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    Siwow social graph platform & products Siwow social graph platform & products Document Transcript

    • SIWOW Social Graph Platform & Products CEO Stanley Du Dec,2010
    • Overview.............................................................................................................................................41 Social Graph Platform & Services...................................................................................................5 1.1 Connect..................................................................................................................................6 1.1.1 Unified Social Graph API..........................................................................................6 1.1.2 Automatic Updates.....................................................................................................6 1.1.3 Choice of Development Environment.......................................................................6 1.1.4 Cloud Architecture.....................................................................................................6 1.2 Social Sign-on.......................................................................................................................7 1.2.1 Single Sign-on & Registration...................................................................................7 1.2.2 Account Linking.........................................................................................................7 1.2.3 Enriching Profile Data...............................................................................................7 1.2.4 Standardized Data (Linked of Data)..........................................................................7 1.3 Share......................................................................................................................................9 1.3.1 One-click sharing.......................................................................................................9 1.3.2 Multiple networks......................................................................................................9 1.3.3 More options..............................................................................................................9 1.3.4 Optimize Performance...............................................................................................9 1.3.5 Action-based triggers ................................................................................................9 1.3.6 Automatic link shortening........................................................................................10 1.4 Social Plugins......................................................................................................................11 1.4.1 Activity Streams / Feed............................................................................................11 1.4.2 Social Live Chat.......................................................................................................11 1.4.3 Comments................................................................................................................12 1.4.4 Recommendas..........................................................................................................13 1.4.5 Activity Button.........................................................................................................13 1.5 Mobile.................................................................................................................................15 1.5.1 Choice of API Calls..................................................................................................15 1.5.2 API Support..............................................................................................................15 1.6 Analytics..............................................................................................................................17 1.6.1 Identify and Activate Your Top Site Advocates With iRank...................................17 1.6.2 Social Analytics Report............................................................................................172 E-Commerce Social Graph Products.............................................................................................19 2.1 Dashboard............................................................................................................................19 2.2 Engagement Console...........................................................................................................20 2.3 E-Commerce Applications..................................................................................................21 2.3.1 Crisis Management..................................................................................................21 2.3.2 The Lifecycle of Buzz..............................................................................................21 2.3.3 Uncover Influencers.................................................................................................21 2.3.4 Benchmark The Competition...................................................................................22 2.3.5 360 Degrees of your Brand......................................................................................22 2.3.6 Capture Industry Trends...........................................................................................22 2.3.7 Social Meets Web Analytics....................................................................................22 2.3.8 Sales and Lead Generation.......................................................................................22
    • 2.3.9 Create a Listening Grid............................................................................................22 2.3.10 Track & Measure Community Engagement..........................................................23 2.3.11 Customer Service Outreach...................................................................................23 2.3.12 Make A Case for Social Media..............................................................................23 2.3.13 Find Your Brand Evangelists.................................................................................23 2.3.14 Listen When No One’s Talking..............................................................................233 Services & Support........................................................................................................................24
    • OverviewAs the social web grows in size and influence, you need to ensure that your e-commercewebsite is optimized to take advantage of this new phenomenon. SIWOW delivers socialoptimization with a powerful set of tools and services based on semantic technology andontologies (GoodRelations, SIOC, SMOB, FOAF and etc.), including:Platform & Services: Connect Connect your site to all major platforms like Facebook for Websites and Twitter. Social Sign-on The leading single sign-on solution enabling users to register with an existing identity from Facebook, Twitter, Google, and more. Share Drive referral traffic with dynamic sharing plugins. Social Plugins Build community engagement with social features like live chat, activity feeds and commenting. Analytics Apply insight and automation tools to identify key influencers and socially optimize your online business.SIWOW provides organizations with the software platform to listen, measure and engagein conversations across the social web. Our social media monitoring and engagementsoftware is used by public relations, marketing, sales and customer service and supportprofessionals to better understand and serve their customers.E-Commerce Social Graph Products Dashboard Brands and agencies explore their data on an interactive dashboard, and use in- depth social media metrics and tools to find meaningful results and actionable data in social media. Engagement Console Beyond listening and reporting, businesses engage with their communities and scale social media across their organization using the Engagement Console. Applications SIWOW is the complete solution for your organization’s social media monitoring and engagement.
