The psychology of steve jobs ebook


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The psychology of steve jobs ebook

  1. 1. The Psychology of Steve Jobs Written by Ivan Staroversky - Counselor in the field of applied positive psychology & NLP coach
  2. 2. Table of ContentsIntroduction" 3Everything begins in childhood" 4 Perfection and Elegance! 5 Attitude - The Secret of Success! 5The Reality Distortion Field" 7The Power of Focus" 8Spirituality " 9Simplicity" 11 Design Principles - The Studio of Jobs and Ive! 11 Motivation! 12 What motivated Steve Jobs to keep moving forward:! 13Think Different" 15 Steve Jobs on purpose — in his own words! 17Intuition from the future" 18Immortality " 20Bibliography " 21
  3. 3. IntroductionEvery once in a while a great thinker comes along that changes everything. It’s veryfortunate if you can live during the time of one of these thinkers in your life. I have beenvery fortunate in that I had the opportunity to see Steve Jobs inspire people andbusinesses to change the world and make it a better place.Much of what you are going to read in this article is taken from Steve Jobs’sautobiography written by Walter Isaacson. I think that this is one of the best books Ihave ever read not only because I have learned a lot from it, but because it allowed meto get a better understanding about the psychology and philosophy of Steve Jobs.Like many people out here, I have never met Jobs but over the past few years I wasinspired by him to focus on the important things in my life and create great products andservices that bring value to people. Steve Jobs simplified the way we communicate witheach other and the way we create things. Simplicity, fun, and inspiration are the wordsthat I associate with the products created by Steve Jobs. However, this article is notabout products or software, but about the psychology of Steve Jobs.While reading Steve Jobs’s biography I was specifically focusing on trying to understandthe psychology that made Jobs successful and how he was able to transform manyindustries with his vision of the future and philosophy of product design.
  4. 4. Everything begins in childhoodAccording to the theory of life scenarios, how we live our life greatly depends on theexperiences that we have during the first 7 years of our life (1). There are four mainscenarios that people live by: • I am OK, you are OK - a rather rare scenario where the main message is live and be happy. • I am not OK, others are OK - one of the most common scenarios where people learn not to be and not to do something. • I am OK, you are not OK - is common in people who were highly praised during their childhood. These people often use others as instruments that help them get what they want. • I am not OK, you are not OK - common to people with low self-esteem who learned that their brain is useless and they can’t change anything in life.Steve Jobs was an adopted child and his step-parents made him aware from an earlyage of the fact that he was adopted. As disappointing as it was for him to know this, hisparents also made sure to tell him that the reason why they chose him was because hewas special. His emotional childhood trauma about discovering that he was adopted sethim on the lifetime course to prove to his biological parents that they made a mistake ofabandoning him. One of his unconscious goals was to make great things happen sothat when he would finally meet his biological mother, he would be able to tell her thathe turned out to be much better than she thought of him when she left him.Jobs was also bullied in school and he demanded that his parents put him in a differentschool. If he really wanted something, he was able to find a way to manipulate orpersuade his parents to bend to his will. Thus, the ingredients of Jobs’s psychologywere formed — unconscious desire to prove that he was special to his biologicalparents and a foundation to convince people about something that he strongly believedin.
  5. 5. Perfection and EleganceJobs’s father was a mechanic who taught him that a drive for perfection meant caringabout the craftsmanship even of the parts unseen. His father loved doing things righteven if no one would ever see his craft. For instance, his father said they need to craftthe backs of cabinets and fences properly, even though they were hidden becauseeverything had to be done the right way from the inside out. The curvature, theelegance, and the beauty of Apple’s products are a reflection of Jobs’s childhoodlessons from his father.Attitude - The Secret of SuccessThroughout his career, Jobs thought of himself as a rebel fighting against an evil empireof boring products and cluttered software. He was an enlightened Jedi that wanted tomake the world a better place. He had a vision of the future that he thought was right foreveryone, and he did everything that he could to turn his vision into a reality. He alsoknew that most people do not know what they want in life and that is why he took theliberty to invent the future rather than listen to opinions and adjust to the future. Hethought that customers don’t know what they want until he showed them.Malcolm Gladwell thinks that Jobs was a tweaker who inherited things as they were,and had to push and pull them towards some more nearly perfect solutions (2). I tend toagree more with Chunka Mui who thinks that Steve Jobs was a great visionary and thereal lesson to be learned from Steve Jobs is that, to really innovate, you have to thinkbig. (3). Jobs was a master of seeing the dots and connecting the dots that turned intogreat products. He didn’t invent many things completely, but he was a master at puttingtogether ideas, art, and technology in ways that created the future.     Reinvent yourself and your visionThroughout his career, Jobs had to reinvent himself and Apple several times. One of thebest things to ever happen to Steve was when he was fired from Apple and was told toget lost. It was tough and emotionally devastating for Steve to get fired from his ownCompany, but that loss did not kill him an instead it made him stronger. He was able touse all of his instincts, both good and bad to create a new company.
