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    Ch6 ppt Ch6 ppt Presentation Transcript

    • The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • Audience foremost in mind during speech preparation, presentation The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • • To whom am I speaking? • What do I want them to know, believe, do? • What is most effective way of accomplishing that? The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • Emphasizing common values, goals, experiences The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • Tendency to be concerned with own values, beliefs, well-being The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • • Oversimplified image of group • Done by assuming all members are alike The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • • Size • Physical setting • Disposition toward topic • Disposition toward speaker • Disposition toward occasion The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • Frame of mind in favor of, or opposed to, person, policy, belief, institution, etc. The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • Questions: • Fixedalternative • Scale • Open-ended The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • Do you know what the insanity plea is in the U.S. legal system? Yes _____ No _____ Not sure _____ The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • How often do you believe the insanity plea is used in U.S. court cases? very seldom very often The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • What is your opinion about the insanity plea in U.S. court cases? The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • • Assess how audience will respond • Adjust to make speech clear, convincing The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.
    • • Adjust for unexpected circumstances • Watch for feedback The McGraw-Hill Companies ∙ The Art of Public Speaking, 11th Edition © 2012 Stephen E. Lucas. All rights reserved.