Why presentations suck?
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Why presentations suck?

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Why presentations suck? Why presentations suck? Presentation Transcript

  • PRESENTATIONS SUCK WHY Alexei Kapterev WWW.KAPTEREV.COM
  • GOOD PRESENTATIONS ARE HARD TO DO.
  • THEY MIGHT SEEM EASY.
  • BUT OF COURSE THIS IS JUST AN 
 ILLUSION. IT’S ALL HARD WORK.
  • BUT WHAT EXACTLY MAKES THEM SO HARD? (oops, wrong picture)
  • BUT WHAT EXACTLY MAKES THEM SO HARD? (yep, that’s me)
  • to I DECIDED ASK
  • I asked ~40 people “What makes preparing and delivering presentations so difficult?” Disclaimer: I am not a sociologist, this is by no means scientific. If you want to research this subject properly — please do contact me. They named 3 reasons each. This is the analysis of their replies. It’s illuminating.
  • PRESENTATION PROBLEMS META Motivation (31) Setting goals (12) Presentations aren’t important (9) Slacking (8) Other (2) No content (10) Audience-related (8) Presentations culture (7) Other (4) STRUCTURE Structuring (15) Storytelling (9) Focus on the core (11) Other (4) SLIDES DELIVERY Design skills (12) Lack of taste or visual culture (7) Fear or anxiety (10) This is the amount of 
 complaints in this category
  • Surprise #1: MOST PROBLEMS WITH PRESENTATIONS HAVE NOTHING TO DO WITH
 PRESENTATION SKILLS.
  • SUCK PRESENTATIONS beca e PEOPLE DON’T WANT TO DO THEM
  • HARD WORK YOU SEE, ON ONE HAND, IT’S HARD WORK. ON THE OTHER HAND…
  • OH, WAIT, WHAT’S 
 ON THE OTHER HAND?! ?HARD WORK
  • “This presentation is just a formality, 
 you know…” “All important decisions are made 
 behind the scenes anyway…” “Everybody admits — secretly —
 that it’s just a waste of time…” PRESENTATIONS AREN’T IMPORTANT
  • PEOPLE DON’t SET MOTIVATING GOALS “There was no clear goal…” “There is no real goal, they just do it because they were told to do it…” “They don’t understand that they 
 have to SELL their ideas…”
  • TRY SETTING GOALS THAT MOTIVATE YOU TIP #1
  • WORK ON THE END FIRST (IT’S WHERE 
 YOU ASK PEOPLE TO DO SOMETHING!) TIP #2
  • Come up with your ending before you figure out your middle. Seriously. ! Endings are hard, get yours working up front. Pixar, Inc.
 Storytelling Rule #7 “ ”
  • SOMEHOW COMMUNICATE THAT 
 PRESENTATIONS ARE IMPORTANT TOP PRESENTATION AWARD WINNER 
 OR SOMETHING TIP #3for managers
  • Surprise #2: STRUCTURING INFORMATION IS THE MOST IMPORTANT PRESENTATION SKILL
  • The main point is obscured by lots of irrelevant detail. Source: PowerPoint® Presentation Flaws and Failures: 
 A Psychological Analysis (2012) by Stephen M. Kosslyn et al THE SINGLE MOST COMMON AND ALSO 
 THE MOST ANNOYING PRESENTATION PROBLEM “ ”
  • STRUCTURING & PRIORITISING “I want to tell them EVERYTHING but there’s never enough time…” “They don’t structure the information so it’s just incomprehensible….” “Presenters don’t focus on what’s most important…”
  • HOW DO YOU IDENTIFY THE CORE? YOU NEED TO ORGANISE YOUR INFORMATION
  • LEARN TO USE MIND MAPS OR CONCEPT 
 MAPS FOR PLANNING PRESENTATIONS TIP #4
  • Surprise #3: POWERPOINT* * OK, no surprise here
  • Editing slides 
 for most people is really, really HARD. Editing slides for most people is really, really HARD.
  • Editing slides is hard “I am not a designer so it doesn’t come out pretty…” “Most presentation programs require 
 a tutor to use them…” “Design.”
  • TIP #5 FORGIVE ME FOR BEING CAPTAIN OBVIOUS BUT SOFTWARE & DESIGN TRAINING HELPS
  • 1. Do I really, really want to make this presentation? Why? Get to the bottom of it. 2. Mind mapping helps a lot.This 
 is probably presentation skill #1. 3. There’s still no decent slide editor, both powerful and easy 
 to use.This is an opportunity. KEY TAKEAWAYS
  • License: CC, Attribution, Share Alike | http://creativecommons.org/licenses/by-sa/2.5/ kapterev@gmail.com www.kapterev.com ALEXEI KAPTEREV