  6. 6. “If you want to live your life in a creative way, as an artist, you have to not look back toomuch. You have to be willing to take whatever you’ve done and whoever you were andthrow them away. The more the outside world tries to reinforce an image of you, theharder it is to continue to be an artist, which is why a lot of times, artists have to say,‘Bye. I have to go. I’m going crazy and I’m getting out of here.’ And they go andhibernate somewhere. Maybe later they re-emerge a little differently.” - Steve JobsOne of the things that Jobs was known for was brining the magic back to the companyand focusing on what truly matters. Under Steve Jobs, there was zero tolerance for notperforming. When he came back to Apple, he often told many stories to his team abouthow everything that he had done correctly had required a moment when he hit therewind button and how he had to rework something that he discovered was not perfect.“If something isn’t right, you can’t just ignore it and say you’ll fix it later. That’s whatother companies do. The mark of an innovative company is not only that it comes upwith new ideas first, but also that it knows how to leapfrog when it finds itself behind.” -Steve JobsKeep moving forwardIn the back of his mind, Jobs thought that he was special, a chosen one that is destinedto do something great for the world just like Einstein and Gandhi and the gurus he metin India. A sense of enlightenment, a great vision, and strong persistence helped himmove through many obstacles. There was a time when Apple’s stock price, which hadbeen above $60, fell 50% in one day, and later went below $15.None of this discouraged Jobs from continuing to push for distinctive, even distracting,new designs of his products. He had a vision of how he wanted the future to be andpassion that kept him moving forward. Even cancer did not stop him from dreaming bigdreams and moving forward until the very end. “Living with a disease like this, and allthe pain, constantly reminds you of your own mortality, and that can do strange things toyour brain if you’re not careful. You don’t make plans more than a year out, and that’sbad. You need to force yourself to plan as if you will live for many years.” - Steve Jobs
  7. 7. The Reality Distortion FieldThe reality distortion field is the ability to create a belief that is so powerful that it sucksother people into believing that it is true. Steve Jobs had the ability to willfully defyreality, not only to others but to himself. He was able to deceive himself in a way thatallowed him to persuade people into believing his vision, because he has personallyembraced and internalized it. Just like Walt Disney who once said “It’s kind of fun to dothe impossible” Steve Jobs liked to bend reality.The mechanism of the reality distortion field lies in the ability to create a self-fulfillingdistortion to do the impossible because you do not realize it is impossible. The secretingredients of the reality distortion field for Jobs were a confounding mixture of acharismatic rhetorical style, unshakable will, and eagerness to bend any fact to fit thepurpose at hand. At the root of Steve Jobs’s reality distortion was his belief that therules didn’t apply to him. This belief began in his childhood during which he had oftenbeen able to change reality that he did not like. Later in life, Nolan Bushnell taught Jobsthat if you act like you can do something, then it will work “Pretend to be completely incontrol and people will assume that you are.”A lot of people distort reality, but when Steve Jobs did so, it was often a tactic foraccomplishing something meaningful. For example, it enabled Jobs to inspire his teamto change the course of computer history with a fraction of the resources that otherpeople or companies had (IBM or Xerox). The reality distortion field was first associatedwith Steve Jobs by his veteran colleagues at Apple. “Sometimes it was the inadvertentmisfiring of memory cells that happens to us all; at other times he was spinning his ownversion of reality both to me and to himself.“ (4).Jobs was able to project his belief of reality to other people and make them temporarilyforget that something is not possible to achieve. As Atkinson said “Because I didn’tknow it couldn’t be done, I was enabled to do it.” A lot of discoveries in history havebeen made by people who were not aware that they were not supposed to dosomething or that something was not possible to begin with. Steve Jobs was one ofthese people, but he was also able to project this psychology onto other people.
