Big Ideas for Samsung LED campaign on Amazon and IMDb:
Amazon.com Opportunities for Samsung
1. Destination Page that has a contest for a $1,000 Gift Card to use on Amazon (Need minimum of
2 weeks lead time to create) – Since campaign is running for 2 months it will cost $50k to build
and requires a minimum spend of $100k
• The destination page will need to have other complimentary products on it such as
accessories that might also be needed for the TV, etc.
• Merchandising placements and house ads will drive traffic to the destination page
2. For the above option, we would put budget towards utilizing our behavioral targeting to drive
traffic. Some examples of the targeting that we can use are gadget geeks/early adopters,
consumer electronics mavens, consumer reviews rectangle (read all reviews – electronics),
HDTV interest, influencer audience segment, demo targeting, search term targeting to HDTV/TV
and contextual targeting to HDTV’s and TV’s.
3. Gateway Homepage Pushdown - $114,000 per day *price varies depending on day so during
your flight the most expensive day would be $114,000, but April 1st launch date is $106,400 in
comparison*
• We can use this placement if so desired in conjunction with the destination page to talk
about the contest, etc.
IMDb.com Opportunities for Samsung
1. IMDb. Blu Room - http://www.imdb.com/features/thebluroom/ - Can do a IMDb Blu Room
Sponsorship Package & include Samsung products in the section (see attached slides on
opportunity) (Need minimum 2 weeks lead time to create) - $75k or $50k depending on which
package option you choose
• Can have media, rotos, and advertorial driving to this room – For example, the promotional
advertorial would talk all about The Blue Room with a mention like "...and The IMDb Blu Room is where you can find
all of the latest High Def equipment for your home, such as the Samsung (model number) LED TV! And that product
name can be hyper-linked to where ever the client wants it to go. It can link to Amazon (if they carry it) or it can link
to a product page within the official Samsung site if they'd like.
• In the Blu Room can have
o Flash companion – 300x250 + 728x90
o Video enabled super tab – 1008x150 with companion 300x250

o Page wrap
2. Summer Movie Guide Sponsorship – either Monthly Title Sponsorship or Co-Sponsorship -
(Need minimum 2 weeks lead time to create) $175,00 or $75,00 depending on which package
option you choose
• See attached slides for breakdown of Summer Movie Guide Sponsorship offering
• Please note that not all screenshots apply to each package
3. Homepage Wrap with the super rectangle looking like a Samsung TV with video inside it (as we
did for Samsung in Q4/January) - $75k per day