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Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign
 

Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign

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As part of Rough Draft Design Conference in Sligo, Denise presented a short talk on the success of the Sligo - Who Knew? Social Media Campaign.

As part of Rough Draft Design Conference in Sligo, Denise presented a short talk on the success of the Sligo - Who Knew? Social Media Campaign.

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    Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign Our Comunity, Creativity & Crowdsourcing the #SligoWhoKnew Campaign Presentation Transcript

    • Hello. I work online. @ladydotty I do online marketing. I freelance; I work with numerous businesses and organisations in Sligo and Dublin. Most notably Team Sligo / Sligo Tourism. Illustration by Dan Leydon @DanLeydon www.etsy.com/ie/shop/Footynews
    • #SligoWhoKnew
    • Starling Digital Media Direction Digital Marketing Consultant specialising in Tourism, Culture & Creative Industries Who We (that’s me) Work With: Team Sligo/Sligo Tourism UCD Imagine Science Film Festival Bram Stoker Festival, Dublin Blue Raincoat Theatre Company Kate’s Kitchen The Trailblazery Collective Film Makers, Music Makers & Artists Sligo Enterprise Board Mentoring Clients
    • Mullaghmore Head, Winter 2011/2012 Big Waves Captured by local film-makers Shared across the world with hundreds of thousands of views But: No local platform was highlighting all this amazing creativity on the waves and on film Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews @DanLeydon
    • Team Sligo Current Strategy: Tourism A Voluntary Group of Advertising & Marketing Professionals from Sligo, as well as local business people agencies and organisations Illustration by Noelle Healy www.noellehealy.ie @TwoodlePip
    • We asked a question: Sligo - Who Knew? “By attaching this gently humourous, contemporary expression (which comes from the New York Jewish comedy vernacular) to the idea of adventures round Sligo, we imbue a trip in and around as something surprising, adventurous and fresh. And the fact that it can be attached to such a range of holiday offerings demonstrates just how rich the Sligo landscape is. It takes in the whole gamut: physical beauty, food, sports, activities, entertainment and culture, etc”. Concept by Johnny Ferguson Copywriter, screenwriter & Sligo enthusiast
    • Social Media Activist Group Social Media Clinics Social Media Amplified by a PR Campaign Key Influencers
    • Interlinked with a major media campaign on TV, Radio & Print
    • Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews @DanLeydon
    • #SligoWhoKnew On Twitter
    • Follow the campaign at whoknew.sligotourism.ie or follow us @SligoTourism Facebook.com/SligoTourism www.sligotourism.ie
    • Caves of Keash
    • Fringe Events of Support
    • #SligoWhoKnew Results! Over 9000 Tweets using hashtag #SligoWhoKnew Nearly 2500 Instagram pics using hashtag #SligoWhoKnew Irish Internet Award for Digital Marketing Brilliance Sept. 2013 Over 1000 Facebook posts using #SligoWhoKnew
    • #SligoWhoKnew on Instagram Harnessed the power of the local active social media community in Sligo
    • Turning locals into digital champions for the County
    • The best comment about it yet: @TommyW “It’s become a badge of pride for Sligo teens #SligoWhoKnew”
    • Illustration by Dan Leydon www.etsy.com/ie/shop/Footynews @DanLeydon
    • @LadyDotty denise@starling.ie www.starling.ie Facebook.com/StarlingDigital