  8. 8. In the presence of Steve Jobs, reality sometimes became flexible and he was able toconvince anyone of practically anything. This effect wore off when he wasn’t around, butit kept people moving forward. Sometimes it was dangerous to get caught in Steve’sdistortion field, but it was what led him to actually be able to change reality. One of thetechniques that Jobs used to convince other people of something was to stare at theperson he was talking to. He would stare into someone’s eyeballs, ask some question,and would want a response without the other person averting their eyes.Pam Kerwin, Pixar’s marketing director tells a story about his experience in thedistortion field when Jobs was using the whiteboard to show the team how to makesomething simpler and more user-friendly. “We would be nodding our heads and gettingexcited and say, yes, yes, this will be great! And then he would leave and we wouldconsider it for a moment and then say, ‘What the heck was he thinking!’ He was soweirdly charismatic that you almost had to get deprogrammed after you talked to him.”The Power of FocusWith every year as the amount of information is rapidly expanding, the ability to focus onwhat truly matters becomes more important than ever. One of Jobs’s great strengthswas knowing how to focus. For him, the ability to decide what not to do was asimportant as the decision about what to do. This concept applies to both personaldecisions and business decisions. Specifically, Jobs had the ability to focus in on a fewthings that count, get people who get user interface right, and market things asrevolutionary.Jobs’s ability to focus can be described in three steps: 1. Set priorities, 2. Aim your laser attention on them, 3. Filter out distractions.The power to focus and say “no” allowed Jobs to bring Apple back on track when it wasstruggling on the market. “He made devices simpler by eliminating buttons, software
  9. 9. simpler by eliminating features, and interfaces simpler by eliminating options” (4). Hislove for simplicity came from his Zen training where he learned to appreciate intuition,filter out anything that was distracting or unnecessary, and appreciate minimalism. Healso loved to take long walks with people whenever he needed to make an importantdecision in life.When Jobs came back to Apple, he insisted that Apple focus on just two or threepriorities at a time and turn off the noise that is in the way. He was really good atfocusing on a few things and saying no to many things. Jobs had a way of focusing onsomething with insane intensity for a while and then change his focus on somethingelse. Both, in his professional and personal life he would focus on what he wanted to,when he wanted to, and on other matters he would be unresponsive, no matter howhard people tried to get him to engage.The most important advice Steve Jobs gave to Larry Page was to focus. “We talked alot about focus. And choosing people. How to know who to trust, and how to build ateam of lieutenants he can count on. I described the blocking and tackling he wouldhave to do to keep the company from getting flabby or being larded with B players. Themain thing I stressed was focus. Figure out what Google wants to be when it grows up.It’s now all over the map. What are the five products you want to focus on? Get rid ofthe rest, because they’re dragging you down. They’re turning you into Microsoft. They’recausing you to turn out products that are adequate but not great.” - Steve JobsSpiritualitySteve Jobs was one of the best CEOs, a businessman, and a billionaire who changedthe world. What a lot of people don’t know is that he was also a very spiritual person.First, lets look at the differences between religion and spirituality because some peopletend to confuse the two.Religion is a collection of cultural systems, belief systems, and worldviews thatestablishes symbols that relate humanity to spirituality and, sometimes, to moral values(5).
