Activation example Television Online “ Decoders” that show the functionality beneath the beauty Pop out in a magazine that shows the multi-level functionality inside the phone Roll-overs online to show more … 3-D glasses (distributed through print) that show hidden message on the TV ad Or a small window in a bus shelter that when you look inside it gives you more information (much like a shadow box would) More than meets the eye … see what lies inside 6. Activation Plan Magazine OOH

“ Decoders” that show the functionality beneath the beauty

Pop out in a magazine that shows the multi-level functionality inside the phone

Roll-overs online to show more …

3-D glasses (distributed through print) that show hidden message on the TV ad

Or a small window in a bus shelter that when you look inside it gives you more information (much like a shadow box would)

Magazine Online Real stories from real beautiful people Create short stories of models, but truly shows the depth and intelligence behind the people, dispelling the myth … For example, a PHD student who is modeling during her studies to just pay the bills, and who is still active in the Peace Corps Partner with a modeling company (eg: Ford) who can identify the most intriguing people to feature These stories would be available online, in magazine or in “short” form on fashion TV Branded Ent TV 6. Activation Plan Activation example More than meets the eye … there is more behind the beauty

Real stories from real beautiful people

Create short stories of models, but truly shows the depth and intelligence behind the people, dispelling the myth …

For example, a PHD student who is modeling during her studies to just pay the bills, and who is still active in the Peace Corps

Partner with a modeling company (eg: Ford) who can identify the most intriguing people to feature

These stories would be available online, in magazine or in “short” form on fashion TV