Nylon Style Awards Event Sponsorship Style Ideas&Concepts

2009 1st Annual STYLE AWARDS

• Introduction • Signature Events • NYLON Style Awards • Award Categories • Sponsorship Opportunities • 360 Partnership • Online • NYLON TV • Print • On-Site • Platinum Sponsorship • Gold Sponsorship • Silver Sponsorship

INTRODUCTION For nearly a decade, NYLON Magazine has covered the best in emerging fashion, music, beauty and contemporary culture. NYLON broke onto the publication scene in 1999 with a mix of cutting-edge photography, innovative design and a fresh editorial perspective that became the deﬁnitive voice for the youth lifestyle category. With Editor-in-Chief/Co-founder Marvin Scott Jarrett at the helm, NYLON has since grown beyond the pages of the publication into a multimedia brand, boasting a robust portfolio of properties across digital, print, and signature events. 188-195 Nylon0308 paris.indd 190 1/23/08 9:59:00 PM

SIGNATURE EVENTS PRESS COVERAGE A-LIST ATTENDEES New York Post Adam Brody Josh Madden Women’s Wear Daily Alexander Wang Joss Stone E! Entertainment News Ali Hilﬁger Justin Timberlake Access Hollywood Amber Tamblyn Katy Perry ET Entertainment Tonight America Ferrera Kanye West In Touch Weekly Annalynne McCord Katie Perry US Weekly Ashley Olsen Kirsten Dunst Life & Style Avril Lavigne Kristen Cavalleri E!Online.com Ben Foster Lance Bass People.com Benji Madden Lauren Conrad InStyle.com Bijou Phillips Leighton Meester TheInsider.com Blake Lively Lindsay Lohan Yahoo.com Brent Bolthouse M.I.A. MSN.com Cameron Diaz Mena Suvari Cassie Michelle Trachtenburg Chace Crawford Nicole Richie Charlotte Ronson Paris Hilton Christina Aguilera Patricia Fields Cisco Adler Penn Badgley Cory Kennedy Perez Hilton Damon Dash Pete Wentz Danny Masterson Rachel Bilson Darryl McDaniels Richie Rich Diddy Ryan Philippe Donnie Klang Samantha Ronson Eliza Dushku Santogold Emile Hirsch Shane West Eve Shenae Grimes Hilary Duff Simon Rex James Franco Soﬁa Coppola Jamie Lynn Sigler Sophie Monk Jared Leto Spank Rock Jason Schwartzman Steve Aoki JC Chasez Taye Diggs Jessica Strouup Tom Anderson Joel Madden Trevor Reins Jonathan Rhys Meyers

NYLON STYLE AWARDS This year marks a pinnacle moment for NYLON, and we couldn’t think of a better way to celebrate our 10th ANNIVERSARY than by holding our ﬁrst annual STYLE AWARDS. In honoring the year’s most stylish, inﬂuential and ground-breaking visionaries, we are also celebrating the creative, independent spirit upon which the magazine was founded. Hosted by a high-energy male-female duo, The Awards will be held at the glamorous PALLADIUM in HOLLYWOOD, CA attended by an eclectic mix of the industry’s biggest names and NYLON’s closest friends among the trendsetting elite. NYLON is teaming up with Live Nation, SBE and VOX Entertainment to produce a huge, extravagant awards party no one will soon forget. For one night only, DJs, models, artists, actors, starlets and cultural icons alike will come together and enjoy live music performances, drinks, and awards that celebrate all that is quintessentially NYLON.