  10. 10. Spirituality refers to the deepest values and meanings by which people seek to live. Itimplies some kind of vision of the human spirit and of what will assist it to achieve fullpotential (6).Jobs emphasized that religion was at its best when it emphasized spiritual experiencesrather than received dogma (4). There was a point in his life when he began to realizethat intuitive understanding and consciousness was more significant than abstractthinking and intellectual logical analysis.One of the most profound experiences in his life was taking LSD after which he foundout that there’s another side to the coin. Even though Jobs did not recall all the detailsof his psychedelic journey, he remembered the meaning of that experience. “Itreinforced my sense of what was important — creating great things instead of makingmoney, putting things back into the stream of history and of human consciousness asmuch as I could” - Steve Jobs.After Jobs spent seven months in Indian villages, he saw that the Western world is filledwith craziness and that people had very little capacity for rational thought. “If you just sitand observe, you will see how restless your mind is. If you try to calm it, it only makes itworse, but over time it does calm, and when it does, there’s room to hear more subtlethings — that’s when your intuition starts to blossom and you start to see things moreclearly and be in the present more. Your mind just slows down, and you see atremendous expanse in the moment. You see so much more than you could see before.It’s a discipline; you have to practice it” - Steve Jobs.Steve Jobs was highly influenced by the teachings of Zen Buddhism. He believed that itwas important to avoid attachment to material objects. Peoples’ consumer desires areunhealthy and to attain enlightenment you need to develop a life of non-attachment andnon-materialism. One of the most important lessons that Jobs learned from his Buddhistdays was that material possessions often cluttered life rather than enriched it. “Everyother CEO I know has a security detail. They’ve even got them at their homes. It’s anutso way to live. We just decided that’s not how we wanted to raise our kids”  - SteveJobs.
  11. 11. Money is not evil, what people do with the money can be evil. Here is what Jobs had tosay about money “I never worried about money. I grew up in a middle-class family, so Inever thought I would starve. And I learned at Atari that I could be an okay engineer, soI always knew I could get by. I was voluntarily poor when I was in college and India, andI lived a pretty simple life even when I was working. So I went from fairly poor, whichwas wonderful, because I didn’t have to worry about money, to being incredibly rich,when I also didn’t have to worry about money. I watched people at Apple who made alot of money and felt they had to live differently. Some of them bought a Rolls-Royceand various houses, each with a house manager and then someone to manage thehouse managers. Their wives got plastic surgery and turned into these bizarre people.This was not how I wanted to live. It’s crazy. I made a promise to myself that I’m notgoing to let this money ruin my life” - Steve Jobs.SimplicityBeing highly influenced by the ideas of Zen Buddhism, Jobs’s design philosophy alwaysremained constant: “Simplicity is the ultimate sophistication.” His strive for simplicity wasseen in his lifestyle and in the way that he dealt with people.Isaacson provides a number of stories demonstrating how Steve Jobs demandedsimplicity in every step (4). One such story is about IBM and NeXSTEP negotiations.“IBM would license the current version of the NeXTSTEP software, and if the managersliked it, they would use it on some of their workstations. IBM sent to Palo Alto a 125-page contract. Jobs tossed it down without reading it. ‘You don’t get it,’ he said as hewalked out of the room. He demanded a simpler contract of only a few pages, which hegot within a week” (4).Design Principles - The Studio of Jobs and IveThe foundation of Job’s psychology can be summarizes in two statements Less butbetter. and Simplicity is the ultimate sophistication. Simplicity must come fromconquering complexities, not ignoring them. “It takes a lot of hard work, to makesomething simple, to truly understand the underlying challenges and come up withelegant solutions. Why do we assume that simple is good? Because with physical
  12. 12. products, we have to feel we can dominate them. As you bring order to complexity, youfind a way to make the product defer to you. Simplicity isn’t just a visual style. It’s notjust minimalism or the absence of clutter. It involves digging through the depth of thecomplexity. To be truly simple, you have to go really deep. For example, to have noscrews on something, you can end up having a product that is so convoluted and socomplex. The better way is to go deeper with the simplicity, to understand everythingabout it and how it’s manufactured. You have to deeply understand the essence of aproduct in order to be able to get rid of the parts that are not essential.” - Steve Jobs. • Get rid of anything other than what was absolutely essential. Keep going back to the beginning, again and again. Asks yourself “Do I really need this part? Can I get it to perform the function of the other four parts?” • Focus by eliminating excess product lines and cut extraneous