2009 AIChE Its A Flat World IP Assets In The Digital Age

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2009 AIChE Its A Flat World IP Assets In The Digital Age

  1. 1. It’s a Flat World: IP Assets in the Digital Age Presented by Stan Antolin with Kimberly Gatling, Clara Cottrell, Dave Krasnow, and Phil McCann Smith Moore Leatherwood LLP Attorneys at Law
  2. 2. Internet Connectivity
  3. 3. Courtesy of Jonti McLaren, Founder, President, & COO, of Symplified Symplified SaaS is different than enterprise access management. Focus expands beyond the perimeter across the cloud to systems under service providers’ control SaaS means no servers, no custom code, no desktop software
  4. 4. Cloud Computing
  5. 5. Growth = Complexity Sensitive Data - Compliance Enterprise Integration SaaS = Silos Courtesy of Jonti McLaren, Founder, President, & COO, of Symplified © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  6. 6. SaaS often bypasses IT SaaS apps are coming into the enterprise – often bypassing IT. Security and integration not fully considered before purchase decision Courtesy of Jonti McLaren, Founder, President, & COO, of Symplified0
  7. 7. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  8. 8. Distributive Computing Networks © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  9. 9. model cell membrane: a bilayer sandwich of lipids Patti Reggio, University of North Carolina at Greensboro Diane Lynch, Kennesaw State University Pittsburgh Supercomputing Center © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  10. 10. fluid flow, stress, and heat transfer Voxdale & Mentor Graphics © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  11. 11. fluid mixing, chemical reaction, and heat transfer © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  12. 12. Internationalized Domain Names © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  13. 13. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  14. 14. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  15. 15. International Offshoring of R&D © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  16. 16. Booz & Company © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  17. 17. Contracting of Design, Development, Manufacturing, Marketing . . . etc. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  18. 18. Courtesy of Jonti McLaren, Founder, President, & COO, of Symplified © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  19. 19. Software & Business Method Patent Law © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  20. 20. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  21. 21. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  22. 22. Product Life Cycles © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  23. 23. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  24. 24. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  25. 25. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  26. 26. Web 2.0 © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  27. 27. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  28. 28. What to Do? © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  29. 29. Alternative Means for Protecting IP © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  30. 30. • Trade secrets • Copyright • Trademarks • Trade Dress • Contracts: – Confidentiality; – Noncompetition; & – Lease or Service – Not Sales © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  31. 31. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  32. 32. © 2009 Smith Moore Leatherwood LLP. All Rights Reserved.
  33. 33. Smith Moore Leatherwood LLP | Attorneys at Law | smithmoorelaw.com Atlanta | Charlotte | Greenville | Greensboro | Raleigh | Wilmington Stan Antolin 300 North Greene Street Suite 1400 Greensboro, NC 27401 336.378.5516 (voice) 800.848.7466 x5516 (voice) 336.433.7591 (direct fax) stan.antolin@smithmoorelaw.com Smith Moore Leatherwood LLP. © 2009 All Rights Reserved.

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