Mtv Networks Entertainment Online Ideas&Concepts

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    Mtv Networks Entertainment Online Ideas&Concepts - Presentation Transcript

    1. Example 1: Contextual Scrubber
    2. Example 2: Branded Player Functionality
    3. Example 3: Page Flip
      • Extensions of MTVN sites and audiences
      • Networks of high quality, hand-selected sites beyond MTVN
      • Focused on reaching demographic groups around their shared interests and passions
      • Scale : Access to more high quality consumers
      • Targeting : Ability to reach consumers in contextually relevant environments
      • Confidence : Performance and adjacency to premium content
      • Efficiency : Lower CPM
      Reaching More High Quality Consumers Tribes are…
      • Know where and which formats are best for reaching your target consumer.
      • Advertising that enhances the consumer experience.
      • How consumers differ in the advertising that impacts them.
      • Which ads and ad formats resonate most strongly?
      • Which types of users interact with our portfolio of sites?
      Activation Studies
    SlideShare Zeitgeist 2009

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