AWARD CATEGORIES Nominees will be hand-selected by our editors across a variety of creative ﬁelds in an intelligent, quirky mix of categories within fashion, beauty, music and the arts. FASHION MUSIC Designer - Best Newcomer Band of the Year Best Collaboration Best New Artist - Female/Male Style Icon - Female/Male Best DJ Best New Face - Female/Male Model Record of the Year BEAUTY ART/DESIGN Best Hair Cut - Female/Male Best New Contemporary Artist Best New Beauty Product Innovation of the Year Best New Look - Female/Male Achievement in Design CULTURE Best Independent Film Best Nightlife Photographer

ONLINE AWARD CATEGORIES A special set of awards will be featured exclusively on the ofﬁcial NYLON STYLE AWARDS microsite, where users can voice their opinions and vote for their favorites in an interactive forum. Winners will be revealed in real time on the microsite the night of the event. FASHION MUSIC Best Stylist Best Dressed Artist Best Runway Show Best Remix Best Fashion Blog Best Album Cover BEAUTY ART/DESIGN Best Bangs Best New Collectible Best New Fragrance Best New Hotel Design Best Mustache Best Street Artist CULTURE Best New Read Best New Director Best Zine

SPONSORSHIP HIGHLIGHTS NYLON is more than just a magazine, it is a subtly chic, unpretentiously bold, and effortlessly cool attitude. The STYLE AWARDS celebrates this lifestyle and the cultural icons of our time who live and breathe the NYLON ethos and have established their own signature styles while inspiring others through the same creative, independent spirit. The ﬁrst annual STYLE AWARDS presents an exciting new partnership opportunity for your brand to share a front row seat alongside an A-list group of trendsetters and innovators across fashion, ﬁlm, music, and art. The following tiered sponsorship elements are category exclusive and custom-tailored to maximize reach and extend brand messaging in a holistic, multi-platform program. • PRINT • ONLINE • NYLON TV • ON-SITE • AFTER PARTY

THE WITH KATY PERRY KIM GORDON MUSIC SPIRITUALIZED SOLID MISSY ELLIOTT ISSUE SANTOGOLD DUFFY GOLD: LIL MAMA THE KOOKS LIZ PHAIR SCARLETT THE VIRGINS THE TING TINGS THE BREEDERS LADYTRON JOHANSSON WE ARE SCIENTISTS THE VINES THE LAST SHADOW SINGS! PUPPETS PORTISHEAD THE LIKE AND MORE! THE UP ALL :myspace WATCH AND LISTEN TO NIGHT WITH THIS MAGAZINE ON DAISY LOWE COURTNEY ALEXA CHUNG LOVE IT GIRL COCO ROCHA THE ORIGINAL + ISABELLE MCNALLY TEYANA TAYLOR ISSUE! GOSSIP GIRL: LOU DOILLON BETH DITTO ABIGAIL LORICK HARLEY VIERA- GEEK CHIC FASHION: NEWTON REVENGE OF PORTIA FREEMAN THE NERDS TENNESSEE THOMAS July 2008 AND NYLONMAG.COM CORY ’N’ CODY KENNEDY PEACHES ’N’ PIXIE D.I.Y. TIPS FROM GELDOF YOUR FAVORITE BANDS! GET ALL DOLLED UP: LIPSTICKS, LITTLE BLACK DRESSES, BOOTIES, AND BOWS WILL CHARM THE SOUNDS GOOD: PANTS OFF YOU M.I.A.’S WICKED NEW CLOTHING LINE MICHAEL CERA JENNY LEWIS KINGS OF LEON YO MAJESTY PRINT ON-SITE & ONLINE AFTER PARTY NYLON TV

ONLINE A custom STYLE AWARDS microsite will be developed as the online destination for all promotions, updates and coverage surrounding the event. Promoted across our digital platform, traffic will be driven to the site through NYLON’s homepage, NYLON Mall, and our MySpace profile. Housed as a tab off the Nylonmag.com homepage, the microsite will be home to a full list of Awards categories and nominees where visitors are able to vote for their favorite style figures and icons and interact in an online discussion forum. NYLON Mall will be transformed into a special Awards-themed page featuring a collection of the year’s best, most coveted products hand-picked by our editors leading up to the Awards. Full coverage of the Awards will live online in a comprehensive pre and post-event recap ranging from editorial mentions to Party Monster photos and behind-the-scenes NYLON TV video footage from the unforgettable night. + LOGO tell us who are your favorites vote now!!! for:

