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1. Starhome Portfolio ®
The Driving Force Behind Roaming Profitability

2. 3
Starhome® Roaming Portfolio
Starhome has developed a comprehensive competitive edge in the constantly changing
range of products and services that work in mobile market.
synergy to target market opportunities and Starhome’s portfolio serves each major aspect of
strengthen the mobile network operator’s roaming – retail, wholesale and network operations.
PRODUCTS
Our product portfolio has been uniquely
tailored to provide mobile network operators
with the tools to maximize each level of
business revenue.
Retail – Seamless solutions to stimulate and
increase roaming traffic and usability. These
intuitive and cost-effective retail solutions
provide mobile operators with endless revenue
opportunities.
Wholesale – Powerful solutions enable wholesale
teams to meet their wholesale targets and IOT
discount agreements, and strengthen their
position when negotiating global roaming
agreements.
Network Operations – Mission-critical
About Starhome solutions to optimize network efficiency and
reduce cost of ownership, while maximizing
Seefeldstrasse 25 Starhome is a global leader in providing revenue potential.
innovative, market-driven roaming solutions.
8008 Zurich, Switzerland Since its establishment in 1999 the company has
T. +41-44-380-6777 grown and matured into an industry-recognized
authority on roaming. By leveraging its SERVICES
F. +41-43-222-6768 accumulated roaming knowledge to pin-point
market needs, Starhome is able to provide OMNYX is a real-time integrative roaming
operators with lucrative management tools, management and innovation system that
making it the driving force behind presents the roaming manager with essential
roaming profitability. roaming traffic information. OMNYX effectively
Starhome has a worldwide customer base of analyzes collected information and, using its
over 200 operators in 130+ countries, including unique analytical and decision making tools,
major tier 1 and tier 2 mobile network operators. empowers the roaming manager with important
Currently, over 50% of all international daily data to meet today’s challenges.
roaming traffic is being delivered by operators OMNYX is built on a roaming desktop, a new
to their subscribers utilizing Starhome conceptual work environment that features
technology. With over 20 patent-protected a wide range of user-friendly web objects to
solutions in our portfolio and a 95% customer provide the roaming manager with an extensive
renewal rate, Starhome’s “innovation in range of valuable data and critical calculations.
motion” approach, together with cost-effective, Combined, these tools enable a real time view
revenue-generating solutions, has made us the of the roaming status, as well as tracking,
roaming partner of choice for mobile operators. forecasting and simulation.

