The Unwigged & Unplugged Tour 2009

The History of
• 1996
• 1984
This is Spinal Tap • Spinal Tap records a new song, “Goat Boy,” for a
national IBM commercial to promote information
• The ground breaking movie starring Michael McKean (as
technology at the 1996 Olympic games
David St. Hubbins), Christopher Guest (as Nigel Tufnel), and
Harry Shearer (as Derek Smalls) is released to critical • According to the New York Times, Spinal Tap “decided to
acclaim hire IBM to help with their third comeback tour,” the
band said because of complicated logistics that include
• Spinal Tap would follow up the successful movie release with
“nutritionists, au pairs, personal trainers, not to
a national tour and soundtrack to the film
mention the erupting volcano apparatus.”
•
• 1992
• 2000
Break Like the Wind
• The American Film Institute rates “This is Spinal Tap”
• Spinal Tap‟s First studio album is released. Produced by T-
#29 of the 100 funniest American films during a three-
Bone Burnett and features the single, “Bitch School”
hour special TV event
• A three week US tour follows ending with two nights at Royal
• In the early days of Napster, Spinal Tap created the
Albert Hall
website “Tapster.com”
• In response to the „ban the long-form compact disc box
– New track, “Back from the Dead,” made available
package,‟ Spinal Tap convinces MCA Records to release the
for download
LP in a special „extra-long box.‟
• MGM Home Entertainment re-releases “This is Spinal
Tap” in select theaters in conjunction with the new DVD
• 1994 version of “This is Spinal Tap: Special Edition”
• “The Return of Spinal Tap” airs on NBC TV on New Year‟s Eve – Followed by a US concert Tour
and subsequently released on Home Video
• Slideshow Toys releases limited edition 12” collectible
– Includes live material from the 1992 concert action figures of Spinal Tap, which sell out instantly
performances at Royal Albert Hall

The History of
• 2004
• 2000 (continued) • Spinal Tap opens for Tenacious D at LA‟s House of Blues
• Spinal Tap‟s “Back from the Dead” US tour includes sold for Charity
out shows at: the Greek Theater (LA), Carnegie Hall •
(NYC), House of Blues (LV), Warfield (SF), Humphrey‟s • 2005
(San Diego), Sun Theater (Anaheim), Beacon Theatre • Blender Magazine names “This is Spinal Tap” the
(NYC), and Montreal Comedy Festival greatest Rock N‟ Roll movie of all time by readers of the
magazine
• 2002 • Premiere Magazine names “This is Spinal Tap” one of the
• The Library of Congress adds “This is Spinal Tap” to the 50 greatest comedies of all time
National Film Registry‟s list of 25 American cinematic
works selected for historical preservation – called a • 2006
“culturally significant” work
• Netflix ranks “This is Spinal Tap” in the Top 1% of all
• Entertainment Weekly‟s list of Top 50 Cult Movies lists Netflix titles in terms of total rentals to date
“This is Spinal Tap” as the #1 Cult Movie
• The Shorter Oxford English Dictionary includes the entry,
“Up to eleven: up to maximum volume,” a reference to • 2007
Nigel‟s amp that has controls which go beyond the usual • “Tonight I‟m Gonna Rock You Tonight,” appears in the
maximum setting of 10 best selling video game, Guitar Hero II
• “Tonight I‟m Gonna Rock You Tonight” also featured on
Hallmark musical greeting card
• “Gimme Some Monday” used in American Express
national TV/Radio Campaign

The Unwigged & Unplugged Tour
An Acoustic Evening of Comedy and
Music with Christopher Guest, Michael
McKean & Harry Shearer performing
songs from Spinal Tap
• Timing: April 17 – May 31, 2009
• Markets: 30 major markets
(2,000 – 4,000 cap venues)
• Target demo: A 18-49, slight male skew

Tour Partnership Opportunities

Tour Partnership Benefits
Funny or Die
Advertising & Integration
Tour Entitlement Digital Content/Online
Opportunities
Unwigged / FOD
Partnership
Tour Media & Promotional
Marketing Extensions
VIP Tickets/Hospitality On-Site Exposure
Business Development & Engagement

FunnyOrDie’s 2009 Comedy Tours
Online Elements – Funnyordie.com
• Pre-Awareness Coverage
– Custom original videos promoting the upcoming tour
– Online sweeps to win tickets, backstage passes, etc
– Standard Media & Integration into Tour pages
– Custom opportunities
• Tour Coverage (During & Post)
– Videos from tour performances
– Behind the scenes videos
– Interviews (video and/or written)
– Potential for custom videos using Spinal Tap
– Tour Blogs, Photos
– Widgets
– Ongoing site promotion
– Standard Media
– Presenting sponsor brand integration across all tour pages & content
Custom Elements available to tailor to sponsor’s marketing initiatives

Tour Entitlement
• Presenting sponsor status
• Category exclusivity
• Brand name inclusion on:
– Ticket headers (commitment by 2/24)
– Venue marquees
– Sponsor VIP passes

On-site Exposure and Engagement
At each tour stop, your brand has the opportunity
to reach and engage event attendees in an active setting:
• Signage within the venue
• Rights to an on-site brand activation area for:
– Product Sampling or demos
– Member acquisition or data capture
– Promotional contests or games
– Collateral and premium distribution
• Brand inclusion on venue video screens
(where available)
Subject to any venue restrictions

Customized Promotions
Leverage your brand‟s affiliation to create exciting consumer promotions that
will drive new business
• Tour-themed prizing may include:
− VIP tickets
− Meet and greets
− VIP flyaway trips
− Tour merchandise
• Potential for DVD release inclusion – 25th anniversary
Brand can receive promotional usage rights to the Tour name, image and
artwork for all promotional support materials as mutually agreed upon

Tickets and Hospitality
Tour sponsorship includes a ticket and hospitality
package for consumers and promotional winners,
plus other corporate constituencies:
• Treat winners and guests to a special night of
laughs courtesy of your brand
– Opportunity to host a VIP party at the show for each market
• TBD allotment of premium tickets per market
• Meet and greets in each market

Tour Media and Marketing
Brand logo/identification can be included in
all paid tour media and marketing materials,
to include:
Media
• Radio
• Print
− Newspaper
− Posters
− Flyers
• Online
− Prominent placement within the Funny Or Die
website
Public Relations
• Inclusion in a tour press release

FunnyOrDie’s 2009 Comedy Tours
Presenting Sponsor Package
• March – June online & offline
exposure
• Presenting Sponsorship
• 45 million+ impressions
– Min 20 million online
– Min 25 million offline
• Category exclusivity
• Base Fee: $500k
• Additional charges for any custom
created tour or video elements

FunnyOrDie’s 2009 Comedy Tours
Supporting Sponsor Package
• March – June online & live tour
exposure
• Supporting Sponsorship
• Range between 5-20 million
impressions
• Fee Range: $75k - $200k
• Custom elements available

For more Information, contact:
Rebecca Regnier Kevin Gelbard
FunnyorDie CAA
310-704-4170 424-288-2000
rebecca@funnyordie.com kgelbard@caa.com

History: Funny or Die Comedy Tour
• The first Funny or Die Comedy Tour
launched in Q1 2008 and was a
monumental success
• Featured Comics:
– Will Ferrell
– Zach Galifianakis
– Demetri Martin
– Nick Swardson
– Andrea Savage as Tour Commentator
– And guest MCs such as Adam McKay &
Will Arnett
• The Tour sold-out at college arenas