Facebook News Feed and Ad Targeting
 

Facebook News Feed and Ad Targeting

on

  • 491 views

On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is ...

On March 7, Facebook announced it was overhauling the news feed as we know it with enhancements to visuals, additional control over multiple feeds, and mobile integration so the Facebook experience is seamless across ALL devices. Join the Starmark team on to find out how these changes are going to affect you and your business.

Statistics

Views

Total Views
491
Views on SlideShare
491
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Facebook News Feed and Ad Targeting Facebook News Feed and Ad Targeting Presentation Transcript

  • FACEBOOK NEWS FEED AND AD TARGETINGStarmarkBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics © COPYRIGHT • ALL RIGHTS RESERVED
  • Starmark Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Recognized Top South Florida CEO Includes: Fort Lauderdale (Headquarters) San Juan, PR Orlando, FL Peggy NordeenSTARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED CEO
  • eTips.Starmark.com Weekly eTip Newsletters • Distributed via email, Facebook, Twitter and SMS • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily!STARMARK.COM © COPYRIGHT • ALL RIGHTS RESERVED
  • Understanding  the  new  Facebook  Newsfeed  and  Ad  Targe7ng  Op7ons
  • Facebook Enhancements Highlights Rich Stories
  • Rich Stories HighlightsImages:• Significantly larger display of images...
  • Rich Stories HighlightsImages:• Cover images will be included in Page Posts; no more 20% rule.
  • Rich Stories HighlightsVideos:• Significantly larger display of videos too...
  • Rich Stories HighlightsEvents:• Events will get more prominence too...
  • Rich Stories HighlightsApps:• Other apps (like Instagram and Pinterest) will be more prominent
  • Rich Stories HighlightsBrand Posts:• When businesses buy feed ads that feature a photo, those photos will be bigger.
  • Rich Stories HighlightsAds:“We’re taking all the content you see in thefeed and making it more immersive. So thatgoes across the board for everything,including ads” - Julie Zhuo, Facebook’s head of product design
  • Facebook Enhancements Highlights Mobile
  • Mobile HighlightsMobile:• Completely unified experience
  • Facebook Enhancements Highlights News Feeds
  • News Feeds HighlightsFeeds:• You now have a choice of feeds
  • News Feeds HighlightsFeeds:• You now have a choice of feeds
  • News Feeds HighlightsFeeds:• You now have a choice of feeds
  • News Feeds HighlightsFeeds:• How this effects Brand Pages
  • News Feeds HighlightsFeeds:• This could be a win: • Users will see all posts • Users can filter their feed to only your brand• However • Users may not use News or Following feeds...
  • Facebook Enhancements Highlights
  • Facebook Exchange Highlights Facebook Exchange: • Facebook’s version of retargeting... They leave without taking action...User Visits your site They can now see your ad on Facebook!
  • A Smarter Facebook Ad HighlightsAd Funnel:• A better way to advertise
  • Facebook ExchangeResults: Highlights• Only 12.8% of US marketers have used the opportunity, but more than 60% have bought some form of Facebook advertising.• The performance of FBX vs. Retargeted Display ads are almost at par with each other in less than 6 months.• eMarketer predicts Real Time Bidding (RTB) will account for a quarter of the display market in 2015. FBX will be the source of that growth.
  • Facebook Custom Audiences HighlightsCustom Retargeting - on Facebook:• Targeting based on phone number 954-555-1212 Phone Match Found On Facebook, they see your ad!
  • Facebook Custom Audiences HighlightsCustom Retargeting - on Facebook:• Targeting based on email address john@smith.com Email Match Found On Facebook, they see your ad!
  • Facebook Custom Audiences HighlightsCustom Retargeting - on Facebook:• Targeting based on Facebook ID X39HAU45173 FBID Match Found On Facebook, they see your ad!
  • Additional Engagement Highlights
  • Additional Engagement Highlights
  • Summary HighlightsRich Stories:• Get Visual!Feed:• Time will tell...Mobile:• Mobile like gatesAdvertising on Facebook:• Retargeting now available on Facebook Exchange• Collect marketing data for Custom Audiences on Facebook
  • Understanding  the  new  Facebook  Newsfeed  and  Ad  Targe7ng  Op7ons
  • Stay Engaged! www.Starmark.com Register for Weekly eTips & Monthly Webinars Text “ETIP” to 55155 to get our weekly eTip via SMS @StarmarkIntl© COPYRIGHT 2013 STARMARK