Starhome Portfolio ®The Driving Force Behind Roaming Profitability
3 Starhome® Roaming Portfolio Starhome has developed a comprehensive competitive edge in the constantly changing range of products and services that work in mobile market. synergy to target market opportunities and Starhome’s portfolio serves each major aspect of strengthen the mobile network operator’s roaming – retail, wholesale and network operations. PRODUCTS Our product portfolio has been uniquely tailored to provide mobile network operators with the tools to maximize each level of business revenue. Retail – Seamless solutions to stimulate and increase roaming traffic and usability. These intuitive and cost-effective retail solutions provide mobile operators with endless revenue opportunities. Wholesale – Powerful solutions enable wholesale teams to meet their wholesale targets and IOT discount agreements, and strengthen their position when negotiating global roaming agreements. Network Operations – Mission-critical About Starhome solutions to optimize network efficiency and reduce cost of ownership, while maximizingSeefeldstrasse 25 Starhome is a global leader in providing revenue potential. innovative, market-driven roaming solutions.8008 Zurich, Switzerland Since its establishment in 1999 the company hasT. +41-44-380-6777 grown and matured into an industry-recognized authority on roaming. By leveraging its SERVICESF. +41-43-222-6768 accumulated roaming knowledge to pin-point market needs, Starhome is able to provide OMNYX is a real-time integrative roaming operators with lucrative management tools, management and innovation system that making it the driving force behind presents the roaming manager with essential roaming profitability. roaming traffic information. OMNYX effectively Starhome has a worldwide customer base of analyzes collected information and, using its over 200 operators in 130+ countries, including unique analytical and decision making tools, major tier 1 and tier 2 mobile network operators. empowers the roaming manager with important Currently, over 50% of all international daily data to meet today’s challenges. roaming traffic is being delivered by operators OMNYX is built on a roaming desktop, a new to their subscribers utilizing Starhome conceptual work environment that features technology. With over 20 patent-protected a wide range of user-friendly web objects to solutions in our portfolio and a 95% customer provide the roaming manager with an extensive renewal rate, Starhome’s “innovation in range of valuable data and critical calculations. motion” approach, together with cost-effective, Combined, these tools enable a real time view revenue-generating solutions, has made us the of the roaming status, as well as tracking, roaming partner of choice for mobile operators. forecasting and simulation.
5RETAIL PRODUCTS WHOLESALE PRODUCTSSeamless solutions to stimulate and increase ▪ Home Short Code™ solution – allows roamers Powerful solutions to meet wholesale targets reducing the amount of signaling messagesroaming traffic and usability. to seamlessly access their home VAS using their and IOT discount agreements. sent via the signaling provider to the HPMN. familiar short codes, thus increasing revenue ▪ Sparx™ solution – a real time roaming ▪ Next Generation Intelligent Preferred ▪ Intelligent Border Roaming™ solution – potential from both inbound and outbound marketing and relations management tool Network® (NG IPN) solution – get optimum keeps subscribers registered to the home roaming. Using Starhome’s global database, that generates dynamic and focused follow-up steering results and meet wholesale network when traveling near international the solution is able to support all types of short marketing campaigns based on information discount agreements using an automated and national borders, preventing accidental code-to-long-number translation methods, while gathered from the roamer’s profile. Sparx revenue-based steering of roaming tool. NG roaming. Intelligent Border Roaming combines its propriety global network enables unique CLI increases operators’ revenues and significantly IPN can be used in combination with SS7 control over roamers’ registration attempts delivery for personal VAS access like at home. improves the user’s roaming experience. and OTA