Custom Sponsorships / Integrations

Timing: Sept 07-Aug08 Description A stylish brand with a stylish brand ambassador, Abhishek Bachchan Conclusions Brand Moto is a long term player, but there is an absence of a clear long term strategy The RAZR2 launch was the highest decibel online activity noticed so far; all the others being rich media advertising largely Communication is largely launch centric & focuses on style features India: Motorola Overall branding and Motorazr Sharp Indiatimes – HP – Motorazr Launch

Timing: Sept 07-Aug08

Description

A stylish brand with a stylish brand ambassador, Abhishek Bachchan

Conclusions

Brand Moto is a long term player, but there is an absence of a clear long term strategy

The RAZR2 launch was the highest decibel online activity noticed so far; all the others being rich media advertising largely

Communication is largely launch centric & focuses on style features