Working Together To Build Social News
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Working Together To Build Social News

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Working together to build brands, Justin Osofsky, Director of Media Partnership, Facebook

Working together to build brands, Justin Osofsky, Director of Media Partnership, Facebook

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  • 1. Average number friends on URLs visited from Facebook Facebook 350 310 300 250 2.4x more 200 5.3x more 150 130 100 50 0 Average Facebook User People who like articles Average Facebook user People who like articles
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  • 3.  Clickthrough rate (CTR) • Like button w/ faces - Like button w/out faces - - Number of friends who have liked article
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  • 5.  Age distribution of users who like articles on news sites vs. newspaper subscribers 35% Users who click like Newspaper subscriber 30% median: 34 median: ~51 25% 20% 15% 10% 5% 0% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Users who click "like" on news sites Newspaper subscribers Source: Newspaper Association of America, Facebook internal data
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