SlideShare a Scribd company logo
1 of 16
Download to read offline
MOBILE
              PAYMENTS
Starmark
Branding
Advertising
Interactive
PR
Direct
Mobile
Social
Analytics

              © COPYRIGHT • ALL RIGHTS RESERVED
Starmark
                            Our Backbone:

     @bcirce                Company Founded on Integrated Marketing
   #mcommerce
                            Interactive, Social & Public Relations

                            Return On Investment Focused

                            Top-10 Diversity Owned Company in Florida

                            Nationwide Recruitment

                            Recognized Top South Florida CEO


                            Includes:
                                                                        Peggy Nordeen
                            Fort Lauderdale (Headquarters)                       CEO

                            San Juan, PR

                            Orlando, FL




     STARMARK.COM

© COPYRIGHT 2012 STARMARK
eTips.Starmark.com
                                                 Weekly eTip Newsletters
     @bcirce                                      •   Distributed via email, Facebook, Twitter and SMS
   #mcommerce
                                                  •   Based on Cutting Edge Current Trends
                                                  •   Co-Authored In-house By Experts Within Discipline
                                                  •   Nationally Syndicated Content; Two Printed Books

                                                 Monthly Actionable Webinars
                                                  •   Deeper Dive on Popular eTip Topics
                                                  •   Expert walkthru with Q&A

                                                 Starmark Social Playbook
                                                  •   Strategic Social Marketing Plan
                                                  •   Proactive Approach to Managing your Social Marketing
                                                  •   Updated daily!

     STARMARK.COM

© COPYRIGHT 2012 STARMARK
@bcirce
   #mcommerce




                            Mobile Payments & Mobile Commerce




     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Broadly, Mobile Commerce includes...


     @bcirce
   #mcommerce




                             eCommerce on           Location-based   Transmission of
                              your mobile            payment via     money via your
                                device               your Mobile      mobile device
                                                        Device
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
New Transmission Technology: Near Field Communication (NFC)


     @bcirce
   #mcommerce



                                                      RFID                                    BlueTooth



                                                                 Allows encrypted transmission of:
                               Payment Data • Security Codes • Marketing Information • Social Media Checkins/Status • Much more




                               ACTION ITEM


                                   Retailers: Install NFC Point of Sale         Not available on all phones...yet!
                                                Terminals
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
   © COPYRIGHT 2012 STARMARK
Payment via Google Wallet
                            Stores your:
     @bcirce                  •   Credit Cards
   #mcommerce

                              •   Debit Cards

                              •   Gift Cards

                              •   Loyalty Cards

                              •   Sales Promotions

                            Uses NFC to transmit securely to the terminal




                            ACTION ITEM

                                                                            This has great potential, but keep
                                     If your phone has NFC, try it!                your phone secure!

     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Apple Passbook
                            Stores your:
     @bcirce                  •   Boarding Passes
   #mcommerce

                              •   Coupons

                              •   Movie Tickets

                              •   Loyalty Cards

                              •   No NFC = No Credit Cards




                            ACTION ITEM

                                                                           Big miss for Apple...
                                   Early Adopters should try this out   A wait-and-see approach...
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Square
                            Lets you accept credit cards
     @bcirce                  •   Personal use
   #mcommerce

                              •   Small business use

                              •   Fast & Convenient

                              •   Smallest Transaction Fees




                            ACTION ITEM

                                                                          I love it, and I’m happy to demo
                                  If you have the need to accept credit     this for you after the seminar!
                                       cards, get one now for free!
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Custom Apps
                             •   LevelUp
     @bcirce                 •   TabbedOut
   #mcommerce

                             •   Many Others




                            ACTION ITEM
                                                                    There are virtually no retailers
                                   Wait for market shakeout and   accepting these yet...probably the
                                            consolidation                 wrong approach
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Proprietary Apps
                            #1 mCommerce application
     @bcirce
                            Simple, prevalent, good shopping experience
   #mcommerce