features in the new operating system software that Apple is developing. • Simplicity and lack of distractions are keys to a great store, as they are to a product. When technology enables something new, you must take advantage of that as long as your remember the fundamental principles — less is always more, simpler is always better. • Sophistication comes from minimalism. Apple make progress by eliminating things, and by removing the superfluous. • Apple’s voice — simple, declarative, clean.MotivationThe word motivation comes from the Latin verb movere, meaning to move. There aretwo types of motivation — extrinsic and intrinsic. Extrinsic motivation is based on theidea that if you do this, then you will get that. In other words, extrinsic motivation isbased on an external reward that you will get once you will complete what you have todo. Intrinsic motivation is based on the idea that the activity itself is the reward. Thus,when you are intrinsically motivated, you do what you do because you enjoy it and notbecause someone told you to do it or because you will get a reward for it. Thepsychology behind Apple’s products is based on intrinsic motivation, which means that
  13. 13. when Apple designs the product, one of the main questions that employees at Apple askis — will I enjoy using this product myself? When many other companies, design aproduct they focus on a different question — how much profit will this product bring us?An example of intrinsic and extrinsic motivation is the story behind Microsoft Zune.When iPod came out in October 2001, it revolutionized the way people listen to music.When Microsoft released Zune portable media player in November 2006, it was justanother clunky mp3 player that achieved a marketshare of less than 5% two years later(4). Microsoft’s Zune was designed with profit in mind. Apple’s iPod was designed withusability and joy in mind. “The older I get, the more I see how much motivations matter.The Zune was crappy because the people at Microsoft don’t really love music or art theway we do. We won because we personally love music. We made the iPod forourselves, and when you’re doing something for yourself, or your best friend or family,you’re not going to cheese out. If you don’t love something, you’re not going to go theextra mile, work the extra weekend, challenge the status quo as much” - Steve Jobs.What motivated Steve Jobs to keep moving forward: • Autonomy - the desire to direct our own lives; • Mastery - the urge to get better and better at something that matters; • Purpose - the yearning to do what we do in the service of something larger than ourselves; • Awareness of death — a true understanding that your time is limited.Steve Jobs was driven by his desire to create great products that he would enjoy usinghimself rather than products that would just bring profit to Apple. Every time a newproduct or software was released by Apple, it became better and better at helpingpeople enjoy using digital technology. Jobs always knew that there is a big differencebetween using a product and enjoying using a product.Another factor that drove Steve Jobs was his awareness of how little time he had left inthis life. In his own words “Remembering that I’ll be dead soon is the most important toolI’ve ever encountered to help me make the big choices in life. Because almosteverything, all external expectations, all pride, all fear of embarrassment or failure,
  14. 14. these things just fall away in the face of death, leaving only what is truly important.Remembering that you are going to die is the best way I know to avoid the trap ofthinking you have something to lose. You are already naked. There is no reason not tofollow your heart.” - Steve JobsWalter Isaacson gives an example about ancient Rome when a victorious generalparaded through the streets, he was sometimes trailed by a servant whose job it was torepeat to him, Memento mori: Remember you will die. This was a reminder of mortalitythat helped the hero keep things in perspective, and not sink in pride (4).When Steve Jobs had to take a medical leave due to his health problems, Tim Cookgave an inspirational speech highlighting why Apple would continue to soar even withJobs absent. After hearing this speech, Jobs became emotionally wounded and deeplydepressed because it was not clear if Jobs would have to step down and become achairman rather than CEO. However, instead of continuing to be depressed, Jobsbecame more motivated to get out of his bed, overcome the pain, and start taking hisrestorative long walks again. “Living with a disease like this, and all the pain, constantlyreminds you of your own mortality, and that can do strange things to your brain if you’renot careful. You don’t make plans more than a year out, and that’s bad. You need toforce yourself to plan as if you will live for many years.” - Steve JobsOne of the ways to recover for Steve Jobs was to start dreaming big even though lifeahead was short. He began to design, and then repeatedly redesign, a boat that hewanted to build someday. When he got sick again in 2009, he almost canceled theproject but then realized that it is important to keeping moving forward even if the oddsof recovering were against him. “I didn’t think I would be alive when it got done, but thatmade me so sad, and I decided that working on the design was fun to do, and maybe Ihave a shot at being alive when it’s done. If I stop work on the boat and then I make italive for another two years, I would be really pissed. So I’ve kept going.” - Steve Jobs
