Market Overview In over 40 industrialized countries, the rate of mobile phone adoption is over 100%. … for the majority in the world, this is the only computer they will own … In 2008, cell phone networks will be faster than current cable connections. (source: Qualcomm EVDO roadmap) Mobile has become the most pervasive and personal technology we’ve ever seen

In over 40 industrialized countries, the rate of mobile phone adoption is over 100%.

… for the majority in the world, this is the only computer they will own …

In 2008, cell phone networks will be faster than current cable connections. (source: Qualcomm EVDO roadmap)

Mobile is how we access what’s important in our lives Web TV GPS TXT

Health care must embrace the mobile world ! The Challenge

We’ve all experienced this!

Our Vision Mobile becomes the channel of choice for: consumers seeking expert information and counsel to effect positive change in the health of themselves and their families Medical professionals looking to extend the reach, effectiveness and nature of their practices

Mobile becomes the channel of choice for:

consumers seeking expert information and counsel to effect positive change in the health of themselves and their families

Medical professionals looking to extend the reach, effectiveness and nature of their practices

Our Mission To put a doctor in your pocket!

Our initial expert-consumer application Monitors the users’ nutritional behavior Connects users to experts in meaningful ways Helps them modify their eating habits Continuously Motivates them in their quest for change

Monitors the users’ nutritional behavior

Connects users to experts in meaningful ways

Helps them modify their eating habits

Continuously Motivates them in their quest for change

User experience

User experience

User experience

User experience

What we have learned Personalized feedback has more impact Video interaction is more personal Tracking diet and progress is now fun Convenience = Compliance = Success

Personalized feedback has more impact

Video interaction is more personal

Tracking diet and progress is now fun

Convenience = Compliance = Success

Based on MyFoodPhone learnings, we are developing Pacifica, a broader healthcare-based mobile platform

Mobile technology reinforces the human element and personal care in the professional-consumer relationship. It’s the doctor in your pocket

Mobile-enabled data and records integrate into practice Simpler, more profitable and more patient-centric for healthcare professionals The Pacifica Platform

Where we’re going Introduce MyFoodPhone in Europe Introduce a doctor consultation service on mobile video Initiate a series of pilot programs with leading healthcare providers focusing on wellness and chronic disease management We are working closely with carriers (Verizon, Sprint) and handset and chipset makers (Qualcomm, Motorola …) to deploy those projects

Introduce MyFoodPhone in Europe

Introduce a doctor consultation service on mobile video

Initiate a series of pilot programs with leading healthcare providers focusing on wellness and chronic disease management

We are working closely with carriers (Verizon, Sprint) and handset and chipset makers (Qualcomm, Motorola …) to deploy those projects