                            50,000,000+ Transactions since launch




                            ACTION ITEM
                                                                          At the end of the day, not every
                                            Try it now!                      retailer will have their own
                                    Earn rewards and free drinks           mCommerce app...will they?
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Add-on to Existing Accounts
                            Millions of people have PayPal and Bump already...
     @bcirce
   #mcommerce




                            ACTION ITEM
                                                                                 PayPal...meh
                                              Skip it...
                                 unless all your friends are using it
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via SMS
                                                          If you can send an
                                                          SMS, you can send
     @bcirce                                              money to anyone
   #mcommerce




                                                               Venmo                       Most Successful SMS
                                                                                           payment campaign to
                                                                                                  date...



                            ACTION ITEM

                                                                          First person to opt-in, I’ll text you
                                 Text ETIPS to 247-365 (right now)           $1 to show how easy this is!
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Payment via Social Update


     @bcirce
   #mcommerce




                            ACTION ITEM
                                                                           The future of social marketing will
                                Be one of the first to try this...in the      let the business control the
                                     lobby here at iSummit!                  message more and more...
     STARMARK.COM

© COPYRIGHT 2012 STARMARK
Stay Engaged!


                                                 www.Starmark.com




                              Register	
 for	
 Weekly	
 eTips	
 &	
 Monthly	
 Webinars


                                                Text “ETIP” to 247-365
                                               to get our weekly eTip via SMS




                                                 @StarmarkIntl


© COPYRIGHT 2012 STARMARK
Thank You.


     @bcirce
   #mcommerce




                                               Brett Circe
                                         Chief Interactive Officer
                                          Follow Me: @bcirce
     STARMARK.COM

© COPYRIGHT 2012 STARMARK

More Related Content

What's hot

Distra empowers mobile payments
Distra empowers mobile paymentsDistra empowers mobile payments
Distra empowers mobile paymentsDistraslides
 
Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...
Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...
Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...Vivastream
 
Startup Spotlight: OneID
Startup Spotlight: OneIDStartup Spotlight: OneID
Startup Spotlight: OneIDpii2011
 
Hitting the Mobile Mark
Hitting the Mobile MarkHitting the Mobile Mark
Hitting the Mobile Markdotmailer
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
 
Clear's view on the digital world
Clear's view on the digital worldClear's view on the digital world
Clear's view on the digital worldClear
 
Mobile Anthem Capabilities
Mobile Anthem CapabilitiesMobile Anthem Capabilities
Mobile Anthem CapabilitiesMobileAnthem
 
102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 MarketingJoel Book
 
IMaxYP
IMaxYP IMaxYP
IMaxYP IMaxYP
 
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...San Diego Ad Club
 
Digital marketing & technology conference brandtology 121110
Digital marketing & technology conference   brandtology 121110Digital marketing & technology conference   brandtology 121110
Digital marketing & technology conference brandtology 121110Tony Truong
 
Frantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and BusinessFrantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and BusinessMiika Puputti
 
Create and develop Business model
Create and develop Business model Create and develop Business model
Create and develop Business model doczenith1
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact targetMediaPost
 
Wyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin Yeow
Wyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin YeowWyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin Yeow
Wyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin Yeowsarabeneroso
 
Harnessing Value of Retail Commerce Applications on Engineered Systems
Harnessing Value of Retail Commerce Applications on Engineered SystemsHarnessing Value of Retail Commerce Applications on Engineered Systems
Harnessing Value of Retail Commerce Applications on Engineered SystemsSanjeev Sharma
 
Digital marketing for local businesses june 2012
Digital marketing for local businesses june 2012Digital marketing for local businesses june 2012
Digital marketing for local businesses june 2012Dave_Steer
 

What's hot (19)

Ppt nickler 2013
Ppt nickler 2013Ppt nickler 2013
Ppt nickler 2013
 
Distra empowers mobile payments
Distra empowers mobile paymentsDistra empowers mobile payments
Distra empowers mobile payments
 
Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...
Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...
Notes Version: The Real-Time Difference Reaching Customers on the Go with Per...
 
