Executive Tweeting For Success
 

Executive Tweeting For Success

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How do successful executives harness the power of Twitter to engage and flex their industry muscle? Join us for our next webinar where you will learn about benefits of tweeting, how to craft the ...

How do successful executives harness the power of Twitter to engage and flex their industry muscle? Join us for our next webinar where you will learn about benefits of tweeting, how to craft the perfect executive tweet, who the key influencers are in the twittersphere, and how to become a STAR tweeter!

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Executive Tweeting For Success Executive Tweeting For Success Presentation Transcript

  • Executive TweetingStarmark for SuccessBrandingAdvertisingInteractivePRDirectMobileSocialAnalytics © COPYRIGHT • ALL RIGHTS RESERVED
  • Starmark Our Backbone: Company Founded on Integrated Marketing Interactive, Social & Public Relations Return On Investment Focused Top-10 Diversity Owned Company in Florida Nationwide Recruitment Recognized Top South Florida CEO Includes: Peggy Nordeen Fort Lauderdale (Headquarters) CEO San Juan, PR Orlando, FL STARMARK.COM© COPYRIGHT 2012 STARMARK
  • eTips.Starmark.com Weekly eTip Newsletters • Distributed via email, Facebook, Twitter and SMS • Based on Cutting Edge Current Trends • Co-Authored In-house By Experts Within Discipline • Nationally Syndicated Content; Two Printed Books Monthly Actionable Webinars • Deeper Dive on Popular eTip Topics • Expert walkthru with Q&A Starmark Social Playbook • Strategic Social Marketing Plan • Proactive Approach to Managing your Social Marketing • Updated daily! STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet Vision2 Activities3 Experiences4 STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet Communicating your point of view on industry/business topics STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet Attracting like-minded employees, associates, potential customers STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet Adding global reach to your business STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet Learning what other executives have to say about important topics STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Why Executives Should Tweet Social media makes sense for your company brand, and your personal brand As an executive, you are expected to: • build relationships • deliver insights • share your point of view • motivate your employees • guide your customers, prospective customers, and shareholders to follow you... ...literally and figuratively eTip #66 “Personal Brand” STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How to Get Started STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How To Get Started Go to Twitter.com to create your account STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How To Get Started Be sure to include all the information in your profile STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Who Should Executives Follow? STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Who Should Executives Follow? Start with your address book! STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Who Should Executives Follow? The real question: Who do you want to have follow you? • News media you read (or want to have cover you and your company) • Clients & Potential Customers • Peers you admire • Board Members You should follow everyone whom you want to follow you first (follows are polite & reciprocal) STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What should you say (Tweet)? STARMARK.COM© COPYRIGHT 2012 STARMARK
  • The Magic Number 140 STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What should you say (Tweet)? It only take a couple tweets a day to stay in the game: • Association & Board Meetings • When you are speaking/attending conferences • Welcoming people/business/groups to town • Community/Charity/Other Organization Events • Company News/New Programs STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What to Tweet STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What to Tweet First some Twitter lexicon: • “Re-Tweet” (RT) Tweets that you think are interesting • “Reply” (@) to users if they mention you or RT you RT @ STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What to Tweet Always try to mention the business/organization Twitter handle: • I am @Starmarkintl for a meeting • Speaking @DMA_USA conference today • At a fundraiser for @BGCofBroward • Read a great article by @SunSentinel today STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What to Tweet If you are with someone, mention the person you are with: • Learning executive tweeting with @bcirce • On a webinar with @peggyne • Saw @FLGovScott speak today at a small business conference • Having lunch with @justicemitchell STARMARK.COM© COPYRIGHT 2012 STARMARK
  • What to Tweet “Tagging” your tweets on a subject or topic: • Learning executive tweeting with @bcirce #twitter • On a #webinar with @peggyne • Saw @FLGovScott speak today at a #SmallBusiness conference • Having #lunch with @justicemitchell STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How to Manage STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How to Manage Setup “Lists” You Want to Monitor: STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How to Manage Add users to those lists: STARMARK.COM© COPYRIGHT 2012 STARMARK
  • How to Manage Manage those lists with tools! • Great Desktop and Mobile Client • Automatically makes a column for all your “Lists” STARMARK.COM© COPYRIGHT 2012 STARMARK
  • 25 Tweets to get you started! STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Association & Board Meetings • Planning greatness at @____________ board meeting! • Attending #Board meeting for @___________ #__________ • Honored to be on the @__________ Board. #_______ #Cause • Please follow @____________ association to get the latest news about #___________ • At a @___________ board meeting with @__________ @___________ and @_________ #________ STARMARK.COM© COPYRIGHT 2012 STARMARK
  • When you are speaking/attending conferences • Attending #__________. Hope to see you at our booth #### • Speaking @_________ conference today about #__________. #DMA2012 • I’ll be @___________ today speaking about #____________. Stop by booth #### to chat! • Speaking @__________ with @___________ and @____________. Great company to be in! #___________ • Heard a fascinating speech about #___________ at the @___________ conference today. #DMA2012 STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Welcoming people/business/groups to town • Welcome @__________ @________ and @____________ to our #leadership group • Everyone please welcome @__________ to #FortLauderdale • @___________ is moving their headquarters to town #business • #FF to @____________, she is joining our #___________ team • Went to a @___________ store today for the first time, impressed #____________ STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Community/Charity/Other Organization Events • Please join me in supporting @___________. It’s a worthy #cause #__________ • Attending #fundraiser for @_________ tonight, please spread the word • Building #community @____________ event. Ask me how • What do you think of @____________? #charity #support • Here is something I have been spending a lot of quality time on (link) STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Company News/New Programs • Happy to announce #_________ today, read more about it (link) • Launching #_________ today. Read all about it (link) #__________ #__________ • Proud of our latest efforts, read all about it (link) #___________ • Thanks for the RT @__________ @__________ and @___________ #__________ • #FF Good reads: @___________ @__________ @____________ eTip #4 Blog Post “Click Here” “ROI & HashTags” STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Thank You. Brett Circe Chief Interactive Officer Follow Me: @bcirce STARMARK.COM© COPYRIGHT 2012 STARMARK
  • Stay Engaged! See us on Facebook of your free “ASK A STARMARKER” tool! Register for eTips & Free Webinars at eTips.starmark.com Text “ETIP” to 24-7-365 to get our weekly eTip via SMS See http://slidesha.re/starmarkpres for more education!© COPYRIGHT 2012 STARMARK