Starmark 2012 Trends Report

Starmark Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Peggy Nordeen Fort Lauderdale (Headquarters) CEO San Juan, PR Orlando, FLSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

eTIPS.Starmark.com • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

SOCIAL MEDIA MESSAGING SOCIAL CHANNEL ENGAGEMENT (NATURAL CONVERSATION) SOCIAL PRODUCT & BRAND STEWARDSHIP SOCIAL CUSTOMER SERVICESOCIAL COMMUNITY MANAGEMENT & DIRECTION (BRAND AMBASSADORS) BRAND PROTECTION & CRISIS MANAGEMENT © COPYRIGHT • ALL RIGHTS RESERVED

In “Real Time” - Mobile Sourcing Mobile in-app contributions of content/information • Traffic, weather and civilian news alerts • Streaming “best” - prices, travel, deals, last-minute • Did you know?STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

Interactive Television • Webisodic content starts to get recognition • HD will be the baseline standard by 2014 • Land-grab for online producers • Social TV metrics grows • Micro marketsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

Content Writing Based On Channel Audience • 140 character limits • Mobile-friendly articles • Variable demographic per social channel Blogs: YouTube: Twitter: Facebook: Google+: • Topical content • Rich keyword • Content based on • Younger audience • Smaller, more • Distributed across descriptions for SEO audience type, product • Communities and professional and tech- channels • Detail content related to and demo groups savvy audience • PR, articles and alerts other articles as value- • Understand lexicon • Campaign connections • Brands still in fertile add • Keep constant • Apps, modules and development within robust commerce ties channel different contentSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

Mobile, Social “Gamification” To Grow • Creating brand loyalty through game mechanics • Leveraging social gaming within growing niche space • Incentivizing behavior through positive response, challenge and competition • Alternate uses: Employment training; educational gaming; IRL leader boards Contests & Giveaways Scores & Ranking Gameplay Rewards Incentive Programs Team Based ChallengesSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

The Rise Of Mobile Messaging • Customer service (in real time) • Local business deals (retail) • Tracking, alerts & app-based messaging • Business, meetings & trade showsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

And In Other News... • Home phones will die • Adobe flash is dying; HTML5 will rise • Your virtual staff will grow & your physical office will contract • Multiculturally aware business models will find greater traction • Presidential campaign(s) year will force a new wave of digital tactics and social saturation • Brand loyalty will increase in fragility as brands fight for positioning • Tablets will get larger & more “professional” • Digital advertising will double in revenue • Augmented reality will hit “puberty”STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED

Thank You. Text “ETIP” to 24-7-365 to get our weekly eTip via SMS Justice Mitchell VP, Interactive & Social Creative Director email: jmitchell@starmark.com twitter: @justicemitchell © COPYRIGHT • ALL RIGHTS RESERVED

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Starmark 2012 Trends Report

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