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Mobile News Applications: Customization Is A Magic Tool In A Battle For Customers
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Mobile News Applications: Customization Is A Magic Tool In A Battle For Customers

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This is a research of mechanisms which news applications use to create the customized newsfeed for the user. Prepared by Stanfy company …

This is a research of mechanisms which news applications use to create the customized newsfeed for the user. Prepared by Stanfy company

You can download this case study on our site - absolutely free, in 1 click!
http://stanfy.com/blog/news-applications-customization-study/

Published in: Technology, News & Politics

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  • 1. News apps category became one of the most popular from the early beginning of mobile applications. This is a part of our everyday life and many people start their day accompanied with coffee and mobile news. There are more than 40.000 apps in the News category in both AppStore and Google Play, so competition is rather tough. At the same time, according to Flurry analytics, News category is among those where users are extremely loyal (use more than 5 times a week, retention rate is over 50%). So, users are already loyal, but publishers need to push loyalty even higher. But how?
  • 2. The main feature which media apps use now to grow loyalty is news feed personalization. This is a short research of the most trending news applications and their approaches to trimming newsfeed individually for their users. The newsfeed personalization is achieved in 2 ways: ● User­driven. User selects interested topics and sources including tags and sub­topics ● Machine­driven. App algorithm monitors user’s preferences such as news views, likes/dislikes and social preferences. After collecting this info application adjusts newsfeed and eliminates uninteresting items. So, let’s look at examples of customization tools.
  • 3. 1. Set your interests Apps like StumpleUpon, Pulse and Zite don’t have the generic newsfeed at all ­ you need to choose your preferences first. StumpleUpon   Pulse  Pulse
  • 4. 2. Link your social networks and RSS ….and let the app do the rest for you. Flipboard is the most well­known example for adding social news to the newsfeed along with picking  topics:
  • 5. In Feedly we also see this approach: the app offers user choose from topics or sync with Google Reader:
  • 6. Zite application gets user’s information from the social networks and also picking topics:
  • 7. 3. Let the algorithm will learn your preferences Vu application learns what user likes through tags and simple Yes/No answers:
  • 8. and also through topic selection and indicating emotions:
  • 9. 4. Mix of tools Topics, subtopics and newssource choose combined with like/dislike buttons. News360 application offers a wide range of customization options. First, user has a chance to select the topics. Later they can refine this list:
  • 10. As well as create news section and like or dislike the article:
  • 11. Conclusions ● News apps category is one of the most popular in marketplace, the competition is tough. Most apps have a rather loyal audience already, but publishers push it even further; ● At the moment the most effective way to keep users attention in the news app is newsfeed customisation. Currently there two major trends in newsfeed personalization; ● Users­driven approach gives an opportunity to each user to select their own share of topics and news sources; ● Machine­driven approach implies using an algorithm that suggest the most relevant news based on user’s profiles in social networks, RSS, tags, votes and even emotions; ● Some apps use a mix of these tools to engage and retain users for longer time; ● None of these tools is a silver bullet for news apps, so publishers continue to search. As the battle on news apps market continues, we are sure that in a little while some new exciting user retention techniques will come up.
  • 12. About Stanfy Mobile Design & Development Team We create awesome iOS and Android apps Visit us at stanfy.com

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