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eTIP Webinar                   PRINT TO                    TABLETStarmarkBrandingAdvertisingInteractivePublic RelationsDir...
Starmark: 30 Years of Excellence                  Our Backbone:                  Company Founded on Integrated Marketing  ...
Starmark eTIPS                                         !                          •   Weekly eTip Newsletters             ...
The Landscape                                  OWNED          EARNED   OWNED                                          PAID...
Media (Re)defined                                                        Three Types of Media                            O...
The Association of Magazine Media                          “One major finding from                          ‘The Magazine ...
Making Your Collateral DigitalSTARMARK.COM© 2011 STARMARK
Printed BrochuresSTARMARK.COM© 2011 STARMARK
Flash Page FlippersSTARMARK.COM© 2011 STARMARK
Immersive Web MagazinesSTARMARK.COM© 2011 STARMARK
TabletsSTARMARK.COM© 2011 STARMARK
Live links to other contentSTARMARK.COM© 2011 STARMARK
Collecting User Information FormsSTARMARK.COM© 2011 STARMARK
Cross sell other issues...STARMARK.COM© 2011 STARMARK
Feed updated or realtime contentSTARMARK.COM© 2011 STARMARK
Video and HTML5STARMARK.COM© 2011 STARMARK
Play and sell MusicSTARMARK.COM© 2011 STARMARK
App DownloadsSTARMARK.COM© 2011 STARMARK
Push Alerts to UsersSTARMARK.COM© 2011 STARMARK
User CommentingSTARMARK.COM© 2011 STARMARK
Social SharingSTARMARK.COM© 2011 STARMARK
Location Based ContentSTARMARK.COM© 2011 STARMARK
Content WeightingSTARMARK.COM© 2011 STARMARK
Organize with a Toolbar                                            Commenting                                            S...
Advertising on TabletsSTARMARK.COM© 2011 STARMARK
The Association of Magazine Media                          “59% want the ability to                          buy directly ...
Tablet Ad Options                  When running an ad in the print edition of a publication that has a                  ta...
Straight from PrintSTARMARK.COM© 2011 STARMARK
Straight from Print ComboSTARMARK.COM© 2011 STARMARK
Designed for TabletSTARMARK.COM© 2011 STARMARK
In-Ad VideoSTARMARK.COM© 2011 STARMARK
In-Ad GamesSTARMARK.COM© 2011 STARMARK
In-Ad PurchasesSTARMARK.COM© 2011 STARMARK
ReportingSTARMARK.COM© 2011 STARMARK
AnalyticsSTARMARK.COM© 2011 STARMARK
AnalyticsSTARMARK.COM© 2011 STARMARK
AnalyticsSTARMARK.COM© 2011 STARMARK
Analytics                  Page Views                  Page ZoomsSTARMARK.COM© 2011 STARMARK
Thank You                  Get our weekly eTips: etips.Starmark.com                                   Brett Circe         ...
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From Print to Tablet: Publishing Today

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Transcript of "From Print to Tablet: Publishing Today"

  1. 1. eTIP Webinar PRINT TO TABLETStarmarkBrandingAdvertisingInteractivePublic RelationsDirect Response The Future of PublishingMobileSocialAnalytics
  2. 2. Starmark: 30 Years of Excellence Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FLSTARMARK.COM Brett Circe Dale Baron© 2011 STARMARK
  3. 3. Starmark eTIPS ! • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM© 2011 STARMARK
  4. 4. The Landscape OWNED EARNED OWNED PAID PAID INTELLIGENCE INTELLIGENSTARMARK.COM© 2011 STARMARK
  5. 5. Media (Re)defined Three Types of Media Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Social Advertising Email Marketing & Lists Search Engine Optimization Co-Op & Advertorials Location Marketing Social Media Discussions Sponsorships Custom Apps Customer Support Specials & Coupons Buzz/Viral Outdoor & Trade Shows Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling Source: Forrester Research IncSTARMARK.COM© 2011 STARMARK
  6. 6. The Association of Magazine Media “One major finding from ‘The Magazine Mobile Reader’ is that tablet/e- reader ownership boosts magazine reading, and that consumers are engaged with the digital editions.”STARMARK.COM© 2011 STARMARK
  7. 7. Making Your Collateral DigitalSTARMARK.COM© 2011 STARMARK
  8. 8. Printed BrochuresSTARMARK.COM© 2011 STARMARK
  9. 9. Flash Page FlippersSTARMARK.COM© 2011 STARMARK
  10. 10. Immersive Web MagazinesSTARMARK.COM© 2011 STARMARK
  11. 11. TabletsSTARMARK.COM© 2011 STARMARK
  12. 12. Live links to other contentSTARMARK.COM© 2011 STARMARK
  13. 13. Collecting User Information FormsSTARMARK.COM© 2011 STARMARK
  14. 14. Cross sell other issues...STARMARK.COM© 2011 STARMARK
  15. 15. Feed updated or realtime contentSTARMARK.COM© 2011 STARMARK
  16. 16. Video and HTML5STARMARK.COM© 2011 STARMARK
  17. 17. Play and sell MusicSTARMARK.COM© 2011 STARMARK
  18. 18. App DownloadsSTARMARK.COM© 2011 STARMARK
  19. 19. Push Alerts to UsersSTARMARK.COM© 2011 STARMARK
  20. 20. User CommentingSTARMARK.COM© 2011 STARMARK
  21. 21. Social SharingSTARMARK.COM© 2011 STARMARK
  22. 22. Location Based ContentSTARMARK.COM© 2011 STARMARK
  23. 23. Content WeightingSTARMARK.COM© 2011 STARMARK
  24. 24. Organize with a Toolbar Commenting Save for Later Favorite ShareSTARMARK.COM© 2011 STARMARK
  25. 25. Advertising on TabletsSTARMARK.COM© 2011 STARMARK
  26. 26. The Association of Magazine Media “59% want the ability to buy directly from ads...70% stated that they want to be able to purchase products and services directly from editorial features.”STARMARK.COM© 2011 STARMARK
  27. 27. Tablet Ad Options When running an ad in the print edition of a publication that has a tablet edition, consult with them on the options you may have for your ad in the tablet: • Straight from Print • Straight from Print Combo • Designed for Tablet • Enhanced for Tablet (sometimes addl $)STARMARK.COM© 2011 STARMARK
  28. 28. Straight from PrintSTARMARK.COM© 2011 STARMARK
  29. 29. Straight from Print ComboSTARMARK.COM© 2011 STARMARK
  30. 30. Designed for TabletSTARMARK.COM© 2011 STARMARK
  31. 31. In-Ad VideoSTARMARK.COM© 2011 STARMARK
  32. 32. In-Ad GamesSTARMARK.COM© 2011 STARMARK
  33. 33. In-Ad PurchasesSTARMARK.COM© 2011 STARMARK
  34. 34. ReportingSTARMARK.COM© 2011 STARMARK
  35. 35. AnalyticsSTARMARK.COM© 2011 STARMARK
  36. 36. AnalyticsSTARMARK.COM© 2011 STARMARK
  37. 37. AnalyticsSTARMARK.COM© 2011 STARMARK
  38. 38. Analytics Page Views Page ZoomsSTARMARK.COM© 2011 STARMARK
  39. 39. Thank You Get our weekly eTips: etips.Starmark.com Brett Circe Dale Baron @bcirce @admanftl Text “ETIP” to 24-7-365 to get our weekly eTip via SMSSTARMARK.COM© 2011 STARMARK
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