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RETAIL PRODUCTS WHOLESALE PRODUCTS
Seamless solutions to stimulate and increase ▪ Home Short Code™ solution – allows roamers Powerful solutions to meet wholesale targets reducing the amount of signaling messages
roaming traffic and usability. to seamlessly access their home VAS using their and IOT discount agreements. sent via the signaling provider to the HPMN.
familiar short codes, thus increasing revenue
▪ Sparx™ solution – a real time roaming ▪ Next Generation Intelligent Preferred ▪ Intelligent Border Roaming™ solution –
potential from both inbound and outbound
marketing and relations management tool Network® (NG IPN) solution – get optimum keeps subscribers registered to the home
roaming. Using Starhome’s global database,
that generates dynamic and focused follow-up steering results and meet wholesale network when traveling near international
the solution is able to support all types of short
marketing campaigns based on information discount agreements using an automated and national borders, preventing accidental
code-to-long-number translation methods, while
gathered from the roamer’s profile. Sparx revenue-based steering of roaming tool. NG roaming. Intelligent Border Roaming combines
its propriety global network enables unique CLI
increases operators’ revenues and significantly IPN can be used in combination with SS7 control over roamers’ registration attempts
delivery for personal VAS access like at home.
improves the user’s roaming experience. and OTA based steering and automatically with interrogation of HPMN elements.
▪ Proamotion SMS™ solution – promotes performs the key task of continuously
▪ Roaming Control™ solution – provides ▪ Roaming Shield™ solution – allows mobile
operators’ offerings to outbound and monitoring and tuning the SoR system to
mobile operators with the ability to control operators to detect and block illegal anti-SoR
inbound roamers via spam-free, focused, detect the smallest deviation in the roamer’s
and manage their roamers’ voice, SMS and activities against their outbound roamers by
revenue-generating messages. The solution behavior pattern.
data usage. By monitoring traffic on a real-time the visited network. With focused alarms and
enables mobile operators to differentiate
basis, operators can bar/redirect service, and ▪ Gateway Location Register solution – comprehensive reports, Roaming Shield is an
themselves in a highly competitive market.
define limitations, packages and communities. provides a standard 3GPP optimization important addition to the mobile operator’s
The product supports EU regulations. ▪ Mobile2IP™ solution – enables seamless mobile system to increase inbound roaming revenues steering strategy.
communication on any IP device by providing and lower international signaling costs by
▪ CAMEL Anywhere™ solution – offers
GSM-to-IP and IP-to-GSM mobile services.
prepaid and postpaid subscribers seamless
Mobile2IP allows users of different devices to
roaming services anywhere, in any network,
route incoming calls to their IP Soft Phone, GSM
independent of CAMEL technology.
Starhome’s CAMEL Anywhere does not require
phone, or both. For example, users in a “hotspot” WHOLESALE SERVICES
can choose to receive calls on either their laptop OMNYX ™ Suite
any expensive CAMEL upgrades or complex
or mobile device (via their mobile number).
roaming implementation.
Provides several sets of tools and information
▪ Local Roaming Data™ solution – enables
▪ Intelligent Call Assistant® (ICA) solution – to support and optimize the operator’s B2B
operators to offer lower–priced local roaming
analyzes dialing mistakes and corrects roaming relations:
data packages for inbound roamers, encouraging
misdialed calls via a global numbering plan,
subscriber loyalty. Reduces operators’ IPX/GRX ▪ Roaming Desktop™ tool – provides daily
patented application logic, and continuous
traffic and costs. views and information in real time related to
post-dialing analysis. ICA’s extensive reach
the wholesale business including: roaming
covers all roaming segments, including ▪ Local Roaming Number™ solution – provides
revenue (planned and optimized), estimated
outbound, inbound, prepaid and postpaid, a virtual local number for inbound roamers on
market share, and various related roaming
as well as all CAMEL services, and provides their home SIM card, without the need for an
partner information, such as call duration,
a seamless roaming experience while additional SIM or handset. Implementation can be
data traffic, etc.
maximizing operators’ top-line revenues. home-based, or based on local prepaid charging.
▪ Budget Planner™ tool – provides the
operator with a defined budget per each
roaming partner, as well as roaming budget
RETAIL SERVICES predictions based on previous revenue
OMNYX ™ Suite information and algorithms.
Provides numerous tools and information to ▪ Segmentation™ tool – on-the-fly ▪ IOT Discount Optimizer™ tool – supports
support and maximize subscribers’ roaming usage. segmentation allows operators to tailor their the operator in the IOT negotiation process,
roaming campaigns and track in real time the based on the selected country or region.
▪ Roaming Desktop™ tool – provides real-time
effect and impact of new campaigns. ▪ New Business Discovery™ tool – based on
daily information and views to give operators
a complete picture of their retail business, ▪ Campaign Recommendation™ tool – based on network traffic and billing records, the New
including group clusters such as: comparisons the Segmentation Tool, OMNYX recommends Business Discovery tool provides operators
of customer usage and marketing segments, new bundles and campaigns, supported by with various recommendations for new
marketing campaign tracking and analysis, etc. marketing feeds from various sources. businesses or services.

4. 7
NETWORK OPERATIONS PRODUCTS
Managed Services
Mission-critical solutions to optimize network By completing the final leg of the call, the
Starhome’s managed services offer the mobile
efficiency and reduce cost of ownership. home network can collect the resulting
operator a comprehensive range of support
interconnection fees.
▪ Optimal Voicemail Deposit™ solution – services, including: monitoring, maintenance,
eliminates international tromboning and ▪ Roaming Call Optimizer™ solution - provisioning, hosting, billing, reporting and
increases the number of completed calls allows the HPMN to determine how outbound customer service.
and voicemail retrievals. The solution can roamers’ calls are routed to their destination, By providing a completely managed environment
be configured to handle voicemail only, or thus optimizing call costs and increasing and comprehensive support, our managed
any type of forwarding according to the profitability. The solution also ensures CLI service offering goes above and beyond
operator’s requirements. delivery and better control and visibility delivering a basic service to our customers.
▪ Leakage Identifier™ solution – identifies of QoS. Starhome’s managed services also reduce costs
leakage of inbound roamers to a competing ▪ Roaming QoS™ solution – lets operators and increase revenue by continually monitoring
network and provides operators with alerts to secure inbound and outbound roaming the mobile operator’s mission-critical services
identify GSM radio coverage holes as well as revenues and improve roamers’ satisfaction. and providing real-time responses to avoid
HPMN steering actions. It also provides useful Includes active and passive means to meet down-time and loss of subscribers.
information about roamers’ location changes GSMA GRQ initiatives utilizing end-to-end Starhome’s managed services comprise two
and cell ID resolution. teams of professionals who collectively ensure
testing with extensive coverage, KPI
that operators get the most out of Starhome
▪ NG Service Broker™ solution – allows definitions to monitor and troubleshoot QoS
solutions and services: the Global Services
seamless orchestration of any existing or in near real time, and analysis of potential
Operations Center and the Roaming Data Group.
future IN/CAP/SIP/IMS services. It also revenue leakage.
overcomes the limitation of IN networks and ▪ Embedded Mobile Manager™ solution –
enhances IN capabilities to enable multiple enables expansion into the growing field of
trigger support for a single IN service event, M2M devices. The solution takes control of
such as a call, an SMS and a data session. M2M device activities, allowing operators
▪ Home Rerouting™ solution – enables to detect roaming devices in the network,
HPMNs to capitalize on a new revenue optimize network performance and reduce
opportunity without affecting the roamer operational costs. It also adds a reinforcing
or the VPMN. The service identifies calls layer by monitoring EM network resource
from roamers to their home country and usage in real time and providing backup when
routes them back through the home network. the HLR is not available.
NETWORK OPERATIONS SERVICES
OMNYX ™ Suite
Provides several tools and information to ▪ QoS Views™ tool – monitors, detects and
monitor, predict and discover roaming problems alerts operators about possible QoS problems
in a multidimensional network environment. that could potentially affect roaming revenues
and the user experience. Special widgets give
▪ Roaming Desktop™ tool – provides daily
the operator the information needed to meet
information and network KPIs in real time,
QoS KPIs; such as ASR measurements, call
giving operators a complete representation of
duration, data sessions, etc.
their network. By linking the roaming network
and QoS issues to roaming revenues, OMNYX ▪ Revenue Assurance™ tool – real-time
highlights areas where there are specific information lets operators support and
revenue problems. monitor revenue assurance to control any
potential problems that might affect revenues.

