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Starmark 2012 Trends Report

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Looking ahead and focusing on what matters. …

Looking ahead and focusing on what matters.
Where are technology and online behavior heading this year? Are you ready? Is your business ready? Remember, forewarned is forearmed. Let Starmark's Justice Mitchell walk you through the top trends for 2012 to keep you ahead by leaps and bounds.

• Social media vs social business
• Digi-haggling
• Interactive TV
• Trust agents

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  • 1. StarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics © COPYRIGHT • ALL RIGHTS RESERVED
  • 2. Starmark Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Peggy Nordeen Fort Lauderdale (Headquarters) CEO San Juan, PR Orlando, FLSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 3. eTIPS.Starmark.com • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 4. 2012 Trends To WatchSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 5. SOCIALBUSINESS © COPYRIGHT • ALL RIGHTS RESERVED
  • 6. SOCIAL MEDIA MESSAGING SOCIAL CHANNEL ENGAGEMENT (NATURAL CONVERSATION) SOCIAL PRODUCT & BRAND STEWARDSHIP SOCIAL CUSTOMER SERVICESOCIAL COMMUNITY MANAGEMENT & DIRECTION (BRAND AMBASSADORS) BRAND PROTECTION & CRISIS MANAGEMENT © COPYRIGHT • ALL RIGHTS RESERVED
  • 7. Cloud Computing & Device SynchronizationSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 8. In “Real Time” • Marketers will need to think "In Real Time" for campaigns • Real-time analytics for decision-making and collaborationSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 9. In “Real Time” - Mobile Sourcing Mobile in-app contributions of content/information • Traffic, weather and civilian news alerts • Streaming “best” - prices, travel, deals, last-minute • Did you know?STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 10. Recognition: Voice / FaceSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 11. Recognition: Product & EducationSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 12. Mobile Commerce & NFCSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 13. Your Brand “FABRIC” Is Ubiquitous Across All Channels Advertising Social/PR Product Service CultureSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 14. Interactive Television • Webisodic content starts to get recognition • HD will be the baseline standard by 2014 • Land-grab for online producers • Social TV metrics grows • Micro marketsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 15. “Second Screens”STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 16. Your Social Graph Is Your New RolodexSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 17. Proximity, Deals & “Digi-haggling”STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 18. Aggregators On The Rise • Social dashboards • Social/brand protection services • Hyper-collective real-time metricsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 19. Content Writing Based On Channel Audience • 140 character limits • Mobile-friendly articles • Variable demographic per social channel Blogs: YouTube: Twitter: Facebook: Google+: • Topical content • Rich keyword • Content based on • Younger audience • Smaller, more • Distributed across descriptions for SEO audience type, product • Communities and professional and tech- channels • Detail content related to and demo groups savvy audience • PR, articles and alerts other articles as value- • Understand lexicon • Campaign connections • Brands still in fertile add • Keep constant • Apps, modules and development within robust commerce ties channel different contentSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 20. Brand Ambassadors & “Trust Agents” Blogger/Social Civilian Outreach ProgramsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 21. Mobile, Social “Gamification” To Grow • Creating brand loyalty through game mechanics • Leveraging social gaming within growing niche space • Incentivizing behavior through positive response, challenge and competition • Alternate uses: Employment training; educational gaming; IRL leader boards Contests & Giveaways Scores & Ranking Gameplay Rewards Incentive Programs Team Based ChallengesSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 22. The Rise Of Mobile Messaging • Customer service (in real time) • Local business deals (retail) • Tracking, alerts & app-based messaging • Business, meetings & trade showsSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 23. Metrics, Intelligence & Annual Reports Reporting Testing Actions Goals Planning Cycle To Remain ConstantSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 24. And In Other News... • Home phones will die • Adobe flash is dying; HTML5 will rise • Your virtual staff will grow & your physical office will contract • Multiculturally aware business models will find greater traction • Presidential campaign(s) year will force a new wave of digital tactics and social saturation • Brand loyalty will increase in fragility as brands fight for positioning • Tablets will get larger & more “professional” • Digital advertising will double in revenue • Augmented reality will hit “puberty”STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • 25. Thank You. Text “ETIP” to 24-7-365 to get our weekly eTip via SMS Justice Mitchell VP, Interactive & Social Creative Director email: jmitchell@starmark.com twitter: @justicemitchell © COPYRIGHT • ALL RIGHTS RESERVED

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