    • 1 Social Graph Platform & ServicesSIWOW’s accurate semantical ‘write-once, connect-to-all’ technology unifies andmanages all the top social APIs and protocols, including Facebook for Websites, Sign inWith Twitter, Y!OS, LinkedIn, Windows Live ID, MySpace and more. But connecting isjust the beginning. We provide a complete suite of tools and features enabling sitevisitors to use their social identities to interact with your site and share semanticalsegmental content with their network of friends. We also provide analytics and support tocontinually enhance your site’s social performance, developing deeper relationships withyour users and driving high-quality referral traffic. SIWOW’s Path to Social Graph for Online Business
    • 1.1 ConnectSocial optimization begins with a strong connection. And no one connects you to thesocial web - and keeps you connected - as seamlessly and easily as SIWOW. TheSIWOW platform is a simple way to connect your online business to all the major socialnetworks. Features include:1.1.1 Unified Social Graph APISIWOW’s accurate semantical ‘write-once, connect-to-all’ platform provides maximumconnectivity with minimum demand on your development resources. Our Social GraphAPI is OAuth2.0 compliant and fully standards-based linked of data (Semantic WebOntologies), making it easier than ever to connect your site to all the major social sitesand protocols.1.1.2 Automatic UpdatesAs social platforms continually offer new or enhanced APIs, SIWOW automaticallymonitors and updates our SaaS platform, making them immediately available to you, withno work necessary on your end. Your implementation is always backwards compatible.1.1.3 Choice of Development EnvironmentOnly SIWOW offers REST, JavaScript, Flash (AS), PHP, and C# development options.SIWOW’s social technology is the only solution native and exclusive to the Adobe FlashPlatform. SIWOW is also available as a plug-in for Wordpress and Drupal.1.1.4 Cloud ArchitectureSIWOW’s SaaS (Software as a Service) model provides optimal and secure socialconnectivity with minimal investment, and the ability to adjust capacity to instantly meetyour changing needs.
    • 1.2 Social Sign-onSIWOW optimizes the registration and sign-in process for both users and site owners,removing all barriers to connecting. SIWOW’s solution increases conversion by offeringthe greatest number of identity options for your site and your users, including:1.2.1 Single Sign-on & RegistrationAdding Facebook for Websites is a great start; however, participation doubles whenusers who don’t connect with Facebook are given other options. SIWOW offers the mostoptions for users to connect using established identities from any major platform,including Twitter, Yahoo!, LinkedIn, AOL and Google. On average, SIWOW client see a25% increase in registrations.1.2.2 Account LinkingWith SIWOW’s registration solution, your existing registered users can choose to linktheir accounts to one or more social networks accounts. SIWOW’s solution integratesyour own system with the social networks so you and your users don’t have to start fromscratch.1.2.3 Enriching Profile DataWhen users choose to connect using a social network identity, your site can access andapply rich profile data, streamlining the registration process and increasing conversions.Additionally, email addresses are pre-validated by the identity provider, enabling sites tofocus on welcoming visitors and highlighting key features, rather than the emailconfirmation process.1.2.4 Standardized Data (Linked of Data)Field structure and nomenclature for user data isn’t standard across social APIs, soSIWOW standardizes it for you. This makes it easy for site owners to access and apply
    • user data in a uniform fashion.
    • 1.3 ShareSIWOW makes sharing easier than ever before, increasing your users’ activity and yoursite’s productivity. Our ‘dynamic’ approach - prompting users to share content and activityat the right moments - gets your content into the top social feeds, driving high-qualityreferral traffic. And our Share plugin gives you a plug-and-play way for your users toeasily share content and activity to Facebook, Twitter, Yahoo, LinkedIn, Windows LiveMessenger and MySpace.1.3.1 One-click sharingUsers never have to leave your site. Set auto sharing options for optimum usability.1.3.2 Multiple networksAllow simultaneous sharing to multiple networks, or give users the option to email afriend or bookmark a page.1.3.3 More optionsOption to use an API to create your own UI, or use SIWOW’s Share plugin.1.3.4 Optimize PerformanceMessage content controls let you determine copy and imagery for each message. Defaultto Facebook sharing and increase site participation.1.3.5 Action-based triggersSimply tag any action on your site, such as voting, commenting or buying to prompt usersto share.
    • 1.3.6 Automatic link shorteningAutomatic link shortening supports referral traffic analytics and ensures that shared postsmeet character limits for each social site.
    • 1.4 Social PluginsWith SIWOW’s community plugins any website can easily add features that bring friendsinto the mix, driving greater levels of interaction and pulling people deeper into the e-commerce process.1.4.1 Activity Streams / FeedPull community and friend activity on your site into any page or feature: - Display a real-time stream of user activity on any page. - Option to display community, friends and/or user activity. - Draws users deeper into your site, increasing time spent and page views. - Creates instant personalization and social context. - Supports all major social networks.1.4.2 Social Live ChatAdd multi-platform chat to your event or site: - Creates instant community and engagement. - Supports all major social networks. - Consolidates conversations among users from all social networks into a single livestream. - Syndicates comments instantly to multiple social networks, driving traffic and"buzz". - Users can choose to view all conversations or just those of friends.