5. 9
Global Services Operations
Center (GSOC)
The heart of Starhome’s managed service
environment is the Global Services Operations
Center (GSOC). Two centers provide 24/7
worldwide service provisioning, monitoring
and maintenance, and centralized network
management.
Unique to the roaming industry, Starhome’s
GSOC enables operators to outsource the
monitoring of their roaming environment.
Monitoring Services
Starhome offers four levels of monitoring
comprising the following:
Level 1 –
SNMP and Network Monitoring
Provides both visual and graphic display alarms
using the industry standard HP OpenView.
Level 2 –
CDR-O-Meter
Allows the GSOC to monitor each of Starhome’s
services (ICA, GLR, IPN, SMS services and
others) by performing an analysis of the CDRs
and counters gathered from different systems
and services.
Level 3 –
Daily QoS Reports
QoS reports analyze the traffic and activity of
the different VHE, ICA and SMS services. A daily
overview of the service level allows detection of
trends and malfunctions that do not appear in the
CDR-O-Meter and HPOV.
Level 4 –
Periodic QoS Reports
Periodic QoS reports are designed to identify
unusual behavior not previously detected by
lower level monitoring, and are reviewed on a
weekly basis by Starhome’s QoS and Revenue
Assurance analysts.

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Provisioning Analysis and Action
The Roaming Data Group
Starhome’s end-to-end provisioning includes Starhome’s dialing solutions are widely used
analysis and fine tuning for Starhome solutions, by mobile operators worldwide. However, since
relieving the operator of the responsibility for each operator has its own network properties
service maintenance. and configuration, deployment requires some
Provisioning includes installation and adaptation between the network and the
configuration of Starhome services plus a range Starhome solutions.
of online activities and global analysis of service The Roaming Data Group focuses on service
The Roaming Data Group (RDG) is an behavior. Online provisioning activities include availability to ensure that Starhome solutions
integral part of the managed service mode SMS messaging management for inbound and deliver the highest level of performance. The
and offers the following unique services: outbound communities and for roaming tariff service ensures that all incoming transactions
▪ Roaming Information Update information. Analysis and fine tuning cover for voice messages (IAM, IDP, MAP and Update
Solution (data implementation) missing short codes, missing call completion Location) are identified, maximizing the rate of
rules, failure rates and, most importantly, completed calls through the network.
▪ Provisioning analysis and balance of service behavior vs. Analysis and Action also provides post-launch
▪ Analysis and Action subscriber experience. support by checking live traffic to ensure
maximum service utilization. Potential problems
are identified quickly, ensuring customer
Roaming Information Update satisfaction and, of course, operator revenue.
To achieve ultimate performance of
Starhome solutions, such as: IPN,
GLR, OVMD, Sparx, etc., it is essential
for operators to keep their database
current with key roaming information.
This outsourced service provides the
information operators need to run their
Starhome services in standalone mode,
including: IMSI, MSC, NDC, new operators,
and more.
NOTE: Starhome’s core technologies are either patented or patent-pending. Starhome, its logo and service names are registered trademarks, or
trademarks, of Starhome GmbH. All other marks are the property of their respective holders. © Copyright 2002-2011 Starhome. All rights reserved.
This document contains proprietary and/or confidential information belonging to Starhome and is intended for general information purposes. The
information disclosed in this document is disclosed on an “as is” basis, and may be modified by Starhome at any time without notice. Starhome shall
not be liable for the accuracy or completeness thereof.

7. The Driving Force Behind Roaming Profitability
130 Countries . 200+ Customers . 95% Renewal Rate . 30+ Solutions . 20 Registered Patents
- Global Services Operations Center