Social Media Metrics - part 2 Platforms and Tools
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  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Engagement* How diverse is the group that @ messages you?* Are you broadcasting or participating in conversation?Velocity* How likely are you to be retweeted?* Do a lot of people retweet you or is it always the same few followers?Activity * Are you tweeting too little or too much for your audience?* Are your tweets effective in generating new followers, retweets and @ replies?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
  • Reach* Are your tweets interesting and informative enough to build an audience?* How far has your content been spread across Twitter?* Are people adding you to lists and are those lists being followed?Demand* How many people did you have to follow to build your count of followers?* How often are your follows reciprocated?\n
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Social Media Metrics - part 2 Platforms and Tools Presentation Transcript

  • 1. Staney Varghese - @staneymv METRIC MEN Part 1I -Social media metrics Platforms and tools
  • 2. "lets figure out how to collect and report evermore data and not bother with a truly immersiveunderstanding of these channels and what makes them unique"
  • 3. “The day you sign aclient is the day you start losing them”
  • 4. Blogs
  • 5. BLOG METRICS
  • 6. BLOG METRICS• Blogging for content • Total visits • Percentage of new visits • Visits from search engines
  • 7. BLOG METRICS• Blogging for content • Total visits • Percentage of new visits • Visits from search engines• Blogging for commerce • Average length of stay • Number of pages viewed per visit • Referrals from other sites
  • 8. BLOG METRICS• Blogging for content • Total visits • Percentage of new visits • Visits from search engines• Blogging for commerce • Average length of stay • Number of pages viewed per visit • Referrals from other sites• Blogging for community • Repeat visits • RSS subscribers • Comments • Referrals from social outposts like Twitter or Digg
  • 9. TOOL - GOOGLE ANALYTICS
  • 10. TWITTER METRICS
  • 11. TWITTER METRICS• Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?
  • 12. TWITTER METRICS• Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?• Velocity • How likely are you to be retweeted? • Do a lot of people retweet you or is it the same few followers?
  • 13. TWITTER METRICS• Engagement • How diverse is the group that @ messages you? • Are you broadcasting or participating in conversations?• Velocity • How likely are you to be retweeted? • Do a lot of people retweet you or is it the same few followers?• Activity • Are you tweeting too little or too much? • Are your tweets effective in generating new followers, retweets and @ replies?
  • 14. TWITTER METRICS
  • 15. TWITTER METRICS• Reach • Are your tweets interesting and informative enough to build an audience? • How far has your content spread across Twitter? • Are people adding you to lists and are those lists being followed?
  • 16. TWITTER METRICS• Reach • Are your tweets interesting and informative enough to build an audience? • How far has your content spread across Twitter? • Are people adding you to lists and are those lists being followed?• Demand • How many people did you have to follow to build your count of followers? • How often are your follows reciprocated?
  • 17. TWITTER METRICS
  • 18. TWITTER METRICS• Linguistic Analysis • Analysis of words used in tweets and creating associations
  • 19. TWITTER METRICS• Linguistic Analysis • Analysis of words used in tweets and creating associations• Content Visualization • Visualization of highly associative words with your brand and viewing streams (tweets) for any associative word
  • 20. TOOL - KLOUT
  • 21. FACEBOOK METRICS
  • 22. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.
  • 23. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.
  • 24. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.• Demographic info • Stats on the gender and age of your fans
  • 25. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.• Demographic info • Stats on the gender and age of your fans• Post quality • Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.
  • 26. FACEBOOK METRICS• Interactions • Total number of comments, Wall posts, and likes.• Interactions per post • Average number of comments, Wall posts, and likes generated by each piece of content you post.• Demographic info • Stats on the gender and age of your fans• Post quality • Score measuring how engaging your content is to Facebook users. A higher Post Quality indicates material that better engages users.• Posts • Number of posts your Page has made either on the Wall or in video.
  • 27. FACEBOOK METRICS
  • 28. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.
  • 29. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.
  • 30. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.• Discussion posts • Total number of discussion posts written by fans.
  • 31. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.• Discussion posts • Total number of discussion posts written by fans.• Reviews • Number of times your Page has been rated in the Reviews application.
  • 32. FACEBOOK METRICS• Page views • Number of times your Page has been viewed by Facebook users.• Media consumption • How many photo views, audio plays, and video plays your content have received.• Discussion posts • Total number of discussion posts written by fans.• Reviews • Number of times your Page has been rated in the Reviews application.• Unsubscribes / Re-subscribes • Number of people who have chosen to hide your posts (unsubscribes) in their News Feed, compared to the number of people who have purposely undone that action
  • 33. TOOL - FACEBOOK INSIGHTS
  • 34. INNOVATIVE NEW METRICS
  • 35. Having fun with metrics
  • 36. REAL TIME MONITORING
  • 37. CROWD BEHAVIOR
  • 38. CROWD BEHAVIOR
  • 39. CROWD BEHAVIOR
  • 40. SUMMARY
  • 41. SUMMARY• Put aside traditional methods of analytic thinking.
  • 42. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.
  • 43. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.• Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.
  • 44. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.• Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.• It is important to choose the metrics that help you measure your unique goals.
  • 45. SUMMARY• Put aside traditional methods of analytic thinking.• Participate in these mediums to truly appreciate what their real strengths are.• Question metrics that have cute names, dig a little deeper to check if the metric definition passes the BS filter.• It is important to choose the metrics that help you measure your unique goals.• There are no short cuts. Be willing to work hard. Be willing to put in the sweat equity. Be willing to try 33 things (tools / metrics / strategies) to find the 3 that work for you.
  • 46. QUESTIONS?