Startup Spotlight: OneID
Startup Spotlight: OneIDStartup Spotlight: OneID
Startup Spotlight: OneID
 
Hitting the Mobile Mark
Hitting the Mobile MarkHitting the Mobile Mark
Hitting the Mobile Mark
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketing
 
Clear's view on the digital world
Clear's view on the digital worldClear's view on the digital world
Clear's view on the digital world
 
Mobile Anthem Capabilities
Mobile Anthem CapabilitiesMobile Anthem Capabilities
Mobile Anthem Capabilities
 
102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing102709 Advanced Strategiesfor1to1 Marketing
102709 Advanced Strategiesfor1to1 Marketing
 
IMaxYP
IMaxYP IMaxYP
IMaxYP
 
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...
Mindset Marketing: Unlocking the Consumer based on Time & Place, Denny Reiner...
 
Digital marketing & technology conference brandtology 121110
Digital marketing & technology conference   brandtology 121110Digital marketing & technology conference   brandtology 121110
Digital marketing & technology conference brandtology 121110
 
Frantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and BusinessFrantic After Work: Mobile Web and Business
Frantic After Work: Mobile Web and Business
 
Create and develop Business model
Create and develop Business model Create and develop Business model
Create and develop Business model
 
Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012
Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012
Mobile Marketing Intro-Flagstaff_Chamber_Cafe-Mar2012
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target
 
Wyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin Yeow
Wyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin YeowWyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin Yeow
Wyndham Hotels Localising A Loyalty Programme In China. Iclp Gm Kevin Yeow
 
Harnessing Value of Retail Commerce Applications on Engineered Systems
Harnessing Value of Retail Commerce Applications on Engineered SystemsHarnessing Value of Retail Commerce Applications on Engineered Systems
Harnessing Value of Retail Commerce Applications on Engineered Systems
 
Digital marketing for local businesses june 2012
Digital marketing for local businesses june 2012Digital marketing for local businesses june 2012
Digital marketing for local businesses june 2012
 

Similar to Mobile Payments

2013 predictions
2013 predictions2013 predictions
2013 predictionsStarmark
 
Mobile Shopping Fall 2012 Conference Agenda
Mobile Shopping Fall 2012 Conference AgendaMobile Shopping Fall 2012 Conference Agenda
Mobile Shopping Fall 2012 Conference AgendaAmanda Aslan
 
ADEP Web Experience Management
ADEP Web Experience Management ADEP Web Experience Management
ADEP Web Experience Management Dieter Hovorka
 
Maitland Waters Mobile_Trends_in_Retail_nov_2012
Maitland Waters Mobile_Trends_in_Retail_nov_2012Maitland Waters Mobile_Trends_in_Retail_nov_2012
Maitland Waters Mobile_Trends_in_Retail_nov_2012Symbio Agency Ltd
 
Social Marketing for Green Business
Social Marketing for Green BusinessSocial Marketing for Green Business
Social Marketing for Green BusinessStarmark
 
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Remodista
 
Square pitch deck
Square pitch deckSquare pitch deck
Square pitch deckpitchenvy
 
Affiliate Pivot – What’s Your Brevenue?
Affiliate Pivot – What’s Your Brevenue?Affiliate Pivot – What’s Your Brevenue?
Affiliate Pivot – What’s Your Brevenue?Affiliate Summit
 
Mobiz: Marketing in a Mobile World
Mobiz: Marketing in a Mobile WorldMobiz: Marketing in a Mobile World
Mobiz: Marketing in a Mobile WorldAlliance numérique
 
From Print to Tablet: Publishing Today
From Print to Tablet: Publishing TodayFrom Print to Tablet: Publishing Today
From Print to Tablet: Publishing TodayStarmark
 
