Gate2Shop Games Industry Overview.

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A short overview of the games industry. This will help you understand it, so that you can plan and monetize your game better.

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Gate2Shop Games Industry Overview.

  1. 1. Sell. More.<br />GAMES INDUSTRY OVERVIEW <br />January, 2011<br />
  2. 2. Sell. More.<br />Agenda<br />Agenda<br />Segments and Business Models<br />The Market <br /><ul><li> US Market
  3. 3. EU Market – Top 5 </li></ul>Industry Specifics<br />
  4. 4. Sell. More.<br />Agenda<br />Agenda<br />Segments and Business Models<br />The Market <br /><ul><li> US Market
  5. 5. EU Market – Top 5 </li></ul>Industry Specifics<br />
  6. 6. 4<br />Online Game Segments<br />Main Segments:<br />Mobile Games, for example for mobile phone or PDA<br />Online Games: Casual, Social, MMOs, Browser-Based (often considered MMOs)<br />Console Games – distribution available both offline (DVD) or online (wi, PS, Xbox Live, etc) <br />Standard PC Games – if purchased online fall under retail market <br />
  7. 7. Business Models <br />Pay-to-Play (client based) – customers have to pay an initial amount in order to start playing – Star Craft II, Diablo, Guild Wars, most Yahoo Games<br />Customer in most cases have to download the game in order to play it<br />This business model is slowly shifting towards Free-to-Play <br />Some major MMOs are based on this business model<br />5<br />
  8. 8. Business Models<br />Free-to-Play – customer can play the game without paying anything. <br />Virtual currencies are available to advance in the game – Mafia Wars, Farmville <br />Customers most play such games in a web browser<br />Most gaming developers and publishers are moving towards this business model<br />6<br />
  9. 9. Business Models<br />Play-to-Pay at “x” – Customers pay based on a certain criteria - level reached (every 5th level), special DLCs (unlocking special areas)<br />In most cases, customer have to download the game in order to play it<br />Sometimes this business model is coupled with a small initial amount <br />One of the best ways to monetize games<br />7<br />
  10. 10. Business Models<br />Subscription based– Customers pay a small initial amount to have the game + monthly fee to play it – World of Warcraft, Conan<br />In most cases, customer have to download the game in order to play it<br />The best monetization business model but also the most difficult to achieve<br />Only a few gaming companies have managed to use it successfully <br />8<br />
  11. 11. Sell. More.<br />Agenda<br />Agenda<br />Segments and Business Models<br />The Market <br /><ul><li>US Market
  12. 12. EU Market – Top 5 </li></ul>Industry Specifics<br />
  13. 13. Share of Games Wallet Across Platforms<br />10<br />Source: gamesindustry.com. Black Book 2011<br />
  14. 14. MMO Revenue 2010<br />11<br />Source: gamesindustry.com. Black Book 2011<br />
  15. 15. Playing vs Paying I MMOs 2010<br />12<br />Source: gamesindustry.com. Black Book 2011<br />
  16. 16. Playing vs Paying I Game Portals 2010<br />13<br />Source: gamesindustry.com. Black Book 2011<br />
  17. 17. Sell. More.<br />Agenda<br />Agenda<br />Segments and Business Models<br />The Market <br /><ul><li>US Market
  18. 18. EU Market – Top 5</li></ul>Industry Specifics<br />
  19. 19. US Market – Survey 2010 <br />15<br />Source: gamesindustry.com. Black Book 2011<br />
  20. 20. US Market 2010<br />16<br />Source: gamesindustry.com. Black Book 2011<br />
  21. 21. Social Games 2009<br />17<br />Source: gamesindustry.com. Black Book 2011<br />
  22. 22. MMO Game Revenue 2009<br />18<br />Source: gamesindustry.com. Black Book 2011<br />
  23. 23. Sell. More.<br />Agenda<br />Agenda<br />Segments and Business Models<br />The Market <br /><ul><li>US Market
  24. 24. EU Market – Top 5 </li></ul>Industry Specifics<br />
  25. 25. 20<br />UK 2010 <br />Source: gamesindustry.com. Black Book 2011<br />
  26. 26. 21<br />Germany 2010 <br />Source: gamesindustry.com. Black Book 2011<br />
  27. 27. 22<br />France 2010 <br />Source: gamesindustry.com. Black Book 2011<br />
  28. 28. 23<br />Netherlands 2010 <br />Source: gamesindustry.com. Black Book 2011<br />
  29. 29. 24<br />Belgium 2010 <br />Source: gamesindustry.com. Black Book 2011<br />
  30. 30. Sell. More.<br />Agenda<br />Agenda<br />Segments and Business Models<br />The Market <br /><ul><li>US Market
  31. 31. EU Market – Top 5 </li></ul>Industry Specifics<br />
  32. 32. 26<br />Industry Specific<br />MMO games represent the largest portion of online games, followed by wireless games<br />Wireless games are expected to grow by 14% on an annual basis reaching to up to $13 billion in 2013<br />The three largest game producers are – the US, Japan and the UK, followed by Germany and Australia<br />Around 41% percent of gamers are women <br />
  33. 33. 27<br />Industry Specific<br />Predominant payment method used for game purchases – credit cards<br />Larger MMOs depend heavily on alternative payment methods <br />The industry is one with many chargebacks, especially in the Free-to-Play business model <br />Games will shift towards the Free-to-Play business models in the next couple of years <br />

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