NYLON TV NYLON TV will create a special series of pre and post-event episodes, documenting every moment of the STYLE AWARDS. Our two hosts and a slue of notable personalities make appearances in a set of Award teaser videos rolled out across the 8 - 12 weeks leading up to the momentous event. Each promotional clip will feature one of the ﬁve major categories - Fashion, Music, Beauty, Art/Design and Culture. Our cameras give viewers a backstage pass to the Awards, covering everything from the crave-worthy red carpet fashions to the acceptance speeches and exclusive access to the ofﬁcial after-party. All NYLON TV videos will be strategically broadcast across Nylonmag.com, YouTube, MySpace and NYLON’s exclusive iTunes Podcast.

PRINT Promotional pages in both NYLON and NYLON Guys will be custom designed to generate awareness around the Style Awards, driving online through printed call-to-action to the dedicated microsite. With seeding to begin in the April issue of NYLON and the April/May issue of NYLON Guys, buzz surrounding the event will continue to build through Q2. Dual full-page insertions in the April/May NYLON Guys and our special MySpace Young Hollywood edition of NYLON in May will be dedicated to announcing full details of the Awards, and a full recap in the June/July issues of NYLON and NYLON Guys will cover the highlights from the event - from the winners and live performances to the A-list celebrity attendees and after party. E9 VOLUM 51 SHEET 2009 1st Annual OTION PROM C HEAT PROMOTION SILVER JEANS ARDS DIARY Known by its devotees as the must-have LE AW brand for those who demand a perfect ON STY fit, Silver Jeans is a time-tested collection May that blends modern and vintage details NYL THIS vol. 35 STYLE AWARDS with intricate washes and creative designs. Dedicated to the craft of making jeans and the COMING integrity of its product, season after season, Silver Jeans gives a fashion-savvy customer . premium quality jeans at a not so luxury price! Nylon readers: receive a 20% discount off your purchase at www.silverjeans.com. Use promo code “nylonmag” to redeem your discount. Valid May 15-August 1. K-Y BRAND INTRIGUE K-Y’s Premium Personal Lubricant promises you and your partner new levels coming this May! of intimacy. So go ahead, unlock your fantasies. Tempt. Tantalize. Mesmerize. Create the ultimate in sensual pleasure. Go to keeplifesexy.com to get fun tips on how to keep your relationship sexy and to check out the new K-Y® BRAND INTRIGUE™ HEAT™ with an intense warming sensation. RS rformancenestyles INESTA durability, pe n froAlpiCRUNCH , star ALPsing the onand’sworld’sfobermatraiocers, mfuthseeisr thisng YOGA: WINGS br the st raci ANTIGRAVITY AXE owca YOUR YOUR YOUR Sh vation ched in then Turn your workout into an aerial performance otors- and inno avily resear design team authentic m ioUsing a flowing fabric hammock as Mes Y at Crunch. n OFrXIrancITfromof he ct gleans Alpinestars’ ity into a truly ll 2008 colle prop, you’ll swing through the air as your only gh e. hi heritag e and creativ Alpinestars Fa ckground of simple suspension techniques and PR ag e btle rang dg es e tit you learn ation. ba move aginseemingly impossible inverted poses. knowle tyle line. Th ion-proven ity and im into m. LOGO LOGO LOGO New su ity is the new E that port lif this compe ship, ingenu alpiAvailable co select Crunch locations in NYC, s. at nestarand LA. See crunch.com for details. HERE HERE es an m AX embodi ance craftsm g on to www. HERE Miami oxim AXE. Pr bodysprays fro btle scents. lo r all-ove with more su tatement. perform information, e ade ders For mor are m Make an un INSIGHT Insight’s Summer 2008 Swim Collection titled “Confetti Wonderland” is an explosion of color. Think beach party madness, tropical bikinis, pastel tigers, electric blues seas, and feisty fish all under a glowing sun. - w blue Check out more of our confetti goodness at http://www.insight51.com V d ssive, is to ne MATIX RSRronouncepr“reserve”) globalthmirtenswme- and email us at usa@insight51.com for wherethehunt for ourr gear. ea y-so POLLUTION SOLUTION (GIVEAWAY)! RSRV (p ogre ty to t Imagine the positive impact on the environment if r today’s y’s twen to outfi print fo n. With toda , RSRV looks e their kid everyone picked up one bag of trash when they hit the io collect its crosshairs nt to dress lik rmation beach. Matix has included a biodegradable trash bag with every pair of boardshorts from their summer ’08 collection. th ing in at don’t wa For more info log onto Check out www.matixclothing.com/girls for more info the guys th their father. collection, on the June 20th Beach Clean Up location in southern nor rrent brother eview the cu California. Be part of the solution and protect what you pr and to .com. enjoy! The first 20 girls that sends Matix Girls a message rv www.rs on www.myspace.com/matixgirls will win a pair of Matix boardshorts. Subject line “Pollution Solution” and include; name, waist size and address.