Job Seekers: Online Identity Management & The QR Coded Resume
Job Seekers: Online Identity Management & The QR Coded ResumeJob Seekers: Online Identity Management & The QR Coded Resume
Job Seekers: Online Identity Management & The QR Coded ResumevizCards
 
Mobile and B2B Marketing: Do They Mix?
Mobile and B2B Marketing: Do They Mix?Mobile and B2B Marketing: Do They Mix?
Mobile and B2B Marketing: Do They Mix?Adrian Parker
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for EventsJessica Levin
 
The mobile traveler experience
The mobile traveler experienceThe mobile traveler experience
The mobile traveler experienceKevin May
 
The Hunt Group Services Overview Canada
The Hunt Group Services Overview CanadaThe Hunt Group Services Overview Canada
The Hunt Group Services Overview CanadaMDMcKelvie
 
4 Corners NPNZ Presentation Update
4 Corners NPNZ Presentation Update4 Corners NPNZ Presentation Update
4 Corners NPNZ Presentation Updatebarclaja
 
Media Port 2012, Session 3: Digital Innovation and IT-Sourcing Strategy
Media Port 2012, Session 3: Digital Innovation and IT-Sourcing StrategyMedia Port 2012, Session 3: Digital Innovation and IT-Sourcing Strategy
Media Port 2012, Session 3: Digital Innovation and IT-Sourcing StrategyWAN-IFRA
 
Mecom Group's Digital Innovation and IT Sourcing Strategy
Mecom Group's Digital Innovation and IT Sourcing StrategyMecom Group's Digital Innovation and IT Sourcing Strategy
Mecom Group's Digital Innovation and IT Sourcing StrategyCiklum Ukraine
 
SDL Media Manager on Digital Signage
SDL Media Manager on Digital SignageSDL Media Manager on Digital Signage
SDL Media Manager on Digital Signagesdlmedia
 
Kargo Card Overview 2012 En
Kargo Card Overview 2012 EnKargo Card Overview 2012 En
Kargo Card Overview 2012 Envovfox
 

Similar to Mobile Payments (20)

2013 predictions
2013 predictions2013 predictions
2013 predictions
 
Mobile Shopping Fall 2012 Conference Agenda
Mobile Shopping Fall 2012 Conference AgendaMobile Shopping Fall 2012 Conference Agenda
Mobile Shopping Fall 2012 Conference Agenda
 
ADEP Web Experience Management
ADEP Web Experience Management ADEP Web Experience Management
ADEP Web Experience Management
 
Maitland Waters Mobile_Trends_in_Retail_nov_2012
Maitland Waters Mobile_Trends_in_Retail_nov_2012Maitland Waters Mobile_Trends_in_Retail_nov_2012
Maitland Waters Mobile_Trends_in_Retail_nov_2012
 
Social Marketing for Green Business
Social Marketing for Green BusinessSocial Marketing for Green Business
Social Marketing for Green Business
 
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...
Bricks + Mobile 2011 - mCommerce - Why User Experience Matter More With Onlin...
 
Square pitch deck
Square pitch deckSquare pitch deck
Square pitch deck
 
Affiliate Pivot – What’s Your Brevenue?
Affiliate Pivot – What’s Your Brevenue?Affiliate Pivot – What’s Your Brevenue?
Affiliate Pivot – What’s Your Brevenue?
 
Mobiz: Marketing in a Mobile World
Mobiz: Marketing in a Mobile WorldMobiz: Marketing in a Mobile World
Mobiz: Marketing in a Mobile World
 
From Print to Tablet: Publishing Today
From Print to Tablet: Publishing TodayFrom Print to Tablet: Publishing Today
From Print to Tablet: Publishing Today
 
Job Seekers: Online Identity Management & The QR Coded Resume
Job Seekers: Online Identity Management & The QR Coded ResumeJob Seekers: Online Identity Management & The QR Coded Resume
Job Seekers: Online Identity Management & The QR Coded Resume
 
Mobile and B2B Marketing: Do They Mix?
Mobile and B2B Marketing: Do They Mix?Mobile and B2B Marketing: Do They Mix?
Mobile and B2B Marketing: Do They Mix?
 
