20081117 Enterprise2.0


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  • 20081117 Enterprise2.0

    1. 1. Enterprise 2.0 Innovative organizational communication 2008-17-11 Stefanie Stang GIT CC Marketing
    3. 3. WEB 2.0 INTRODUCTION <ul><li>It’s all about me </li></ul><ul><li>And my networks </li></ul><ul><li>It’s open </li></ul><ul><li>Emergent </li></ul><ul><li>Fast </li></ul><ul><li>And always on </li></ul><ul><li>An approach, not a technology </li></ul><ul><li>Emergent structures </li></ul><ul><li>Software as a service </li></ul><ul><li>Information reuse </li></ul><ul><li>Social networking </li></ul>The Web 2.0 spirit Web 2.0 characteristics
    4. 4. WEB 2.0 GARTNER RESEARCH <ul><li>Gartner Emerging Technologies Report </li></ul><ul><li>Web 2.0 on top in Gartner’s annual release of Emerging Technologies Report </li></ul><ul><li>Gartner </li></ul><ul><li>80% of Global 1000 companies will have tried Web 2.0 by the end of 2008 </li></ul><ul><li>But only 20% of those companies will successfully adopt the &quot;non-technology attributes&quot; of Web 2.0, such as metadata and content produced by users </li></ul><ul><li>While products allows companies to build Web 2.0 applications, a company will also need to know how to adopt these application and use them to encourage social interaction that is integral to the concept </li></ul><ul><li>It's &quot;more than just the technology” </li></ul>
    5. 5. <ul><li>Enterprise social software, also known as Enterprise 2.0, is a term describing social software used in &quot;enterprise&quot; (business) contexts </li></ul><ul><li>It includes social and networked modifications to company intranets and other classic software platforms used by large companies to organize their communication </li></ul><ul><li>In contrast to traditional enterprise software, which imposes structure prior to use, this generation of software tends to encourage use prior to providing structure </li></ul><ul><li>Enterprise 2.0 includes: </li></ul><ul><ul><li>Wikis and Blogs </li></ul></ul><ul><ul><li>Podcasts </li></ul></ul><ul><ul><li>RSS </li></ul></ul><ul><ul><li>Instant messaging </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Online Communities </li></ul></ul>DEFINITION ENTERPRISE 2.0
    6. 6. WHAT ARE WIKIS? <ul><li>The main principle of a wiki is to create content which is characterized by the following criteria: </li></ul><ul><ul><li>Technological simplicity </li></ul></ul><ul><ul><li>Open access </li></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><li>Versioning </li></ul></ul>“ A wiki is a page or collection of web pages designed to enable anyone who accesses it to contribute or modify content, using a simplified markup language.”
    7. 7. FIELDS OF APPLICATION IN AN ORGANIZATION <ul><li>Documentation of knowledge </li></ul><ul><li>Project management </li></ul><ul><li>Accumulation and exchange of information </li></ul>“ When I imagine an organization I have in mind nothing more than an interlocking network of communication processes.” (James R. Taylor, 2003)
    8. 8. ISSUES OF THE WIKI USE IN ORGANIZATIONS <ul><li>No asset management included </li></ul><ul><li>Complicated control procedure – Quality management absolutely needed </li></ul><ul><li>After some years without administration a corporate wiki may end in chaos </li></ul><ul><li>Categories may be included, but no real hierarchies or a navigation </li></ul><ul><li>The management of rights and roles in a wiki may become laborious </li></ul><ul><li>The acceptance of wikis as a replacement of intranets may not been given </li></ul><ul><li>Wikis are a good solution for project documentation, but over the years the overview may get lost. Consequence: Nobody knows in which wiki to search for the needed information </li></ul>
