Staney Varghese - @staneymv                              METRIC MEN                              Part 1I -Social media met...
"lets figure out how to collect and report evermore data and not bother with a truly immersiveunderstanding of these channe...
“The day you sign aclient is the day you start losing them”
Blogs
BLOG METRICS
BLOG METRICS• Blogging           for content  •   Total visits  •   Percentage of new visits  •   Visits from search engines
BLOG METRICS• Blogging           for content  •   Total visits  •   Percentage of new visits  •   Visits from search engin...
BLOG METRICS• Blogging           for content  •   Total visits  •   Percentage of new visits  •   Visits from search engin...
TOOL - GOOGLE ANALYTICS
TWITTER METRICS
TWITTER METRICS• Engagement •   How diverse is the group that @ messages you? •   Are you broadcasting or participating in...
TWITTER METRICS• Engagement  •   How diverse is the group that @ messages you?  •   Are you broadcasting or participating ...
TWITTER METRICS• Engagement  •   How diverse is the group that @ messages you?  •   Are you broadcasting or participating ...
TWITTER METRICS
TWITTER METRICS• Reach •   Are your tweets interesting and informative enough to build     an audience? •   How far has yo...
TWITTER METRICS• Reach •   Are your tweets interesting and informative enough to build     an audience? •   How far has yo...
TWITTER METRICS
TWITTER METRICS• Linguistic Analysis  •   Analysis of words used in tweets and creating associations
TWITTER METRICS• Linguistic Analysis  •   Analysis of words used in tweets and creating associations• Content Visualizatio...
TOOL - KLOUT
FACEBOOK METRICS
FACEBOOK METRICS• Interactions  •   Total number of comments, Wall posts, and likes.
FACEBOOK METRICS• Interactions  •   Total number of comments, Wall posts, and likes.• Interactions        per post  •   Av...
FACEBOOK METRICS• Interactions  •   Total number of comments, Wall posts, and likes.• Interactions        per post  •   Av...
FACEBOOK METRICS• Interactions  •   Total number of comments, Wall posts, and likes.• Interactions        per post  •   Av...
FACEBOOK METRICS• Interactions  •   Total number of comments, Wall posts, and likes.• Interactions        per post  •   Av...
FACEBOOK METRICS
FACEBOOK METRICS• Page   views •   Number of times your Page has been viewed by Facebook users.
FACEBOOK METRICS• Page    views •   Number of times your Page has been viewed by Facebook users.• Media     consumption • ...
FACEBOOK METRICS• Page    views •   Number of times your Page has been viewed by Facebook users.• Media     consumption • ...
FACEBOOK METRICS• Page    views •   Number of times your Page has been viewed by Facebook users.• Media     consumption • ...
FACEBOOK METRICS• Page    views •   Number of times your Page has been viewed by Facebook users.• Media     consumption • ...
TOOL - FACEBOOK INSIGHTS
INNOVATIVE NEW METRICS
Having fun with metrics
REAL TIME MONITORING
CROWD BEHAVIOR
CROWD BEHAVIOR
CROWD BEHAVIOR
SUMMARY
SUMMARY•   Put aside traditional methods of analytic thinking.
SUMMARY•   Put aside traditional methods of analytic thinking.•   Participate in these mediums to truly appreciate what th...
SUMMARY•   Put aside traditional methods of analytic thinking.•   Participate in these mediums to truly appreciate what th...
SUMMARY•   Put aside traditional methods of analytic thinking.•   Participate in these mediums to truly appreciate what th...
SUMMARY•   Put aside traditional methods of analytic thinking.•   Participate in these mediums to truly appreciate what th...
QUESTIONS?
