Introduction to crowdfunding may 2014

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Basics of crowdfunding, what it is, types of campaigns, costs, advantages and disadvantages and elements of a crowdfunding campaign.

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  • Who you serve? Value – problem & results? What Differentiates you?
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  • Jumpstart Our Business Start-Ups
  • 2 months to set up; 2 months to run campaign
  • Introduction to crowdfunding may 2014

    1. 1. SHR Marketing, LLC Stan Robinson www.shrmarketing.com www.linkedin.com/in/stanrobinson
    2. 2. Crowdfunding is by definition, “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.”
    3. 3.  Donations - Cancer Society Walk; First Giving, Crowdwise No regulations on donations Rewards based - Kickstarter, Rockethub, Indiegogo, etc Non-monetary incentives Pre-Purchase Good for those with a product Investment/Equity - SeedInvest. not yet approved in US
    4. 4.  Loosened regulations on equity investments  Businesses can raise up to $1MM in 12 months  Net worth under $100K – up to $2000  Can advertise investments to public
    5. 5.  No need to rely on banks  Credit score doesn’t matter  No monetary repayment  No limit on how much you can raise
    6. 6.  You need a network  Learning curve  Costs in time, fulfillment and taxes  Family & friends may lose money  Work involved
    7. 7.  Product/idea  Campaign strategy  Budget  Network  Platform  Marketing  Fulfillment
    8. 8.  Marketing  Platform fees – 8% - 12%  Taxes – consult tax accountant  Fulfillment
    9. 9.  Have a strategy  Budget  Execute  What did you learn?
    10. 10.  http://www.crowdsourcing.org/  http://www.crowdfundinsider.com/  http://www.crowdmapped.com/
    11. 11. Contact information: Stan Robinson, Jr. Phone: 908-463-3485 Email: stan@shrmarketing.com LinkedIn: www.linkedin.com/in/stanrobinson

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