Celebrity Endorsement

India: Nokia’s N&E series, Navigator, & Express Music Phone Timing: Sept 07-Aug08 Websites Rediff, Indiatimes, Zapak, Yahoo India, Web18, Ad networks, Google Description Consistent communication Brand visibility in popular sites Promoted the entire N series like N 96/95/ N73 & also some specific models such as the Navigator Conclusions For the first time, an endorsement campaign feat. Bollywood superstar Shah Rukh Khan was launched, along with a movie tie up with Om Shanti Om The brand has a well-defined strategy for each segment, occupying a few key vertical segments such as Music/Video/Photography, Lifestyle/Fashion, Business/Enterprise and Mass market applications Cross media integrated activities, Web 2.0 initiatives, highly interactive rich media advertising are some of the key pointers that differentiate Nokia An innovative Nokia ad exhibiting the multi-functional features of N95

Timing: Sept 07-Aug08

Websites

Rediff, Indiatimes, Zapak, Yahoo India, Web18, Ad networks, Google

Description

Consistent communication

Brand visibility in popular sites

Promoted the entire N series like N 96/95/ N73 & also some specific models such as the Navigator

Conclusions

For the first time, an endorsement campaign feat. Bollywood superstar Shah Rukh Khan was launched, along with a movie tie up with Om Shanti Om

The brand has a well-defined strategy for each segment, occupying a few key vertical segments such as Music/Video/Photography, Lifestyle/Fashion, Business/Enterprise and Mass market applications

Cross media integrated activities, Web 2.0 initiatives, highly interactive rich media advertising are some of the key pointers that differentiate Nokia

An innovative Nokia ad exhibiting the multi-functional features of N95