<p>
<del>A picture is worth</del>
a thousand words.
</p>
Christopher Murphy and Nicklas Persson
www.webstandardistas.com
@standardistas

" Every design school on the
planet should make 'HTML and
CSS Web Standards Solutions'
a required textbook."
Jon Tangerine

17% 11% 14%
21%
39%
12% 17%
53%
19%
49%
16%
32%
Layout (X)HTML Interactivity
Behaviour Dynamic Content Markup
Form RTFM Words
CSS3 Accessibility RDFa
Key Ingredients of Successful Web Design

Macrocopy
Establishes the tone. Sets personality.
Microcopy
Reinforces the tone. Satisfies a function.

There was a golden age when
copy was crafted.

The Spock-Kirk Continuum

Macrocopy
Establishes the tone. Sets personality.

You have to put your money
where your mouth is.*
*You can't fake this shit.

Microcopy
Reinforces the tone. Satisfies a function.

" If I had more time, I would have
written you a shorter letter."
Blaise Pascal

Making the unmissable, unmissable.
BBC iPlayer

Nothing sucks like an Electrolux.
Electrolux

Beef. It’s what’s for dinner.
National Cattlemen’s Beef

" The fastest way to improve your interface
is to improve your copy-writing."
Joshua Porter, Bokardo

Thank You
Christopher Murphy and Nicklas Persson
www.webstandardistas.com
@standardistas