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Designing the Unknown - IA Konferenz Berlin 2013
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Designing the Unknown - IA Konferenz Berlin 2013


Designing the Unknown - IA Konferenz Berlin May 3rd 2013

Designing the Unknown - IA Konferenz Berlin May 3rd 2013

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  • 1. Designing the unknownBogdan Stanciu@bog_danIA KonferenzBerlin, May 3rd, 2013
  • 2. People > Process > Culture > Products
  • 3. The products
  • 4. The solutionsTalentManagementAcquireApplyHireOnboardManagePerformanceOffboardTrainPromoteWrite upUnempl.InterviewE-VerifyTax creditsScreenScheduleBackgroundcheckDo notrehire
  • 5. The culture
  • 6. The peopleTom IllmenseeUX directorChip TroutVD managerArchie MillerIxD managerChris BrownIxDSte GrainerIxDChris EklundIxDBridget WalshVDShannon SadyVDBogdan StanciuIA
  • 7. 5xThe teamsCore Balanced
  • 8. The processIf you cant describe whatyou are doing as a process,you dont know what youredoing.William Edwards Deming
  • 9. The methodologyWaterfall AgileWaterfall Agile picture by Bruce Kenny © 2009Lean
  • 10. What I learnedLack of consistent frameworks.Inconsistent processes.Unbalanced teams.
  • 11. The misconceptionsSpeed over quality.No process.No documentation.Delivery over discovery.
  • 12. The barriersSome resistance to change.Lack of consensus across and withinproduct teams.Incomplete understanding of UX.
  • 13. You don’t create a culture.Culture happens. It’s the by-product of consistentbehavior.Jason Fried
  • 14. What we wantedConsistent design process.Dialog between people and teams.Better quality in our work.
  • 15. You rarely improve anorganization as a whole byimproving the performance ofone of its parts.Russell Ackoff
  • 16. Designers don’t designanything. Organizationsdesign everything.Austin Govella
  • 17. Lean framework
  • 18. 1:1 Interviews
  • 19. Critique
  • 20. Card sort
  • 21. UX process
  • 22. Art resides in the quality ofdoing; process is not magic.Charles Eames
  • 23. TestThinkMondayPersonasCharterScenariosMakeTuesdaySketchesDesign studioIAPrototypingCopyCheckWednesdayResearch planningSession facilitationQualitative analysisThink / MakeThursdayScenariosRevise prototypesVisual designCheckFridayResearch planningSession facilitationAnalysisCritiquePM
  • 24. Core Team processIdeasDiscovery Design DeliveryProductsExperimentsbacklogProductbacklogOpportunitybacklog
  • 25. Practice
  • 26. Practice
  • 27. Practice
  • 28. Designer > Team > VP > CEOPromote
  • 29. What you can doInterview your team.Map individual processes and critique them.Unify the findings and test the results.Share with your organization.
  • 30. Who can do itAnyone.Teams of one.In-house teams.Agencies with their clients.
  • 31. Why do it?Because you owe it to yourself and to thepeople who work with you.Because you want to know where you stand.Because you want to be prepared for thefuture.
  • 32. People > Process > Culture > ProductsChangeagentsIgnitedialogLead withvisionRefinequality
  • 33. Thanks toJan Jursa T-systemsJim Kalbach Citrix OnlineStephen Köver IA KonferenzAndreas Lange MediaworxWolf Noeding InterComponentWareLutz Schmitt Nexum
  • 34. Thank you!bog_dan
  • 35. CreditsCover photo office photos by Baskerville website design by Chip Trout and Bridget WalshSolutions flow by James BarettWaterfall Agile picture by Bruce Kenny © 2009Prototype photos by Tom IllmenseeStory map and personas by Archie Miller and Nick Jester