  15. 15. Think DifferentThe original sixty-second version “Here’s to the crazy ones. The misfits. The rebels. Thetroublemakers. The round pegs in the square holes. The ones who see thingsdifferently. They’re not fond of rules. And they have no respect for the status quo. Youcan quote them, disagree with them, glorify or vilify them. About the only thing you can’tdo is ignore them. Because they change things. They push the human race forward.And while some may see them as the crazy ones, we see genius. Because the peoplewho are crazy enough to think they can change the world are the ones who do.”Apple is a company that encourages people to think outside the box and use computersto help people change the world. All of us need a hero in our life to help us get throughchallenges and tough times in our life. Sometimes to “Think Different” we have to getinspired by other people who thought differently and achieved something great in theirlife. When Apple created one of the most memorable print campaigns in history, they
  16. 16. featured a black-and-white portrait of an iconic historical figure with just the Apple logoand the words ‘Think Different’ in the corner.Some of these people were Jobs’ favorite heroes such as Einstein, Gandhi, Lennon,Dylan, Picasso, Edison, Chaplin, and King. All of these people were creative peoplewho had taken risks, overcame failure, and bet their careers on doing things in adifferent way. Jobs’s idea was to encourage people to define themselves asanticorporate, creative, innovative rebels simply by the digital product that they used.Apple did not just create products, it created a lifestyle that inspired people to do greatthings. The product you use sends a message about who you are. Think Differentmeans that you are able to think for yourself and make your own decisions withoutfalling into the status quo.PurposeViktor Frankl once said that the will to meaning is the basic motivation of human life.Human beings are not in pursuit of happiness, instead they search for reasons to behappy (7). He also said that even in the worst case scenario when everything is takenaway from you, your attitude to make mental and spiritual choices remains constant.Daniel Pink argues that in general, people are purpose maximizers and that there arethree pillars of purpose: doing something that matters; doing it well; and doing it in theservice of a cause larger than ourselves (8). Steve Jobs was a clear example ofimplementation of all of these ideas into reality.Jobs emphasized that you should never start a company with the goal of getting rich.Your goal should be making something you believe in and making a company that willlast. His goal was never to beat the competition, or to make a lot of money. It was to dothe greatest thing possible, or even a little greater. He achieved this goal by making ading in the universe that will be remembered for a long time by many people around theworld.When Jobs designed Apple computers, he did not care about processor speed ormemory as much as he cared about the creativity put into these computers. There was
  17. 17. a point in history when Apple had business problems and they had forgotten who theywere as a company. Jobs resolved this problem by helping Apple remember who itsheroes were, why they did what they did, and what they have accomplished. Steve hada way of motivating other people by looking at the bigger picture and helping people seeit in bright light. “Like many great men whose gifts are extraordinary, he’s notextraordinary in every realm. He doesn’t have social graces, such as putting himself inother people’s shoes, but he cares deeply about empowering humankind, theadvancement of humankind, and putting the right tools in their hands” - Laurene PowellJobs (Steve Jobs’s wife).Steve Jobs on purpose — in his own words“My passion has been to build an enduring company where people were motivated tomake great products. Everything else was secondary. Sure, it was great to make aprofit, because that was what allowed you to make great products. But the products, notthe profits, were the motivation. Sculley flipped these priorities to where the goal was tomake money. It’s a subtle difference, but it ends up meaning everything: the people youhire, who gets promoted, what you discuss in meetings. Some people say, “Give thecustomers what they want.” But that’s not my approach. Our job is to figure out whatthey’re going to want before they do. I think Henry Ford once said, If I’d askedcustomers what they wanted, they would have told me, “A faster horse!” People don’tknow what they want until you show it to them. That’s why I never rely on marketresearch. Our task is to read things that are not yet on the page.That’s how you really make a contribution and add to the legacy of those who wentbefore. You build a company that will still stand for something a generation or two fromnow. That’s what Walt Disney did, and Hewlett and Packard, and the people who builtIntel. They created a company to last, not just to make money. That’s what I want Appleto be.They kept evolving, moving, refining their art. That’s what I’ve always tried to do - keepmoving. Otherwise, as Dylan says, if you’re not busy being born, you’re busy dying.
