Mobile Ebay Online Ideas&Concepts - Presentation Transcript
eBay Home Page Billboard Takeover
Every 12 seconds, a cell phone sells on eBay…
Concept eBay is opening up their Billboard placement for entertainment or non-retail focused advertisers. Communicate your brand message, product launch or offer on the front door of eBay.
Reach Decision Makers
Over 44% have a HHI of $75K+
60% purchased online in the past 6 months
Gender: 47% F / 53% M
Age: 68% are A18-49
Features
Home Page: LREC (300x250) & Billboard ( 613x289)
14MM daily impressions; 5-6MM daily unique users
Estimated investment: $168,000
Source: comScore Media Metrix, September 2008. Prices and impressions are subject to change. eBay reserves the right, but is not under any obligation to: Request changes to any advertisement scheduled for insertion on the eBay US Home Page; Accept, retract, or reject, at any time, any advertisement submitted for that placement in its sole discretion, whether on the basis of these guidelines, advertising format, targeting criteria, or for any other reason
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