Mobile Apps for Events
Mobile Apps for EventsMobile Apps for Events
Mobile Apps for Events
 
The mobile traveler experience
The mobile traveler experienceThe mobile traveler experience
The mobile traveler experience
 
The Hunt Group Services Overview Canada
The Hunt Group Services Overview CanadaThe Hunt Group Services Overview Canada
The Hunt Group Services Overview Canada
 
4 Corners NPNZ Presentation Update
4 Corners NPNZ Presentation Update4 Corners NPNZ Presentation Update
4 Corners NPNZ Presentation Update
 
Media Port 2012, Session 3: Digital Innovation and IT-Sourcing Strategy
Media Port 2012, Session 3: Digital Innovation and IT-Sourcing StrategyMedia Port 2012, Session 3: Digital Innovation and IT-Sourcing Strategy
Media Port 2012, Session 3: Digital Innovation and IT-Sourcing Strategy
 
Mecom Group's Digital Innovation and IT Sourcing Strategy
Mecom Group's Digital Innovation and IT Sourcing StrategyMecom Group's Digital Innovation and IT Sourcing Strategy
Mecom Group's Digital Innovation and IT Sourcing Strategy
 
SDL Media Manager on Digital Signage
SDL Media Manager on Digital SignageSDL Media Manager on Digital Signage
SDL Media Manager on Digital Signage
 
Kargo Card Overview 2012 En
Kargo Card Overview 2012 EnKargo Card Overview 2012 En
Kargo Card Overview 2012 En
 

More from Starmark

Four Decades. Forward Thinking. The Starmark 40th Anniversary Book
Four Decades. Forward Thinking. The Starmark 40th Anniversary BookFour Decades. Forward Thinking. The Starmark 40th Anniversary Book
Four Decades. Forward Thinking. The Starmark 40th Anniversary BookStarmark
 
3CMA - Socialize as You Advertise
3CMA - Socialize as You Advertise3CMA - Socialize as You Advertise
3CMA - Socialize as You AdvertiseStarmark
 
eTip Trends to Remember for 2018 Marketing!
eTip Trends to Remember for 2018 Marketing!eTip Trends to Remember for 2018 Marketing!
eTip Trends to Remember for 2018 Marketing!Starmark
 
2016 Trends: Plan your 2016 Marketing Roadmap
2016 Trends: Plan your 2016 Marketing Roadmap2016 Trends: Plan your 2016 Marketing Roadmap
2016 Trends: Plan your 2016 Marketing RoadmapStarmark
 
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live VideoLocation Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live VideoStarmark
 
2015 Trends
2015 Trends2015 Trends
2015 TrendsStarmark
 
5 ways Retargeting can convert hard-earned sales leads
5 ways Retargeting can convert hard-earned sales leads5 ways Retargeting can convert hard-earned sales leads
5 ways Retargeting can convert hard-earned sales leadsStarmark
 
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht AssociationMEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht AssociationStarmark
 
2014 Trends and Planning for Success
2014 Trends and Planning for Success2014 Trends and Planning for Success
2014 Trends and Planning for SuccessStarmark
 
2013 Social Madness Best Practices
2013 Social Madness Best Practices2013 Social Madness Best Practices
2013 Social Madness Best PracticesStarmark
 
Facebook News Feed and Ad Targeting
Facebook News Feed and Ad TargetingFacebook News Feed and Ad Targeting
Facebook News Feed and Ad TargetingStarmark
 
Cross-Platform Advertising
Cross-Platform AdvertisingCross-Platform Advertising
Cross-Platform AdvertisingStarmark
 