    9. 9. WHAT ARE WEBLOGS? <ul><li>A blog is a website that is typically maintained by a person or organization for the means of sharing information, commenting on events and /or the publication of videos, images, music, and audio </li></ul><ul><li>A typical blog combines text, images, and links to other blogs, web pages and other media related to its topic </li></ul><ul><li>The ability for readers to leave comments in an interactive format is an important part of many blogs </li></ul><ul><li>The Blogoshere </li></ul><ul><li>The collective community of all blogs is known as the blogosphere. Since all blogs are on the internet by definition, they may be seen as interconnected and socially networked </li></ul>
    10. 10. FIELDS OF APPLICATION IN AN ORGANIZATION <ul><li>Corporate news </li></ul><ul><li>Project updates - “Project Blog” </li></ul><ul><li>Organizational updates </li></ul><ul><li>Customer communication – “CRM Blog” </li></ul><ul><li>Notification new products - „Product Blog“ </li></ul><ul><li>Interaction of employees </li></ul><ul><li>„Campaign Blog“ </li></ul><ul><li>„Crisis Blog“ </li></ul>
    11. 11. ISSUES OF THE BLOG USE IN ORGANIZATIONS <ul><li>Defamation of authors through comments </li></ul><ul><li>Interaction invites spam </li></ul><ul><li>High personal costs for a high frequently blogging </li></ul><ul><li>Blogging guidelines for employees are necessary (Who is allowed to start a new blog? Who are the editors? Is every employee an editor?) </li></ul>
    12. 12. FURTHER ENTERPRISE 2.0 FEATURES <ul><li>RSS feeds </li></ul><ul><li>Subscription to updates from blogs and wikis </li></ul><ul><li>Notification of system changes </li></ul><ul><li>Competitive and market intelligence </li></ul><ul><li>Publish organizational updates </li></ul><ul><li>Social networking </li></ul><ul><li>Expertise management </li></ul><ul><li>Contact management </li></ul><ul><li>Alternative to email </li></ul>
    13. 13. FURTHER ENTERPRISE 2.0 ISSUES <ul><li>There are enterprise versions of every Enterprise 2.0 application </li></ul><ul><ul><li>Hosted internally </li></ul></ul><ul><ul><li>Secured access </li></ul></ul><ul><ul><li>Appliance-based </li></ul></ul><ul><li>Address in policies </li></ul><ul><ul><li>Whether Web 2.0 solutions will be allowed </li></ul></ul><ul><ul><li>Which tools will be allowed or supported </li></ul></ul><ul><li>What type of information can be published </li></ul><ul><li>Whether posts, etc. will be reviewed pre- or post-publication </li></ul><ul><ul><li>The value of these tools is in making collaboration fast and easy, not slow and bureaucratic. </li></ul></ul><ul><li>Consider whether to implement versions inside the firewall </li></ul>
    14. 14. USEFUL LINKS <ul><li>Enterprise 2.0 – The Collaborative Technologies Conference http://www.e2conf.com/ </li></ul><ul><li>How to – Corporate Blogs http://www.sichelputzer.de/2008/04/15/howto-corporate-blogs/ </li></ul><ul><li>Corporate Blogs- Einsatzmöglichkeiten und Herausforderungen http://www.zerfass.de/CorporateBlogs-AZ-270105.pdf </li></ul><ul><li>Wikis im Unternehmenseinsatz http://bloganbieter.de/2007/11/09/wikis-im-unternehmenseinsatz-corporate-wikis/ </li></ul><ul><li>IT Frontal: Wikis - eine vielversprechende Form des Wissensmanagements? http://www.itfrontal.de/2008/01/wikis-im-untern.html </li></ul><ul><li>Wikis im Unternehmenseinsatz http://www.fzi.de/KCMS/kcms_file.php?action=link&id=644 </li></ul><ul><li>Andrew McAfee’s Enterprise 2.0 blog http://blog.hbs.edu/faculty/amcafee/ </li></ul>
    15. 15. LITERATURE <ul><li>Eck, K. (2007): Unternehmen im Online-Dialog zum Kunden. Orell Füssli. </li></ul><ul><li>Koch, M.; Richter, A. (2007): Enterprise 2.0. Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen. Oldenbourg. </li></ul><ul><li>McAfee, A. (2006): Enterprise 2.0. The Dawn of Emergent Collaboration. In: MIT Sloan Management Review 3, S. 20-28. </li></ul><ul><li>Tapscott, D.; Williams A. (2006): Wikinomics: How Mass Collaboration Changes Everything. Portfolio Hardcover. </li></ul><ul><li>Weinberger, D. (2007). Everything is Miscellaneous: The Power of the New Digital Disorder. Times Book. </li></ul><ul><li>Zerfass, A.; u.a. (2008): Kommunikation, Partizipation und Wirkungen im Social Web. Strategien und Anwendungen: Perspektiven für Wirtschaft, Politik und Publizistik: Band 2. Halem. </li></ul>
    16. 16. THANK YOU!