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The paradox of choice barry schwartz
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The paradox of choice barry schwartz

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  • 1. Have more choice than ever before Americans Richer than ever before Sadder than ever before Good enough Content to find an option Satisficers Paralyzes people Once they find an acceptable choice Stop searching Makes it difficult Make any choice All the possibilities Do an exhaustive search Feel the need May feel worse Make the one best choice Make sure People may not choose at all If they do choose Too much choice Not sure they made the best choice Happy May be desirable If youre an expert in that particular domain Optimistic Less More options No one has time Find the perfect choice In every domain Satisfied with life Choice Essential to well-being Too much choice Can undermine it Have lower self-esteem More Display with 24 different types of jeans More perfectionistic Maximizers People were attracted Less Display with only 6 More subject to regret The Paradox of Choice Only a tenth as many made a purchase Borderline clinically depressed They tend to be Experiment - Barry Schwartz More dates in an evening Before and after a purchase, Speed-dating Do more comparison of products Less chance Making a matchCompare themselves with other people More apt to More 401K funds a company offers Lower chance Employees will choose any Whether youre the best Worrying about People tend to channel-surf Instead of watching TV May make you worse at the things that matter We switch between call-waited conversations Instead of talking on the phone Nowadays Collect thousands of songs Play them in the background on our iPods We Instead of getting Intently absorbed in an album of music Ivan Staroversky - www.StarOverSky.com

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