based steering and automatically with interrogation of HPMN elements. ▪ Proamotion SMS™ solution – promotes performs the key task of continuously ▪ Roaming Control™ solution – provides ▪ Roaming Shield™ solution – allows mobile operators’ offerings to outbound and monitoring and tuning the SoR system to mobile operators with the ability to control operators to detect and block illegal anti-SoR inbound roamers via spam-free, focused, detect the smallest deviation in the roamer’s and manage their roamers’ voice, SMS and activities against their outbound roamers by revenue-generating messages. The solution behavior pattern. data usage. By monitoring traffic on a real-time the visited network. With focused alarms and enables mobile operators to differentiate basis, operators can bar/redirect service, and ▪ Gateway Location Register solution – comprehensive reports, Roaming Shield is an themselves in a highly competitive market. define limitations, packages and communities. provides a standard 3GPP optimization important addition to the mobile operator’s The product supports EU regulations. ▪ Mobile2IP™ solution – enables seamless mobile system to increase inbound roaming revenues steering strategy. communication on any IP device by providing and lower international signaling costs by ▪ CAMEL Anywhere™ solution – offers GSM-to-IP and IP-to-GSM mobile services. prepaid and postpaid subscribers seamless Mobile2IP allows users of different devices to roaming services anywhere, in any network, route incoming calls to their IP Soft Phone, GSM independent of CAMEL technology. Starhome’s CAMEL Anywhere does not require phone, or both. For example, users in a “hotspot” WHOLESALE SERVICES can choose to receive calls on either their laptop OMNYX ™ Suite any expensive CAMEL upgrades or complex or mobile device (via their mobile number). roaming implementation. Provides several sets of tools and information ▪ Local Roaming Data™ solution – enables ▪ Intelligent Call Assistant® (ICA) solution – to support and optimize the operator’s B2B operators to offer lower–priced local roaming analyzes dialing mistakes and corrects roaming relations: data packages for inbound roamers, encouraging misdialed calls via a global numbering plan, subscriber loyalty. Reduces operators’ IPX/GRX ▪ Roaming Desktop™ tool – provides daily patented application logic, and continuous traffic and costs. views and information in real time related to post-dialing analysis. ICA’s extensive reach the wholesale business including: roaming covers all roaming segments, including ▪ Local Roaming Number™ solution – provides revenue (planned and optimized), estimated outbound, inbound, prepaid and postpaid, a virtual local number for inbound roamers on market share, and various related roaming as well as all CAMEL services, and provides their home SIM card, without the need for an partner information, such as call duration, a seamless roaming experience while additional SIM or handset. Implementation can be data traffic, etc. maximizing operators’ top-line revenues. home-based, or based on local prepaid charging. ▪ Budget Planner™ tool – provides the operator with a defined budget per each roaming partner, as well as roaming budgetRETAIL SERVICES predictions based on previous revenueOMNYX ™ Suite information and algorithms.Provides numerous tools and information to ▪ Segmentation™ tool – on-the-fly ▪ IOT Discount Optimizer™ tool – supportssupport and maximize subscribers’ roaming usage. segmentation allows operators to tailor their the operator in the IOT negotiation process, roaming campaigns and track in real time the based on the selected country or region. ▪ Roaming Desktop™ tool – provides real-time effect and impact of new campaigns. ▪ New Business Discovery™ tool – based on daily information and views to give operators a complete picture of their retail business, ▪ Campaign Recommendation™ tool – based on network traffic and billing records, the New including group clusters such as: comparisons the Segmentation Tool, OMNYX recommends Business Discovery tool provides operators of customer usage and marketing segments, new bundles and campaigns, supported by with various recommendations for new marketing campaign tracking and analysis, etc. marketing feeds from various sources. businesses or services.
