Your SlideShare is downloading. ×

How To Use Twitter


Published on

Learn the basics of Twitter and use these best practices to get started.

Learn the basics of Twitter and use these best practices to get started.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Twitter Training
  • 2. Twitter Training 2
  • 3. Twitter Training 2 What is Twitter? An information network. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting. Tweets - small bursts of information. Each Tweet is 140 characters long. You can see photos, videos and conversations directly in Tweets to get the whole story at a glance, and all in one place. Interesting Facts • 400 million Tweets a day • 200 million active users • Avg. distance between users 744 miles • 16% of tweets contain links to external sites • Half of all tweets mention another Twitter user
  • 4. Twitter Training 3 Twitter for Business Twitter connects businesses to customers in real time—and businesses use Twitter to quickly share information with people interested in: • products and services, • gather real-time market intelligence and feedback, • and build relationships with customers, partners and influencers. From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience.
  • 5. Twitter Training 4 The Lingo Direct Message – DM These Tweets are private between the sender and recipient. @ The @ sign is used to call out usernames in Tweets, like this: Hello @Twitter! When a username is preceded by the @ sign, it becomes a link to a Twitter profile. Hashtag - # The # symbol is used to mark keywords or topics in a Tweet. Mention Mentioning another user in your Tweet by including the @ sign followed directly by their username is called a "mention". Also refers to Tweets in which your username was included. Retweet (noun/verb) – RT A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter. A Modified Tweet (MT) is when you RT someone, but you edit/modify their Tweet before doing so. Follow To follow someone on Twitter is to subscribe to their Tweets or updates on the site. Follower A follower is another Twitter user who has followed you.
  • 6. Twitter Training 5 Home 1 2 3 4 5 1. Tabs – Home 2. Timeline 3. Compose Tweet 4. (Same as above) 5. Trends
  • 7. Twitter Training 6 Me 1 2 3 4 1. Tabs – Me 2. Inbox – Direct Messages 3. Edit Profile 4. View photos/videos you’ve posted
  • 8. Twitter Training 7 Connect 1. Tabs – Connect 2. Interactions 3. New Followers 4. Retweets 5. Favorited 3 4 1 2 5
  • 9. Twitter Training 8 Discover 1. Tabs – Discover 2. Activity 3. Favorites 4. Followed 2 1 3 4
  • 10. Twitter Training 9 Best Practices: Composing Tweets • Mention – shows community, creates interaction, expands reach – Ex.: @TwoBrothersBeer • Hashtag – creates the ability to track keywords specific to campaigns – Ex.: #RDiscovery • Location – set location to show relevance to locality – Ex.: Schaumburg, IL • 140 Characters – KEEP IT SHORT! Do not use all 140 characters—we recommend 120 or less.
  • 11. Source: 10
  • 12. Twitter Training 11 Best Practices: Composing Tweets • Keep it conversational. • Stay true to the brand voice. • Understand what makes people share? o Funny, helpful, newsworthy or inspiring content. • Tweet exceptional content. • Images, videos, links. • Engage with followers. • Ask questions. Listen. Show people you’re listening by responding. • Be timely. • Be relevant. Tweet during events and breaking news. DO NOT BE “SALE-SY”!
  • 13. Twitter Training 12 Best Practices Optimize Timing Timing matters, especially for breaking news or live Tweets. But how about for everything else? The short answer: it depends on the content of the Tweet, your objectives, your audience, their geography and more. The best way to optimize the timing of your Tweets is to test and learn. Tweet Often Basic rule is between three to five Tweets per day. You may want to try tweeting a couple times a day to see how your audience reacts, then adjust as needed. Follow Others Follow accounts that are interesting to your business.
  • 14. Twitter Training 13 Best Practices (Cont.) Engage Engage other Twitter users in conversation using @replies and mentions. The @reply feature is intended to make communication between users easy and seamless. Trends Participating in Twitter trends, whether organically or through Promoted Trends, is the best way to join global conversations. Contests Hosting a creative contest or sweepstake is a great way to improve engagement on Twitter. Note—It’s best to use third party sites (Ex.: Offerpop) to gain insights on influencers.
  • 15. Twitter Training 14 How do you grow your fan base? Extension of Marketing Plan Twitter is a tool. It should be an extension of your current marketing plan. Therefore, it should be included on all marketing collateral materials, websites, verbally communicated with guests and at any point of customer interaction. Hashtags Choose and promote a single hashtag, Ex.: #RLife. Although, we recommend a campaign specific hashtag when necessary, Ex.: Hi Tweeps! Will we see you tomorrow at #RDiscovery? #RLife Content!!!
  • 16. Twitter Training 15 How do you grow your fan base? Content • Tweet behind-the-scenes videos/photos. • Host Q&A sessions with your chef, Navigator, GM, Wedding Professional. • Without being “sale-sy” give your followers value with discounts and promotions. • Showcase your amenities in a way that is fun and engaging.
  • 17. Twitter Training 16 Who should I follow? Again…it depends! On your location, demographics and business objectives. Suggestions: • Other hotels – know what the competition is doing! • Local sports teams • Restaurants • Wedding bloggers, magazines and other publications • Local news networks • Vendors • Hospitality and travel publications • Businesses who frequently book your hotel • Local attractions • Followers who interact with you—show love to your fans! • Professional organizations—they could book their next conference with you • Sources mentioned on the Navigator site
  • 18. Twitter Training 17 Who should I follow? What is a “List”? A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. Viewing a list timeline will show you a stream of Tweets from only the users on that list. To create a list: • Go to your Lists page. This can be done via the gear icon drop down menu in the top right navigation bar or by going to your profile page and clicking on Lists. • Click Create list. • Enter the name of your list, a short description of the list, and select if you want the list to be private (only accessible to you) or public (anyone can subscribe to the list). • Click Save list.
  • 19. Twitter Training 18 Who should I follow? Suggested Lists: • Discover Sports  Local Sports Teams: Chicago Blackhawks, Chicago Cubs • Discover Local Restaurants • Here Comes the Bride  Wedding bloggers, publications, vendors • Hospitality Friends  Competitors • Travel • Local News • Renaissance Hotels  Follow other Renaissance Hotels • Discovery Local Spots  Suggestions from Navigator • Professional Organizations  Industry groups (doctors, lawyers, fitness, etc.)
  • 20. Twitter Training 19 Use Events to Engage Industry Events Incorporate a hashtag specific to the event to join or influence the conversation. Ex.: Phoenix Comicon Convention – The Renaissance Phoenix Hotel created a “Captain America” drink for the conference and tweeted pictures of the drink and #comicon, welcoming comicon fans in town. Seasonal Events Mother’s Day, First Day of Summer, graduation, back to school. Ex.: Sample Tweet – “Happy Mother’s Day to all the Moms who make you feel at home no matter where you are, may we do the same! #MothersDay” Cultural Events Sporting events, the Oscars, Discovery Channel – Grand Canyon Walk, etc. Ex.: Sample Tweet – “How about those @NHLBlackhawks!!! Congrats on your #StanleyCup win!
  • 21. Twitter Training 20 Getting Organized Create a content calendar • Aligned with marketing and social strategy • An extension of current social median (Ex. Facebook) Prepared Tweets • Have others review content before posting— the last thing you want to do is tweet with a misspelling or content that could be interpreted negatively. When in doubt…follow @RenHotels! • For tips on branding and voice, as well as for content • Don’t forget to RT @RenHotels when possible
  • 22. Twitter Training 21 Twitter Tools
  • 23. Twitter Training 22 Q&A Resource:
  • 24. Twitter Training THANK YOU!