Social Media Metrics - part 2 Platforms and Tools
Social Media Metrics - part 2 Platforms and Tools
Social Media Metrics - part 2 Platforms and Tools
Social Media Metrics - part 2 Platforms and Tools
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Social Media Metrics - part 2 Platforms and Tools

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  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
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  • Social Media Metrics - part 2 Platforms and Tools

    1. 1. Staney Varghese - @staneymv METRIC MEN Part 1I -Social media metrics Platforms and tools
    2. 2. "lets figure out how to collect and report evermore data and not bother with a truly immersiveunderstanding of these channels and what makes them unique"
    3. 3. “The day you sign aclient is the day you start losing them”
    4. 4. Blogs
    5. 5. BLOG METRICS
    6. 6. BLOG METRICS• Blogging for content • Total visits • Percentage of new visits • Visits from search engines
    7. 7. BLOG METRICS• Blogging for content • Total visits • Percentage of new visits • Visits from search engines• Blogging for commerce • Average length of stay • Number of pages viewed per visit • Referrals from other sites
    8. 8. BLOG METRICS• Blogging for content • Total visits • Percentage of new visits • Visits from search engines• Blogging for commerce • Average length of stay • Number of pages viewed per visit • Referrals from other sites• Blogging for community • Repeat visits • RSS subscribers • Comments • Referrals from social outposts like Twitter or Digg
    9. 9. TOOL - GOOGLE ANALYTICS
    10. 10. TWITTER METRICS
    11. 11. TWITTER METRICS• Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?
    12. 12. TWITTER METRICS• Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?• Velocity • How likely are you to be retweeted? • Do a lot of people retweet you or is it the same few followers?
    13. 13. TWITTER METRICS• Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?• Velocity • How likely are you to be retweeted? • Do a lot of people retweet you or is it the same few followers?• Activity • Are you tweeting too little or too much? • Are your tweets effective in generating new followers, retweets and @ replies?
    14. 14. TWITTER METRICS
    15. 15. TWITTER METRICS• Reach • Are your tweets interesting and informative enough to build an audience? • How far has your content spread across Twitter? • Are people adding you to lists and are those lists being followed?
    16. 16. TWITTER METRICS• Reach • Are your tweets interesting and informative enough to build an audience? • How far has your content spread across Twitter? • Are people adding you to lists and are those lists being followed?• Demand • How many people did you have to follow to build your count of followers? • How often are your follows reciprocated?
    17. 17. TWITTER METRICS
    18. 18. TWITTER METRICS• Linguistic Analysis • Analysis of words used in tweets and creating associations
    19. 19. TWITTER METRICS• Linguistic Analysis • Analysis of words used in tweets and creating associations• Content Visualization • Visualization of highly associative words with your brand and viewing streams (tweets) for any associative word
    20. 20. TOOL - KLOUT
    21. 21. FACEBOOK METRICS
    22. 22. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.
    23. 23. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.
    24. 24. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.• Demographic info • Stats on the gender and age of your fans
    25. 25. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.• Demographic info • Stats on the gender and age of your fans• Post quality • Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
    26. 26. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.• Demographic info • Stats on the gender and age of your fans• Post quality • Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.• Posts • Number of posts your Page has made either on the Wall or in video.
    27. 27. FACEBOOK METRICS
    28. 28. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.
    29. 29. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.
    30. 30. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.• Discussion posts • Total number of discussion posts written by fans.
    31. 31. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.• Discussion posts • Total number of discussion posts written by fans.• Reviews • Number of times your Page has been rated in the Reviews application.
    32. 32. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.• Discussion posts • Total number of discussion posts written by fans.• Reviews • Number of times your Page has been rated in the Reviews application.• Unsubscribes / Re-subscribes • Number of people who have chosen to hide your posts (unsubscribes) in their News Feed, compared to the number of people who have purposely undone that action
    33. 33. TOOL - FACEBOOK INSIGHTS
    34. 34. INNOVATIVE NEW METRICS
    35. 35. Having fun with metrics
    36. 36. REAL TIME MONITORING
    37. 37. CROWD BEHAVIOR
    38. 38. CROWD BEHAVIOR
    39. 39. CROWD BEHAVIOR
    40. 40. SUMMARY
    41. 41. SUMMARY• Put aside traditional methods of analytic thinking.
    42. 42. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.
    43. 43. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.• Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.
    44. 44. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.• Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.• It is important to choose the metrics that help you measure your unique goals.
    45. 45. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.• Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.• It is important to choose the metrics that help you measure your unique goals.• There are no short cuts. Be willing to work hard. Be willing to put in the sweat equity. Be willing to try 33 things (tools / metrics / strategies) to find the 3 that work for you.
    46. 46. QUESTIONS?
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