in Madrid (July)January 2012 - October 2012> Creating and introducing a special Activation / Hospitality Program around the key events.> Ofﬁcial „kick off“ Event of the TEAM TourOctober 2012 - September 2013>> Securing and stabilizing the TEAM Tour Introducing new potential destinations and athletes Time table Roll out of the project
Take it from „Good“ to „ Great“ Return of Investment This kind of event usually establishes a360° leverage of 1:5. The more important the athletes and destinations the higher will be the leverage in this case ( this could reach 1:7) > We use the classic Media, TV and Internet Marketing > We can guarantee a 360° Marketing Platform and will provide very special Synergy opportunities for Sponsors and Partners. Mass Participation Sports and in particular Triathlon carries a great potential of not discovered and new Marketing and Promotion Activations > Triathlon appeals to athletes 20 to 45 years of age. The sport is growing at a rate of 15% per annum, according to the Triathlon Federation. Triathlon’s popularity is due to its lifestyle appeal and multi-sport variety. Despite the growth, only a narrow segment (< . 3%) of the population participates. Traditional race formats preclude average athlete participation. By redefining the concept of a triathlon, TriStar’s format appeals to both existing triathletes and new participants in the sport. Management estimates the potential participant market to be 12 million (2% of the general population) in the United States and Europe combined. This is 6 times the size of the current triathlon market in these regions.
Take it from „Good“ to „ Great“ TriStar T111 short form T111 5 Athletes Team composed by 5 athletes Mass start & Team Drafting The EventOne Team - one uniform Team support cars Facts Professionals & Amateurs > Making an individual Sport to a TEAM sportLimitation of Teams (60 Teams) > > Distances: 1000m Swim - 100km Bike - 10km Run First Triathlon event featuring Teams to compete Male & Female Teams > Professionals and Amateurs (open to anyone, no classiﬁcation); it also can be a mixed Team out of Professionals and Amateurs > Infrastructure provided, which we know from the ProCycling Tour (TEAM support cars, Mechanics, Directors etc) > Race will take part on complete closed roads > Drafting allowed BUT only among it´s own TEAM (no drafting off other TEAMS) > 4 Athletes of a TEAM need to ﬁnish to be ranked > The Time of the 3rd Athlete of each TEAM will be the ofﬁcial Final Time for each TEAM
The Team Package.5 times the fun You enter the race with a team of 5 athletes.Team uniforms Each member of the team receives a cycling kit and running shirt, branded with your team name and logos Assistance cars will support the teams during the race. 1 car for 5 teams.Team support cars Mechanics will check your bikes the day before the race and will offer you bike service throughout theTeam mechanics race. 1 mechanic for 5 teams. Through radio communication you will be able to communicate during the race- with your teammatesTeam radio and your support car.Team coaching and You will get your pre- race coaching and advise from experienced experts from triathlon and cycling- upfront and during the eventTeam directorsTeam presentation Your team and all members are presented on the TriStar T111 Madrid website and at the official team presentation event the day before the raceTriStar presents Moreover each member of the team receives the extras you already know from other TriStar races (athlete‘s present, swim caps etc.)More... There‘s plenty of further options…see later.
Feel the new team spiritWho forms the best team in your club? Build Your TEAM your company? among your friends? > You enjoy riding with your friends? Why not having the same fun and motivation in a race? Get 5 people together and have 5 times the fun! > Work as a team and feel like a PRO team. > Represent your team or club in the triathlon world. > And who are the best in your club…?
Compose your company teams An unique incentive to Why build your your team! TEAMBrand visibility in an international premium event > Looking to enforce the sportive mentality in your company? Form a corporate team and proﬁt from the various beneﬁts. > Give an unique incentive to your employees and have an extraordinary team building! > Get your company presented through the website, race uniform and on site team presentation. Use this also for your corporate communication.
360° The Benefit >visibility and 360° > > T111 opens a new box of opportunities for sponsor presentation and activationactivation for > > More media and event visibility than ever before- during the event, around the event and all year long your brand > New possibilities of activation > link your brand to a fresh and innovative format and event
Take it from „Good“ to „ Great“TBA € total per EventTBA € first placeTBA € second placeTBA € third place Prize PurseTBA € primes Ranking & the split in 5 times > A total prize purse in each event distributed among the Teams. This prize purse will be distributed to Pro or Amateur Teams > A Prime prizes are distributed per Event for special Sections like Mountain stage or Sprint stage along the race. The Primes will be split in 5 times and the Team has to ﬁnish the race to activate the Prime prizes. > From 2012 on the Series should end in a Final at the end of the season and should offer a large prize purse for the best TEAM overall.
Take it from „Good“ to „ Great“Chris McCormack (AUS) Marcel Zamora (ESP) Lothar Leder (GER) The StarTEAM & Oliver Marceau (CH) LIVESTRONG CHARITY > Professional Triathletes participating in a TEAM are center ﬁgures in this new approach, they will become spoke personalities and well known „heros“ with high marketing values and recognition potential. > We will select very well our key players in order to guarantee the visibility and potential to create a great „story“ around the series and athletes. > This will result in a kind of „Cult“ status the athletes and the events will eventually draft into. > Finally our objective is to build our own Team and have our branded Team racing attached to a the LIVESTRONG charity in all the events. This will accelerate the activation and recognition multiply times as well raise awareness on the Foundation on top of the visibility on the Events.
Take it from „Good“ to „ Great“ Team Branding Event Branding Branding Branding options of a TEAMTour Branding global (strategic)
Basic Team Package (Standard)Visibility:> Team name and Logo on team gear> online team presentation> on site team presentationSponsor Team PackageLink your brand with an innovativeproduct and present your brandExtra Services:> Own support car and mechanicExtra Visibility: basic package +> Guaranteed event branding for T111 and TriStar111 event at all race venues and official Sponsor a team team presentation> Full branding of your support car> Visibility in all T111 event print communication & present yourExtra Activation:> Cast your team via social media and your website and get this transported through event brand website and social media and event newsletter> Expo booth at the Star&Co sports expo
Sponsor a team and Premium Sponsor present your brand Package Link your brand with an innovative product and maximize your visibility. Leave your footrprint. Extra ServicesVisibility and Activation > Individual coaching for the team and individual seminar > Individual team director Extra Visibility options: > Intensive event branding with a status of an event sponsor > Star Events casts a team for sponsor with an ambassador as part of the team > Race documentation focused on your team > Volunteer and Staff branding > TV graphic branding
„ Yes you can“ Star Production Proven Operational and Commercialization Platform The Company has a unique development platform consisting of worldwide contacts, operational know-how, and marketing expertise. Its business model can scale rapidly due to its flexibility, which allows it to produce 100% owned events or licensed events in conjunction with local operating partners. This approach to commercializing itsSTAR PRODUCTION SARL format was successfully used at Triangle. Star’s operational platform is based on standardized operational11 BIS RUE PRINCESSE ANTOINETTEMC - 98000 MONACO procedures that were refined over the previous 13 year period at Triangle. These procedures allow the Company to produce a largefon: +377 93 50 29 11 number of events of consistent quality on a global basis. Due to management team’s experience through a collective 20+ years ofemail: ofﬁce@starproduction.cc producing events, Star is one of the most cost efficient event producers in their field. All operational know-how is codified in theDesign/Photo: STAR PRODUCTION SARL / all rights reserved Company’s operations manual which is over 40 pages long. Adherencecopy right by Star Production sarl to this operations manual assures consistency of event production on a global basis.