From Print to Tablet: Publishing Today
 

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From Print to Tablet: Publishing Today Presentation Transcript

  • 1. eTIP Webinar PRINT TO TABLETStarmarkBrandingAdvertisingInteractivePublic RelationsDirect Response The Future of PublishingMobileSocialAnalytics
  • 2. Starmark: 30 Years of Excellence Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FLSTARMARK.COM Brett Circe Dale Baron© 2011 STARMARK
  • 3. Starmark eTIPS ! • Weekly eTip Newsletters • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Ongoing App, Web & Media Testing • Nationally Syndicated Content • Industry Benchmarks • Actionable WebinarsSTARMARK.COM© 2011 STARMARK
  • 4. The Landscape OWNED EARNED OWNED PAID PAID INTELLIGENCE INTELLIGENSTARMARK.COM© 2011 STARMARK
  • 5. Media (Re)defined Three Types of Media Owned Earned Paid Collateral & Direct Response Public Relations Print Advertising Web Site//Mobile Site Word-of-Mouth Advertising Networks Blog & Video Content Speaking Engagements Paid Search Social Media Presence Awards Social Advertising Email Marketing & Lists Search Engine Optimization Co-Op & Advertorials Location Marketing Social Media Discussions Sponsorships Custom Apps Customer Support Specials & Coupons Buzz/Viral Outdoor & Trade Shows Intelligence Campaign Measurement • Social Reporting • Reputation Management • Segmentation & Predictive Modeling Source: Forrester Research IncSTARMARK.COM© 2011 STARMARK
  • 6. The Association of Magazine Media “One major finding from ‘The Magazine Mobile Reader’ is that tablet/e- reader ownership boosts magazine reading, and that consumers are engaged with the digital editions.”STARMARK.COM© 2011 STARMARK
  • 7. Making Your Collateral DigitalSTARMARK.COM© 2011 STARMARK
  • 8. Printed BrochuresSTARMARK.COM© 2011 STARMARK
  • 9. Flash Page FlippersSTARMARK.COM© 2011 STARMARK
  • 10. Immersive Web MagazinesSTARMARK.COM© 2011 STARMARK
  • 11. TabletsSTARMARK.COM© 2011 STARMARK
  • 12. Live links to other contentSTARMARK.COM© 2011 STARMARK
  • 13. Collecting User Information FormsSTARMARK.COM© 2011 STARMARK
  • 14. Cross sell other issues...STARMARK.COM© 2011 STARMARK
  • 15. Feed updated or realtime contentSTARMARK.COM© 2011 STARMARK
  • 16. Video and HTML5STARMARK.COM© 2011 STARMARK
  • 17. Play and sell MusicSTARMARK.COM© 2011 STARMARK
  • 18. App DownloadsSTARMARK.COM© 2011 STARMARK
  • 19. Push Alerts to UsersSTARMARK.COM© 2011 STARMARK
  • 20. User CommentingSTARMARK.COM© 2011 STARMARK
  • 21. Social SharingSTARMARK.COM© 2011 STARMARK
  • 22. Location Based ContentSTARMARK.COM© 2011 STARMARK
  • 23. Content WeightingSTARMARK.COM© 2011 STARMARK
  • 24. Organize with a Toolbar Commenting Save for Later Favorite ShareSTARMARK.COM© 2011 STARMARK
  • 25. Advertising on TabletsSTARMARK.COM© 2011 STARMARK
  • 26. The Association of Magazine Media “59% want the ability to buy directly from ads...70% stated that they want to be able to purchase products and services directly from editorial features.”STARMARK.COM© 2011 STARMARK
  • 27. Tablet Ad Options When running an ad in the print edition of a publication that has a tablet edition, consult with them on the options you may have for your ad in the tablet: • Straight from Print • Straight from Print Combo • Designed for Tablet • Enhanced for Tablet (sometimes addl $)STARMARK.COM© 2011 STARMARK
  • 28. Straight from PrintSTARMARK.COM© 2011 STARMARK
  • 29. Straight from Print ComboSTARMARK.COM© 2011 STARMARK
  • 30. Designed for TabletSTARMARK.COM© 2011 STARMARK
  • 31. In-Ad VideoSTARMARK.COM© 2011 STARMARK
  • 32. In-Ad GamesSTARMARK.COM© 2011 STARMARK
  • 33. In-Ad PurchasesSTARMARK.COM© 2011 STARMARK
  • 34. ReportingSTARMARK.COM© 2011 STARMARK
  • 35. AnalyticsSTARMARK.COM© 2011 STARMARK
  • 36. AnalyticsSTARMARK.COM© 2011 STARMARK
  • 37. AnalyticsSTARMARK.COM© 2011 STARMARK
  • 38. Analytics Page Views Page ZoomsSTARMARK.COM© 2011 STARMARK
  • 39. Thank You Get our weekly eTips: etips.Starmark.com Brett Circe Dale Baron @bcirce @admanftl Text “ETIP” to 24-7-365 to get our weekly eTip via SMSSTARMARK.COM© 2011 STARMARK