Ptp Wxii Media Sponsorship 2010

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Ptp Wxii Media Sponsorship 2010

  1. 1. 2010 MEDIA SPONSOR INFORMATION – PRESENTED TO WXII –
  2. 2. ABOUT THE EVENT <ul><li>Annual Bike Ride Hosted by Rotary Club of Kernersville </li></ul><ul><li>Proceeds Benefit Educational and Humanitarian Efforts of Rotary </li></ul><ul><li>Held on Saturday, June 12, 2010 </li></ul><ul><li>50K and 100K Bike Tours Throughout Piedmont Triad </li></ul><ul><li>Additional Events for Kids and Families </li></ul><ul><li>Prizes and Awards </li></ul><ul><li>Fantastic Food, Refreshments and Beer Garden </li></ul>
  3. 3. ABOUT THE EVENT 2009 RIDER COMMENTS &quot;Thank you and the Rotary team for the best orchestrated cycling event we have attended.  Among the strong points are:  Ease of registration, clarity of instructions, very well marked course and great reception at end of ride.&quot; &quot;The Rotary involvement in this event was awesome!  They did a fabulous job getting everyone corralled in the morning and showing enthusiasm for the riders.&quot; &quot;Ride is better than others because of different post ride activities and opportunities.&quot; &quot;Maps and signage – best I’ve ever seen in any bike ride.&quot; &quot;Great support, very well marked, very friendly people.“ “ Super post race atmosphere and camaraderie.”
  4. 4. ABOUT ROTARY <ul><li>Worldwide organization of business and professional leaders </li></ul><ul><li>Provides humanitarian service, encourages high ethical standards, and helps build goodwill and peace in the world </li></ul><ul><li>Approximately 1.2 million Rotarians belong to more than 31,000 Rotary clubs located in 166 countries </li></ul><ul><li>Kernersville Rotary Club is a 501(c)(3) nonprofit organization with 84 members very actively serving our local communities and beyond </li></ul>
  5. 5. <ul><li>Great Way for WXII to Reach a Great Audience: Cyclists </li></ul><ul><ul><li>2 nd most popular recreational activity in the US; Number of Cyclists to Golfers is 2.5 to 1 </li></ul></ul><ul><ul><li>Median household income $60,000-$70.000+ </li></ul></ul><ul><ul><li>90%+ are college graduates; 39% have post-graduate degrees </li></ul></ul><ul><ul><li>63%+ are professionals </li></ul></ul><ul><ul><li>52% rate their brand loyalty as high </li></ul></ul>WHY SPONSOR THE RIDE?
  6. 6. <ul><li>Not Just a ‘Kernersville’ Event </li></ul><ul><ul><li>Fewer than 10% of 2009 riders were Kernersville residents </li></ul></ul><ul><ul><li>Riders from throughout the Triad and elsewhere </li></ul></ul>WHY SPONSOR THE RIDE? <ul><li>Associate the WXII Brand With a Variety of Important Causes </li></ul><ul><ul><li>All proceeds support the efforts of Rotary Club of Kernersville </li></ul></ul><ul><ul><li>Causes we work toward are local, national and international… </li></ul></ul>
  7. 7. SPONSORSHIP IMPACT Education: Literacy, Ethics Triad Flight of Honor Student Mentoring Global Polio Eradication ROTARY CLUB OF KERNERSVILLE Youth Scholarships International Peace Programs
  8. 8. MEDIA SPONSORSHIP <ul><li>Media Sponsorship References (2010 Pedal The Piedmont Media Sponsor, WXII) </li></ul><ul><li>Signage at Start/Finish Area, Lunch Tent and Beer Garden </li></ul><ul><li>Name Prominently Placed on Sponsor Board </li></ul>Includes Prominent Positioning of WXII With Event Promotional Efforts. Benefits Include:
  9. 9. <ul><li>Web Banner Ad Space on Event Website Map or Registration Pages </li></ul><ul><li>Inclusion in All Advertising Materials </li></ul><ul><li>Announced as Media Sponsor Throughout Event </li></ul><ul><li>Literature and/or Promotional Items in Rider Packets </li></ul><ul><li>Lunch and Beer Garden Tickets, Event T-shirts and Other Goodies </li></ul>MEDIA SPONSORSHIP
  10. 10. <ul><li>WXII Logo Prominently Placed on Event T-Shirt and Jersey </li></ul>MEDIA SPONSORSHIP Event T-shirt Back Rider Jersey Back YOUR LOGO YOUR LOGO
  11. 11. Media Sponsor Investment : $2500 In-Kind Donation of WXII Air Time, Web Advertising and Spokesperson Support Total Value Provided to WXII Through Pedal The Piedmont Promotion : $20,000+ Value To Those Who Benefit From Rotary: Priceless MEDIA SPONSORSHIP
  12. 12. THANK YOU! The Rotary Club of Kernersville Appreciates Your Consideration as the Media Sponsor of the 2010 Pedal the Piedmont Bike Ride We Hope You Will Help Us Continue to Make a Difference For Those In Need, Near and Far!

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