    • 1.4.3 CommentsA robust commenting plugin fully integrated with the SIWOW authentication platform: - Comment using a social identity, or as a guest. - Simple and intuitive interface. - Comments can be simultaneously published to multiple social networks. - Option to display recent comments from the community, users friends, or the user. - Fully customizable via CSS. - Admin-friendly with pre-moderation, comment hiding, user blocking capabilities andword blacklisting - Supports SEO: accessible to search engines
    • 1.4.4 RecommendasThe Recommendations plugin shows personalized recommendations to your users.Since the content is hosted by SIWOW social graph platform, the plugin can displaypersonalized recommendations whether or not the user has logged into your site. Togenerate the recommendations, the plugin considers all the social interactions with URLsfrom your site. For a logged in social media user, the plugin will give preference to andhighlight objects her friends have interacted with.1.4.5 Activity ButtonThe Activity button lets a user share your content with friends on social media. When theuser clicks the Activity button on your site, a story appears in the users friends NewsFeed with a link back to your website.When your Web page represents a real-world entity, things like movies, sports teams,celebrities, and restaurants, use the Social Graph protocol to specify information aboutthe entity. Activity Button already have you including the Social Graph tags on your Web
    • page, your page becomes equivalent to a social media page. This means when a userclicks a Activity button on your page, a connection is made between your page and theuser. Your page will appear in the "Likes(Activities) and Interests" section of the usersprofile, and you have the ability to publish updates to the user. Your page will show up insame places that social media pages show up around the site (e.g. search), and you cantarget ads to people who like your content.
    • 1.5 MobileThe SIWOW Social Optimization Platform is available for iPhone, iPad and Android!SIWOWs mobile SDKs give you the same powerful social functionality as our web basedplatform.1.5.1 Choice of API CallsFast & effiecientNo proxy requests requiredClient Side API CallsREST API CallsGet user info and photos1.5.2 API SupportFull support for all SIWOW API Calls including:Login / ConnectShare (publish user action)Get FriendsGet Photos
    • 1.6 AnalyticsSIWOW’s cross-platform analytics deliver interaction and traffic data, including detail byplatform and sharing type. SIWOW’s reports are available through an easy-to-use web-based system, as well as via API. Identify and activate top site advocates by assigningSIWOW’s iRank to your sites’ users.1.6.1 Identify and Activate Your Top Site Advocates With iRankIdentify individual advocates based on share volume, size of social graph, relationship,and volume of return traffic.Learn what content drives the most shares and traffic.Reward influencers for desired activities.Reference: http://www.slideshare.net/stanleydu/siwow-social-ranktechnicalwhitepaper1.6.2 Social Analytics ReportTotal Connected UsersNew UsersNew Connections by PlatformNewsfeed PostsNewsfeed Posts by PlatformStatus/Activities Updates
    • Status/Activities Updates by PlatformStatus Updates by PlatformSemantical ontology Messages SentSemantical ontology Messages Sent by PlatformReferred TrafficReferred Traffic by PlatformiRank Report
    • 2 E-Commerce Social Graph Products2.1 DashboardDiving into social media monitoring, listening, and engagement begins with the findingvery best platform to suit your needs.The SIWOW dashboard is a flexible, web-based social media monitoring andengagement platform that lets you view relevant conversations happening around yourbrand and products in real time. We aggregate those conversations – saving you lots oflegwork – and put them into visuals that make analysis and measurement meaningfuland actionable.Quickly create a profile using the Quickstart tool. Enter your keywords, select analysiswidgets from the extensive gallery, and get started listening in just minutes.And when you’re ready to engage based on what you learn, we’ve got you covered. Usethe SIWOW Engagement Console to do front-line interaction and put social mediainsights on every desk in your company. Assign, route, and tag posts, and respond toposts from your desktop. Tie all of that activity right back to your SIWOW dashboard toanalyze and report on the impact of your work.The SIWOW social media monitoring dashboard is built to help you bring social mediaintelligence inside your business.Integrating the use of social media channels into your organization starts with listening.To define how and where you should be responding, you need to know how and wherepeople are talking about you. The sheer volume of social media data can be hard tomanage, though, without a proper platform to find and engage discussions that mattermost to you. With SIWOW, you’ll be poised to absorb and act on the most relevantinformation people are sharing about your brand, products, competitors, and industry.The SIWOW dashboard is a complete social media monitoring, engagement, andworkflow management platform created to help you aggregate and analyze thecomments people are making about your brand and products on the web. View trendsand dig deeper into specific posts to get a pulse on how your company is faring online.