Pinterest: "Pinning for Success"
Pinterest: "Pinning for Success"Pinterest: "Pinning for Success"
Pinterest: "Pinning for Success"Starmark
 
Executive Tweeting For Success
Executive Tweeting For SuccessExecutive Tweeting For Success
Executive Tweeting For SuccessStarmark
 
#SocialMadness - Social Media Best Practices
#SocialMadness - Social Media Best Practices#SocialMadness - Social Media Best Practices
#SocialMadness - Social Media Best PracticesStarmark
 
Optimize Your Facebook Advertising
Optimize Your Facebook AdvertisingOptimize Your Facebook Advertising
Optimize Your Facebook AdvertisingStarmark
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis ManagementStarmark
 
20 Location-Based Sites Where You Should Claim Your Venue
20 Location-Based Sites Where You Should Claim Your Venue20 Location-Based Sites Where You Should Claim Your Venue
20 Location-Based Sites Where You Should Claim Your VenueStarmark
 
Email Marketing Development, Testing, and Analytics
Email Marketing Development, Testing, and AnalyticsEmail Marketing Development, Testing, and Analytics
Email Marketing Development, Testing, and AnalyticsStarmark
 
Social Monitoring and Reputation Management
Social Monitoring and Reputation ManagementSocial Monitoring and Reputation Management
Social Monitoring and Reputation ManagementStarmark
 

More from Starmark (20)

Four Decades. Forward Thinking. The Starmark 40th Anniversary Book
Four Decades. Forward Thinking. The Starmark 40th Anniversary BookFour Decades. Forward Thinking. The Starmark 40th Anniversary Book
Four Decades. Forward Thinking. The Starmark 40th Anniversary Book
 
3CMA - Socialize as You Advertise
3CMA - Socialize as You Advertise3CMA - Socialize as You Advertise
3CMA - Socialize as You Advertise
 
eTip Trends to Remember for 2018 Marketing!
eTip Trends to Remember for 2018 Marketing!eTip Trends to Remember for 2018 Marketing!
eTip Trends to Remember for 2018 Marketing!
 
2016 Trends: Plan your 2016 Marketing Roadmap
2016 Trends: Plan your 2016 Marketing Roadmap2016 Trends: Plan your 2016 Marketing Roadmap
2016 Trends: Plan your 2016 Marketing Roadmap
 
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live VideoLocation Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video
Location Based Marketing: Geofence, Beacon, Smart Posters, FanWise & Live Video
 
2015 Trends
2015 Trends2015 Trends
2015 Trends
 
5 ways Retargeting can convert hard-earned sales leads
5 ways Retargeting can convert hard-earned sales leads5 ways Retargeting can convert hard-earned sales leads
5 ways Retargeting can convert hard-earned sales leads
 
MEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht AssociationMEGA Trends in Marketing - United States Superyacht Association
MEGA Trends in Marketing - United States Superyacht Association
 
2014 Trends and Planning for Success
2014 Trends and Planning for Success2014 Trends and Planning for Success
2014 Trends and Planning for Success
 
2013 Social Madness Best Practices
2013 Social Madness Best Practices2013 Social Madness Best Practices
2013 Social Madness Best Practices
 
Facebook News Feed and Ad Targeting
Facebook News Feed and Ad TargetingFacebook News Feed and Ad Targeting
Facebook News Feed and Ad Targeting
 
Cross-Platform Advertising
Cross-Platform AdvertisingCross-Platform Advertising
Cross-Platform Advertising
 
Pinterest: "Pinning for Success"
Pinterest: "Pinning for Success"Pinterest: "Pinning for Success"
Pinterest: "Pinning for Success"
 
Executive Tweeting For Success
Executive Tweeting For SuccessExecutive Tweeting For Success
Executive Tweeting For Success
 
#SocialMadness - Social Media Best Practices
#SocialMadness - Social Media Best Practices#SocialMadness - Social Media Best Practices
#SocialMadness - Social Media Best Practices
 