ON-SITE This May, the NYLON takes LA by storm. The STYLE AWARDS and official after party will be held at the newly renovated, his- toric HOLLYWOOD PALLADIUM on Sunset Boulevard. There, A-list celebrities and influencers will arrive in style to a full red carpet and 360 coordinated press effort across high-profile media outlets. The energy both in and outside the venue will be electric, as the interior of the spacious venue will be outfitted with large panel LED screens, dynamic lighting design, and wall projections. Custom booklets featuring Awards presenters, nominees, performers, etc. will be created and distributed amongst all attendees the night of the event. A special print of the booklets will also be available at select locations throughout LA and polybagged with the special 10th Anniversary edition of NYLON in April, geo-targeted to the regional circulation. After the winners are announced and the awards are presented, the Palladium will transform in to the ultimate LA hot- spot for the official after party. NYLON is throwing one of our biggest parties to date in an extravagant celebration of the Awards.

PLATINUM SPONSORSHIP PARTNERSHIP VALUE: $250,000 ENTITLEMENT • Category exclusivity within sponsorship level ON-SITE ACTIVATION • Brand logo on stage backdrop prior to the start of the Awards and on on-site video screens and projections • Brand mentions in all press releases and outreach • Brand logo integration on celebrity press wall • Full P4C ad with premium positioning in all STYLE AWARDS booklets • Product placement in coveted gift bags received by all VIP attendees, celebrities and cultural tastemakers • 25 invitations to the official after party • Two (2) VIP tables with full bottle service PRE-AWARDS VIP DINNER Your brand will have the exclusive opportunity to host an intimate VIP dinner at one of LA’s best new restaurants the night prior to the STYLE AWARDS. With a high-profile guest list of celebrities, Award hosts, honorees and tastemakers across fashion, music, art and film, the buzz and excitement surrounding the event will be nothing less than electric. CUSTOM BRANDED AWARD As a Platinum Sponsor, your brand is given the opportunity to host an exclusive award within one of the five major style categories of your choosing - Fashion, Beauty, Music, Art/Design and Culture. Not only will the award be named with your brand, but the award itself will be specially designed around your product and brand identity and presented at the event.

PLATINUM SPONSORSHIP PARTNERSHIP VALUE: $250,000 NYLON MEDIA EXPOSURE (that Your brand will be included in) ONLINE • Brand mentions and logo placement incorporated throughout: STYLE AWARDS microsite landing page Three (3) MySpace bulletins sent to NYLON’s network of 137,000+ friends Three (3) newsletter blasts sent to our database of 140,000+ subscribers Comprehensive post-event editorial recap Party Monster photos • Category-exclusive ROS banner units for four (4) weeks • Product integration in Awards-themed NYLON MALL for four (4) weeks NYLON TV • Seven (7) 5 - 15 second spots prefacing promotional pre-roll, interviews and STYLE AWARDS coverage OR • Seven (7) logo placements in sponsorship billboards PRINT - NYLON IN-BOOK • Logo placement incorporated in: One (1) 4-color promotional page in April 10th Anniversary issue One (1) 4-color announcement page in May issue One (1) 4-color recap page in June/July issue PRINT - NYLON GUYS IN-BOOK • Logo placement incorporated in: One (1) 4-color promotional page in April/May issue One (1) 4-color recap page in June/July issue