  18. 18. What drove me? I think most creative people want to express appreciation for beingable to take advantage of the work that’s been done by others before us. I didn’t inventthe language or mathematics I use. I make little of my own food, none of my ownclothes. Everything I do depends on other members of our species and the shouldersthat we stand on. And a lot of us want to contribute something back to our species andto add something to the flow. It’s about trying to express something in the only way thatmost of us know how, because we can’t write Bob Dylan songs or Tom Stoppard plays.We try to use the talents we do have to express our deep feelings, to show ourappreciation of all the contributions that came before us, and to add something to thatflow. That’s what has driven me.” - Steve JobsIntuition from the futureThere is an interesting phenomenon and a theory in quantum physics, which suggestthat events n the future can affect what happened in the past (9). I have heard aboutthis theory in quantum physics, psychology, and spirituality. The basic idea is that yourpossible future already exists and your intuition can pickup messages about your futurefrom the informational field that some people call noosphere, global consciousness, ormorphic fields. While reading Steve Job’s biography, I noticed two instances when Jobsmentioned his awareness about his future death:“Jobs confided in Sculley that he believed he would die young, and therefore he neededto accomplish things quickly so that he would make his mark on Silicon Valley history.‘We all have a short period of time on this earth,’ he told the Sculleys as they sat aroundthe table that morning. ‘We probably only have the opportunity to do a few things reallygreat and do them well. None of us has any idea how long we’re going to be here, nordo I, but my feeling is I’ve got to accomplish a lot of these things while I’m young.” (4).“Jobs told Egan, as he had a few other friends, about his premonition that he would notlive a long life. That was why he was driven and impatient, he confided. ‘He felt a senseof urgency about all he wanted to get done” (4).There are several possible revelations for these revelations about his future:
  19. 19. • Because he was a spiritual person who trusted his intuition, he was able to pick up a signal from the informational field and understand its meaning. • Going back to the theory of life scenarios established during childhood, people with “I am not OK, you are OK” are destined to suicide as the final outcome of their life. One such outcome is where these people work themselves to death, which is what happened to Steve Jobs. • This was a self-fulfilling prophecy that Jobs created himself or was convinced by someone else. His cancer problems were a result of his own reality distortion field going out of conscious control. • These two stories are just a coincidence that have no relation to intuition. They are just stories.I cannot say which one of these theories is the right one, but based on what I knowabout psychology, quantum physics, and spirituality, I tend to lean towards the first twoas they make the most sense to me.
  20. 20. ImmortalityIn the not so distant future people will be able to achieve immortality by not wearing out.Great visionaries achieve immortality simply by doing one great thing. Steve Jobs wasone of these great visionaries who created the Apple lifestyle. Thanks to Isaacson’sbiography book, I have learned a lot about the power of focus, the beauty ofminimalism, and the importance of having purpose in life. I think that one of the thingsthat Jobs was trying to achieve was to inspire all of us to do our own great thing. Thank you Steve.I hope that you enjoyed this article and learned something important.If you want to learn more or if you want to:• Find your purpose in life• Identify your goals• Increase your motivation• Learn how to cope with problems• Learn more about life and yourselfVisit to discover more great content.
  21. 21. Bibliography[1] Kovalev, S. V. (2009). Osnovy nejrotransforminga ili psichotechnologii upravlenijarealʹnostʹju. Moskva: Profit Stajl.[2] Gladwell, M. (2011, November 14). The Tweaker: The Real Genius of Steve Jobs.The New Yorker.[3] Mui, C. (2011, November 15). Innovators Beware: The Danger of Viewing SteveJobs as a ‘Tweaker’.[4] Isaacson, W. (2011). Steve Jobs. New York: Simon & Schuster.[5] Lambek, M. (2001). A reader in the anthropology of religion. Malden, MA: Blackwell.[6] Sheldrake, P. (2007). A brief history of spirituality. Malden, MA: Blackwell Pub.[7] Frankl, V. E. (2006). Man’s search for meaning. Boston: Beacon Press.[8] Pink, D. H. (2009). *Drive: the surprising truth about what motivates us. New York,NY: Riverhead Books.[9] Chivers, T. (2009, November 12). The 10 weirdest physics facts, from relativity toquantum physics. Telegraph.