Optimize Your Facebook Advertising
Optimize Your Facebook AdvertisingOptimize Your Facebook Advertising
Optimize Your Facebook Advertising
 
Social Media Crisis Management
Social Media Crisis ManagementSocial Media Crisis Management
Social Media Crisis Management
 
20 Location-Based Sites Where You Should Claim Your Venue
20 Location-Based Sites Where You Should Claim Your Venue20 Location-Based Sites Where You Should Claim Your Venue
20 Location-Based Sites Where You Should Claim Your Venue
 
Email Marketing Development, Testing, and Analytics
Email Marketing Development, Testing, and AnalyticsEmail Marketing Development, Testing, and Analytics
Email Marketing Development, Testing, and Analytics
 
Social Monitoring and Reputation Management
Social Monitoring and Reputation ManagementSocial Monitoring and Reputation Management
Social Monitoring and Reputation Management
 

Recently uploaded

2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdfThe Good Food Institute
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Alkin Tezuysal
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsDianaGray10
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)codyslingerland1
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch TuesdayIvanti
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxSatishbabu Gunukula
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud DataEric D. Schabell
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxKaustubhBhavsar6
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.IPLOOK Networks
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Muhammad Tiham Siddiqui
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4DianaGray10
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfTejal81
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updateadam112203
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024Brian Pichman
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024Brian Pichman
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxNeo4j
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FESTBillieHyde
 

Recently uploaded (20)

2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf2024.03.12 Cost drivers of cultivated meat production.pdf
2024.03.12 Cost drivers of cultivated meat production.pdf
 
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
Design and Modeling for MySQL SCALE 21X Pasadena, CA Mar 2024
 
Automation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projectsAutomation Ops Series: Session 2 - Governance for UiPath projects
Automation Ops Series: Session 2 - Governance for UiPath projects
 
The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)The New Cloud World Order Is FinOps (Slideshow)
The New Cloud World Order Is FinOps (Slideshow)
 
March Patch Tuesday
March Patch TuesdayMarch Patch Tuesday
March Patch Tuesday
 
Oracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptxOracle Database 23c Security New Features.pptx
Oracle Database 23c Security New Features.pptx
 
Planetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile BrochurePlanetek Italia Srl - Corporate Profile Brochure
Planetek Italia Srl - Corporate Profile Brochure
 
SheDev 2024
SheDev 2024SheDev 2024
SheDev 2024
 
3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data3 Pitfalls Everyone Should Avoid with Cloud Data
3 Pitfalls Everyone Should Avoid with Cloud Data
 
How to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptxHow to become a GDSC Lead GDSC MI AOE.pptx
How to become a GDSC Lead GDSC MI AOE.pptx
 
Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.Introduction - IPLOOK NETWORKS CO., LTD.
Introduction - IPLOOK NETWORKS CO., LTD.
 
Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)Trailblazer Community - Flows Workshop (Session 2)
Trailblazer Community - Flows Workshop (Session 2)
 
UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4UiPath Studio Web workshop series - Day 4
UiPath Studio Web workshop series - Day 4
 
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdfQ4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
Q4 2023 Quarterly Investor Presentation - FINAL - v1.pdf
 
Patch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 updatePatch notes explaining DISARM Version 1.4 update
Patch notes explaining DISARM Version 1.4 update
 
AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024AI Workshops at Computers In Libraries 2024
AI Workshops at Computers In Libraries 2024
 
CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024CyberSecurity - Computers In Libraries 2024
CyberSecurity - Computers In Libraries 2024
 
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptxEmil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
Emil Eifrem at GraphSummit Copenhagen 2024 - The Art of the Possible.pptx
 
Key Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdfKey Trends Shaping the Future of Infrastructure.pdf
Key Trends Shaping the Future of Infrastructure.pdf
 
Technical SEO for Improved Accessibility WTS FEST
Technical SEO for Improved Accessibility  WTS FESTTechnical SEO for Improved Accessibility  WTS FEST
Technical SEO for Improved Accessibility WTS FEST
 

