Designing the Unknown - IA Konferenz Berlin 2013
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Designing the Unknown - IA Konferenz Berlin 2013



Designing the Unknown - IA Konferenz Berlin May 3rd 2013

Designing the Unknown - IA Konferenz Berlin May 3rd 2013



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    Designing the Unknown - IA Konferenz Berlin 2013 Designing the Unknown - IA Konferenz Berlin 2013 Presentation Transcript

    • Designing the unknownBogdan Stanciu@bog_danIA KonferenzBerlin, May 3rd, 2013
    • People > Process > Culture > Products
    • The products
    • The solutionsTalentManagementAcquireApplyHireOnboardManagePerformanceOffboardTrainPromoteWrite upUnempl.InterviewE-VerifyTax creditsScreenScheduleBackgroundcheckDo notrehire
    • The culture
    • The peopleTom IllmenseeUX directorChip TroutVD managerArchie MillerIxD managerChris BrownIxDSte GrainerIxDChris EklundIxDBridget WalshVDShannon SadyVDBogdan StanciuIA
    • 5xThe teamsCore Balanced
    • The processIf you cant describe whatyou are doing as a process,you dont know what youredoing.William Edwards Deming
    • The methodologyWaterfall AgileWaterfall Agile picture by Bruce Kenny © 2009Lean
    • What I learnedLack of consistent frameworks.Inconsistent processes.Unbalanced teams.
    • The misconceptionsSpeed over quality.No process.No documentation.Delivery over discovery.
    • The barriersSome resistance to change.Lack of consensus across and withinproduct teams.Incomplete understanding of UX.
    • You don’t create a culture.Culture happens. It’s the by-product of consistentbehavior.Jason Fried
    • What we wantedConsistent design process.Dialog between people and teams.Better quality in our work.
    • You rarely improve anorganization as a whole byimproving the performance ofone of its parts.Russell Ackoff
    • Designers don’t designanything. Organizationsdesign everything.Austin Govella
    • Lean framework
    • 1:1 Interviews
    • Critique
    • Card sort
    • UX process
    • Art resides in the quality ofdoing; process is not magic.Charles Eames
    • TestThinkMondayPersonasCharterScenariosMakeTuesdaySketchesDesign studioIAPrototypingCopyCheckWednesdayResearch planningSession facilitationQualitative analysisThink / MakeThursdayScenariosRevise prototypesVisual designCheckFridayResearch planningSession facilitationAnalysisCritiquePM
    • Core Team processIdeasDiscovery Design DeliveryProductsExperimentsbacklogProductbacklogOpportunitybacklog
    • Practice
    • Practice
    • Practice
    • Designer > Team > VP > CEOPromote
    • What you can doInterview your team.Map individual processes and critique them.Unify the findings and test the results.Share with your organization.
    • Who can do itAnyone.Teams of one.In-house teams.Agencies with their clients.
    • Why do it?Because you owe it to yourself and to thepeople who work with you.Because you want to know where you stand.Because you want to be prepared for thefuture.
    • People > Process > Culture > ProductsChangeagentsIgnitedialogLead withvisionRefinequality
    • Thanks toJan Jursa T-systemsJim Kalbach Citrix OnlineStephen Köver IA KonferenzAndreas Lange MediaworxWolf Noeding InterComponentWareLutz Schmitt Nexum
    • Thank you!bog_dan
    • CreditsCover photo office photos by Baskerville website design by Chip Trout and Bridget WalshSolutions flow by James BarettWaterfall Agile picture by Bruce Kenny © 2009Prototype photos by Tom IllmenseeStory map and personas by Archie Miller and Nick Jester