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5 ways Retargeting can convert hard-earned sales leads

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For most marketers, only 2% of web traffic converts on the first visit. Retargeting (or re-marketing) is a strategy designed to help companies like yours reach the 98% who do not take action. Join us …

For most marketers, only 2% of web traffic converts on the first visit. Retargeting (or re-marketing) is a strategy designed to help companies like yours reach the 98% who do not take action. Join us for an exciting webinar on Wednesday, March 12 where our Starmark experts discuss the targeting options, technologies and trends available in retargeting today to help you make the most of your 2014 budget.

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  • 1. 5 STARMARK presents Are you ignoring 98% of your target audience? can convert hard-earned sales leads RETARGETING ways
  • 2. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM Our Backbone: ‣ Company Founded on Integrated Marketing ‣ Interactive, Social & Public Relations ‣ Return On Investment Focused ‣ Top-10 Diversity Owned Company in Florida ‣ Nationwide Recruitment ‣ Recognized Top South Florida CEO Offices Include: ‣ Fort Lauderdale (Headquarters) ‣ San Juan, PR ‣ Orlando, FL Starmark Peggy Nordeen CEO
  • 3. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM eTips.Starmark.com Weekly eTip Newsletters ‣ Distributed via email, Facebook, Twitter and SMS ‣ Based on Cutting Edge Current Trends ‣ Co-Authored In-house By Experts Within Discipline ‣ Nationally Syndicated Content; Two Printed Books Actionable Webinars ‣ Deeper Dive on Popular eTip Topics ‣ Expert walkthru with Q&A Starmark Social Playbook ‣ Strategic Social Marketing Plan ‣ Proactive Approach to Managing your Social Marketing
  • 4. presents STARMARK RETARGETING
  • 5. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM What is Retargeting? A form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where these actions did not result in a sale or conversion.[1] [1] Wikipedia
  • 6. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM ‣ Increased Conversion ‣ Heightened Brand Recall ‣ Greater Engagement ‣ SEO + Content Marketing + Retargeting = Maximum ROI Why is it important? ‣ Only about 2% of first time visitors to a company's website are ready to make a purchase ‣ An ‘average’ display ad campaign will generally get a CTR of .05%-0.1%. ‣ Retargeting, on the other hand, will often average out at around .2% 98% 2%
  • 7. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM What Marketers Want CTA Marketing is Targeted Interest
  • 8. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM What Marketers Actually Get (98% of the time) CTA Interest
  • 9. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM This is how Retargeting Helps CTA Interest Interest
  • 10. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM CTA Retargeting Sources Re-Targeting “Sources”Marketing is Targeted Re-Targeting “Locations”
  • 11. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM Example
  • 12. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM Isn’t Retargeting the most annoying media format EVER?
  • 13. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM Complete the plan... Opt them Out: ‣ Completion of a goal ‣ Opt in, purchase, etc ‣ Frequency ‣ Timing
  • 14. Major Forms of Retargeting5
  • 15. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM 1. Website Retargeting Static: ‣ All Site Visitors ‣ Visitors to a specific page or section ‣ Visitors that complete a conversion or goal Dynamic: ‣ Visitors that view an eCommerce product Advanced: ‣ Based on demographics ‣ Based on Technology
  • 16. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM 2. CRM Retargeting Leverage your customer and lead database to identify users online and target them with specific messages. Mailing List ‣ Use physical mailing addresses which can be matched with public data to identify users online. Email List ‣ Target users using their email addresses ‣ Add retargeting pixels to emails that are sent to rented email lists SMS List ‣ Target users based on their mobile phone number
  • 17. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM 3. Search Retargeting Keywords and PPC Campaigns ‣ Target key phrases on search. ‣ Performs regardless if the user clicks on them
  • 18. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM 4. App Retargeting Mobile Web ‣ Mobile website retargeting works exactly like desktop website retargeting ‣ The difference is the retargeting is done via mobile ads and appear on mobile sites, in apps and games
  • 19. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM 5. Facebook Retargeting Facebook As a Source ‣ Any user that visits your Facebook Like Gate ‣ Also works with Facebook Apps (Custom Tabs) Facebook as a Location ‣ Target Facebook users based on their email address ‣ Target based on their phone number ‣ Does your app have Facebook integration? When used, you can retarget that user on Facebook.
  • 20. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM Summary 1. Website Retargeting 2. CRM Retargeting 3. Keyword Retargeting 4. Mobile Retargeting 5. Facebook Retargeting
  • 21. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM Thank You. Brett Circe Chief Interactive Officer Follow Me: @bcirce Diego Naranjo VP Planning & Strategy Follow Me: @miamiadguy
  • 22. BIG IDEAS
  • 23. BIG IDEAS
  • 24. To subscribe to our weekly eTips etips.starmark.com or text ETIPS to 55155

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