Mobile Payments

  • 1. MOBILE PAYMENTS Starmark Branding Advertising Interactive PR Direct Mobile Social Analytics © COPYRIGHT • ALL RIGHTS RESERVED
  • 2. Starmark Our Backbone: @bcirce Company Founded on Integrated Marketing #mcommerce Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Peggy Nordeen Fort Lauderdale (Headquarters) CEO San Juan, PR Orlando, FL STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 3. eTips.Starmark.com Weekly eTip Newsletters @bcirce • Distributed via email, Facebook, Twitter and SMS #mcommerce • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily! STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 4. @bcirce #mcommerce Mobile Payments & Mobile Commerce STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 5. Broadly, Mobile Commerce includes... @bcirce #mcommerce eCommerce on Location-based Transmission of your mobile payment via money via your device your Mobile mobile device Device STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 6. New Transmission Technology: Near Field Communication (NFC) @bcirce #mcommerce RFID BlueTooth Allows encrypted transmission of: Payment Data • Security Codes • Marketing Information • Social Media Checkins/Status • Much more ACTION ITEM Retailers: Install NFC Point of Sale Not available on all phones...yet! Terminals STARMARK.COM © COPYRIGHT 2012 STARMARK © COPYRIGHT 2012 STARMARK
  • 7. Payment via Google Wallet Stores your: @bcirce • Credit Cards #mcommerce • Debit Cards • Gift Cards • Loyalty Cards • Sales Promotions Uses NFC to transmit securely to the terminal ACTION ITEM This has great potential, but keep If your phone has NFC, try it! your phone secure! STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 8. Apple Passbook Stores your: @bcirce • Boarding Passes #mcommerce • Coupons • Movie Tickets • Loyalty Cards • No NFC = No Credit Cards ACTION ITEM Big miss for Apple... Early Adopters should try this out A wait-and-see approach... STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 9. Payment via Square Lets you accept credit cards @bcirce • Personal use #mcommerce • Small business use • Fast & Convenient • Smallest Transaction Fees ACTION ITEM I love it, and I’m happy to demo If you have the need to accept credit this for you after the seminar! cards, get one now for free! STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 10. Payment via Custom Apps • LevelUp @bcirce • TabbedOut #mcommerce • Many Others ACTION ITEM There are virtually no retailers Wait for market shakeout and accepting these yet...probably the consolidation wrong approach STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 11. Payment via Proprietary Apps #1 mCommerce application @bcirce Simple, prevalent, good shopping experience #mcommerce 50,000,000+ Transactions since launch ACTION ITEM At the end of the day, not every Try it now! retailer will have their own Earn rewards and free drinks mCommerce app...will they? STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 12. Add-on to Existing Accounts Millions of people have PayPal and Bump already... @bcirce #mcommerce ACTION ITEM PayPal...meh Skip it... unless all your friends are using it STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 13. Payment via SMS If you can send an SMS, you can send @bcirce money to anyone #mcommerce Venmo Most Successful SMS payment campaign to date... ACTION ITEM First person to opt-in, I’ll text you Text ETIPS to 247-365 (right now) $1 to show how easy this is! STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 14. Payment via Social Update @bcirce #mcommerce ACTION ITEM The future of social marketing will Be one of the first to try this...in the let the business control the lobby here at iSummit! message more and more... STARMARK.COM © COPYRIGHT 2012 STARMARK
  • 15. Stay Engaged! www.Starmark.com Register for Weekly eTips & Monthly Webinars Text “ETIP” to 247-365 to get our weekly eTip via SMS @StarmarkIntl © COPYRIGHT 2012 STARMARK
  • 16. Thank You. @bcirce #mcommerce Brett Circe Chief Interactive Officer Follow Me: @bcirce STARMARK.COM © COPYRIGHT 2012 STARMARK