The U2 Opportunity: U2 Video Premiere About the Song & Album “ GET ON YOUR BOOTS” 1st track of U2’s new album “ No Line On The Horizon” ROLLING STONE SAYS… “‘ Get On Your Boots,’ The likely first single, this blazing, fuzzed-out rocker picks up where ‘Vertigo’ left off.” NO LINE ON THE HORIZON U2’s 12 th studio album and 1 st release since they sold 9MM copies of “How to Dismantle an Atomic Bomb” in 2004 Sponsor the premiere of U2’s “Get on Your Boots” video on YouTube The 1 st track of U2’s new album “No Line On The Horizon”

The Opportunity: U2 Video Premiere INVESTMENT $100K Flat Fee MEDIA ELEMENTS In Video (480x70 flash overlay) 300x250 Companion Ad FLIGHT 1 Month SHARE OF VOICE Sponsor receives 100% SOV on video’s watch page for duration

Past Success: Weezer – Pork and Beans RESULTS 2.7MM Ad impressions 0.15% CTR $40 net eCPM Highly Engaged Audience Verizon’s sponsorship of Weezer’s Video Premiere (June 2008)

RESULTS

2.7MM Ad impressions

0.15% CTR

$40 net eCPM

Highly Engaged Audience