    • 2.2 Engagement ConsoleThe SIWOW Engagement Console is the solution to scaling social media engagementacross your organization. This desktop application helps your company listen, engage,and coordinate your outreach across teams and departments. It’s time to put the socialphone on every desktop in the company. The Engagement Console: • Is a complete real-time social web client (yep, more than Twitter) • Helps you coordinate team social media engagement across the enterprise • Shows SIWOW topic profiles right alongside your personal or corporate Twitter and Facebook streams • Lets you set one-click workflow for frequently used post routing, assignment, and classification • Feeds data to your SIWOW dashboard for reporting and analysisCustomers are talking about your business. With SIWOW’s Engagement Console, youwill know what they are saying and have the ability to join the conversation as it happens,where it’s happening.The SIWOW Engagement Console gives your company the ability to work collaborativelyacross departments to meet the needs of your customers. Your team will now have thepower to coordinate responses, share information, and stay connected.Your customer service team can answer questions and inquiries while sharing thisinformation with your sales staff or product development team. The Engagement Consolehelps your staff monitor social media conversations and allows them to work together toensure that customers receive not just a response, but the right response, each andevery time.Integrating fully with the SIWOW Dashboard, the Engagement Console allows your teamto generate reports, schedule regular alerts, and send information to team members andexecutives using all the power of SIWOW.The SIWOW Engagement Console allows you to capture conversations from across thesocial web and coordinate your social media activities and insights with your team andstakeholders. The Engagement Console allows you to share what you have learned andtruly bring collaboration to your team’s social media efforts.
    • 2.3 E-Commerce Applications Crisis Management The Lifecycle of Buzz Uncover Influencers Benchmark The Competition 360 Degrees of your Capture Industry Trends Brand Social Meets Web Analytics Sales and Lead Create a Listening Grid Generation Track & Measure Community Customer Service Make A Case for Social Engagement Outreach Media Find Your Brand Evangelists Listen When No One’s Talking2.3.1 Crisis ManagementHelp your business prepare and respond to potential threats, misinformation andnegative press. SIWOW6 lets you find conversations in real time, allowing you to respondquickly and effectively.2.3.2 The Lifecycle of BuzzTrack the lifecycle of your campaigns, announcements and communication efforts to seenot only what people are saying but how long the conversation lasts.2.3.3 Uncover InfluencersSIWOW6 helps you find out whose voice carries the most weight in social media. Ratethe relative influence of the people who are talking about your brand online.
    • 2.3.4 Benchmark The CompetitionFind out how SIWOW6 can help you keep track of what is being said about yourbusiness and your competitors online.2.3.5 360 Degrees of your BrandA brand is the sum of all conversations, and in the fast-moving and dynamic world ofsocial media, you want to have a handle on how your brand is being perceived out there.2.3.6 Capture Industry TrendsIt’s important for your business to stay several steps ahead of the emerging trends. Keepan eye on industry trends right along side your brand with SIWOW6.2.3.7 Social Meets Web AnalyticsSIWOW6 can help you find out if your content or the content of others is driving traffic toyour website.2.3.8 Sales and Lead GenerationUse SIWOW6 to generate leads for your sales team by listening to your prospects andcustomers online, and integrate with CRM.2.3.9 Create a Listening GridCommunicate internally about responses and engagement, and have up-to-the-minutenotification of happenings in social media that are relevant to you.
    • 2.3.10 Track & Measure Community EngagementBuilding an engagement dashboard will help you support and justify your communityengagement efforts, identify where your attention should be spent, and start establishinga new set of metrics to quantify and qualify the time your company spends in socialmedia.2.3.11 Customer Service OutreachBy listening to your customers online you can respond to customer service issues as theyarise and build a relationship with your community.2.3.12 Make A Case for Social MediaSIWOW6’s analysis widgets will help you show your team members and executives whatpeople are saying about your organization or industry online and demonstrateopportunities to interact with these conversations.2.3.13 Find Your Brand EvangelistsFigure out who’s advocating for your brand online and learn how to interact with andnurture these evangelists.2.3.14 Listen When No One’s TalkingEven if people aren’t talking about your organization online yet, using SIWOW6 you’ll findconversations and communities you should be participating in to spark positiveconversations.
    • 3 Services & SupportAt SIWOW, completing your implementation is not enough. We define success by userparticipation - increased registrations, sharing, traffic and engagement - and by clientsatisfaction.All SIWOW clients receive unlimited expert consulting services during the implementationphase, helping each client design the optimal connected experience. A dedicatedImplementation Support Manager heads every SIWOW implementation. We also provideongoing optimization consulting and technical support as needed.SIWOW provides 24/7 technical support by phone for all clients.