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Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
Working Together To Build Social News
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Working Together To Build Social News

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Working together to build brands, Justin Osofsky, Director of Media Partnership, Facebook

Published in: Business
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Transcript of "Working Together To Build Social News"

  1. 1. Average number friends on URLs visited from Facebook Facebook 350 310 300 250 2.4x more 200 5.3x more 150 130 100 50 0 Average Facebook User People who like articles Average Facebook user People who like articles
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  3. 3.  Clickthrough rate (CTR) • Like button w/ faces - Like button w/out faces - - Number of friends who have liked article
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  5. 5.  Age distribution of users who like articles on news sites vs. newspaper subscribers 35% Users who click like Newspaper subscriber 30% median: 34 median: ~51 25% 20% 15% 10% 5% 0% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Users who click "like" on news sites Newspaper subscribers Source: Newspaper Association of America, Facebook internal data
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