7NETWORK OPERATIONS PRODUCTS Managed ServicesMission-critical solutions to optimize network By completing the final leg of the call, the Starhome’s managed services offer the mobileefficiency and reduce cost of ownership. home network can collect the resulting operator a comprehensive range of support interconnection fees. ▪ Optimal Voicemail Deposit™ solution – services, including: monitoring, maintenance, eliminates international tromboning and ▪ Roaming Call Optimizer™ solution - provisioning, hosting, billing, reporting and increases the number of completed calls allows the HPMN to determine how outbound customer service. and voicemail retrievals. The solution can roamers’ calls are routed to their destination, By providing a completely managed environment be configured to handle voicemail only, or thus optimizing call costs and increasing and comprehensive support, our managed any type of forwarding according to the profitability. The solution also ensures CLI service offering goes above and beyond operator’s requirements. delivery and better control and visibility delivering a basic service to our customers. ▪ Leakage Identifier™ solution – identifies of QoS. Starhome’s managed services also reduce costs leakage of inbound roamers to a competing ▪ Roaming QoS™ solution – lets operators and increase revenue by continually monitoring network and provides operators with alerts to secure inbound and outbound roaming the mobile operator’s mission-critical services identify GSM radio coverage holes as well as revenues and improve roamers’ satisfaction. and providing real-time responses to avoid HPMN steering actions. It also provides useful Includes active and passive means to meet down-time and loss of subscribers. information about roamers’ location changes GSMA GRQ initiatives utilizing end-to-end Starhome’s managed services comprise two and cell ID resolution. teams of professionals who collectively ensure testing with extensive coverage, KPI that operators get the most out of Starhome ▪ NG Service Broker™ solution – allows definitions to monitor and troubleshoot QoS solutions and services: the Global Services seamless orchestration of any existing or in near real time, and analysis of potential Operations Center and the Roaming Data Group. future IN/CAP/SIP/IMS services. It also revenue leakage. overcomes the limitation of IN networks and ▪ Embedded Mobile Manager™ solution – enhances IN capabilities to enable multiple enables expansion into the growing field of trigger support for a single IN service event, M2M devices. The solution takes control of such as a call, an SMS and a data session. M2M device activities, allowing operators ▪ Home Rerouting™ solution – enables to detect roaming devices in the network, HPMNs to capitalize on a new revenue optimize network performance and reduce opportunity without affecting the roamer operational costs. It also adds a reinforcing or the VPMN. The service identifies calls layer by monitoring EM network resource from roamers to their home country and usage in real time and providing backup when routes them back through the home network. the HLR is not available.NETWORK OPERATIONS SERVICESOMNYX ™ SuiteProvides several tools and information to ▪ QoS Views™ tool – monitors, detects andmonitor, predict and discover roaming problems alerts operators about possible QoS problemsin a multidimensional network environment. that could potentially affect roaming revenues and the user experience. Special widgets give ▪ Roaming Desktop™ tool – provides daily the operator the information needed to meet information and network KPIs in real time, QoS KPIs; such as ASR measurements, call giving operators a complete representation of duration, data sessions, etc. their network. By linking the roaming network and QoS issues to roaming revenues, OMNYX ▪ Revenue Assurance™ tool – real-time highlights areas where there are specific information lets operators support and revenue problems. monitor revenue assurance to control any potential problems that might affect revenues.
9Global Services OperationsCenter (GSOC)The heart of Starhome’s managed serviceenvironment is the Global Services OperationsCenter (GSOC). Two centers provide 24/7worldwide service provisioning, monitoringand maintenance, and centralized networkmanagement.Unique to the roaming industry, Starhome’sGSOC enables operators to outsource themonitoring of their roaming environment.Monitoring ServicesStarhome offers four levels of monitoringcomprising the following:Level 1 –SNMP and Network MonitoringProvides both visual and graphic display alarmsusing the industry standard HP OpenView.Level 2 –CDR-O-MeterAllows the GSOC to monitor each of Starhome’sservices (ICA, GLR, IPN, SMS services andothers) by performing an analysis of the CDRsand counters gathered from different systemsand services.Level 3 –Daily QoS ReportsQoS reports analyze the traffic and activity ofthe different VHE, ICA and SMS services. A dailyoverview of the service level allows detection oftrends and malfunctions that do not appear in theCDR-O-Meter and HPOV.Level 4 –Periodic QoS ReportsPeriodic QoS reports are designed to identifyunusual behavior not previously detected bylower level monitoring, and are reviewed on aweekly basis by Starhome’s QoS and RevenueAssurance analysts.