GOLD SPONSORSHIP PARTNERSHIP VALUE: $100,000 ENTITLEMENT • Category exclusivity within sponsorship level ON-SITE ACTIVATION • Brand mentions in all press releases and outreach • Full P4C ad with premium positioning in all STYLE AWARDS booklets • Product placement in coveted gift bags received by all VIP attendees, celebrities and cultural tastemakers • 15 invitations to the ofﬁcial after party • One (1) VIP table with full bottle service CUSTOM BRANDED AWARD As a Gold Sponsor, your brand is given the opportunity to present an exclusive online award within one of the ﬁve major style categories of your choosing - Fashion, Beauty, Music, Art/Design and Culture. Featured as a part of the awards to be voted on by the readers of NYLON and NYLON Guys, the award will be named with your brand and custom-created against your brand’s identity and communication platform.

GOLD SPONSORSHIP PARTNERSHIP VALUE: $100,000 NYLON MEDIA EXPOSURE (that Your brand will be included in) ONLINE • Brand mentions and logo placement incorporated throughout: STYLE AWARDS microsite landing page Two (2) MySpace bulletins sent to NYLON’s network of 137,000+ friends Two (2) newsletter blasts sent to our database of 140,000+ subscribers Comprehensive post-event editorial recap Party Monster photos • Category-exclusive ROS banner units for four (4) weeks • Product integration in Awards-themed NYLON MALL for four (4) weeks NYLON TV • Five (5) 5 - 15 second spots prefacing promotional pre-roll, interviews and STYLE AWARDS coverage OR • Five (5) logo placements in sponsorship billboards PRINT - NYLON IN-BOOK • Logo placement incorporated in: One (1) 4-color promotional page in April 10th Anniversary issue One (1) 4-color announcement page in May issue One (1) 4-color recap page in June/July issue PRINT - NYLON GUYS IN-BOOK • Logo placement incorporated in: One (1) 4-color promotional page in April/May issue One (1) 4-color recap page in June/July issue 12

SILVER SPONSORSHIP PARTNERSHIP VALUE: $50,000 ENTITLEMENT • Category exclusivity within sponsorship level ON-SITE ACTIVATION • Brand mentions in all press releases and outreach • Full P4C ad with premium positioning in all STYLE AWARDS booklets • Product placement in coveted gift bags received by all VIP attendees, celebrities and cultural tastemakers • 5 invitations to the ofﬁcial after party • One (1) VIP table with full bottle service

SILVER SPONSORSHIP PARTNERSHIP VALUE: $50,000 NYLON MEDIA EXPOSURE (that Your brand will be included in) ONLINE • Brand mentions and logo placement incorporated throughout: STYLE AWARDS microsite landing page One (1) MySpace bulletins sent to NYLON’s network of 137,000+ friends One (1) newsletter blasts sent to our database of 140,000+ subscribers Comprehensive post-event editorial recap Party Monster photos • Category-exclusive ROS banner units for two (2) weeks • Product integration in Awards-themed NYLON MALL for two (2) weeks NYLON TV • Three (3) 5 - 15 second spots prefacing promotional pre-roll, interviews and STYLE AWARDS coverage OR • Three (3) logo placements in sponsorship billboards PRINT - NYLON IN-BOOK • Logo placement incorporated in: One (1) 4-color promotional page in April 10th Anniversary issue One (1) 4-color announcement page in May issue One (1) 4-color recap page in June/July issue PRINT - NYLON GUYS IN-BOOK • Logo placement incorporated in: One (1) 4-color promotional page in April/May issue One (1) 4-color recap page in June/July issue

Nylon Style Awards Event Sponsorship Style Ideas&Concepts

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