Highlighting Services / Functionality

France: Nokia N95 Launch “The New Episode” In 2008, Nokia increased their Y-O-Y SOM in France, gaining from competitors such as Sony Ericsson, but still behind Samsung (#1) The N95 launched in March ’08 and was their largest launch in France in ‘08 to date: 17% of the total budget was against Digital Digital campaign was highly integrated A Mobile Bluetooth component invited users to gain information from the OOH executions Rather than focusing on just one feature, Nokia lauded this product as a complete Multi-Media phone 8 GB storage 5 MP camera Broadband internet speed Video capabilities The product microsite (lenouvelepisode.fr) was entertainment focused and allowed users to play a game, enter a contest, and test drive the product features Creative had strong call to accent with contest entry to drive users to the site

In 2008, Nokia increased their Y-O-Y SOM in France, gaining from competitors such as Sony Ericsson, but still behind Samsung (#1)

The N95 launched in March ’08 and was their largest launch in France in ‘08 to date:

17% of the total budget was against Digital

Digital campaign was highly integrated

A Mobile Bluetooth component invited users to gain information from the OOH executions

Rather than focusing on just one feature, Nokia lauded this product as a complete Multi-Media phone

8 GB storage

5 MP camera

Broadband internet speed

Video capabilities

The product microsite (lenouvelepisode.fr) was entertainment focused and allowed users to play a game, enter a contest, and test drive the product features

Creative had strong call to accent with contest entry to drive users to the site