Extreme B2B Tech Marketing adding some Velocity to your life

Most tech marketing sucks because it’s boring.

It’s boring because it’s a chore. … all passion is drained out of it

… all passion is drained out of it

It’s a chore because it takes too long.

It takes too long because it’s made by a committee.

It’s made by a committee because everyone is frightened.

Everyone is frightened because they don’t want to fail.

The result is a lot of professional, credible, well-made turds.

Tech marketing needs a kick in the head.

Tech marketing needs Velocity.

The five rules of Marketing Velocity No one can be more passionate about your company than you are You set the ceiling, do you want an underground car park or the Sistine Chapel? Consensus kills, speed thrills Getting nine people to agree wastes time. Marketers have to do much more, much faster. Failure is to be eagerly sought out Every flop is a war medal. Your job is to collect so many you need a new uniform to display them. Too much process murders passion If you need a chart to track it, maybe you shouldn’t be doing it. Get the budget on the screen Hit the market with something new every week

No one can be more passionate about your company than you are

You set the ceiling, do you want an underground car park or the Sistine Chapel?

Consensus kills, speed thrills

Getting nine people to agree wastes time. Marketers have to do much more, much faster.

Failure is to be eagerly sought out

Every flop is a war medal. Your job is to collect so many you need a new uniform to display them.

Too much process murders passion

If you need a chart to track it, maybe you shouldn’t be doing it.

Get the budget on the screen

Hit the market with something new every week

Velocity marketing is Fast Short Simple Passionate Easy to produce Timely Energetic

Fast

Short

Simple

Passionate

Easy to produce

Timely

Energetic

The V team A small team of ideas people Super-creative, multi-disciplinary Their job: engage with client and generate ideas A crack team of producers Young, fast, digital natives Their job: produce things and get them into the market A disciplined team of tacticians Experienced marketing campaigners Their job: drive people to the new content and vice versa

A small team of ideas people

Super-creative, multi-disciplinary

Their job: engage with client and generate ideas

A crack team of producers

Young, fast, digital natives

Their job: produce things and get them into the market

A disciplined team of tacticians

Experienced marketing campaigners

Their job: drive people to the new content and vice versa

Velocitize your marketing in 14 days Day One: Boil the Ocean Workshop Where we learn everything we need to know about you Our side: Creative Director, Strategy Director, Digital Guru, Chef Your side: Marketing guy, Sales guy, Techie Day Two: We go away and play Develop 15-20 new ways to look at your story Morning: two customer calls; Afternoon: work Day Three: We come back and bury you And decide on five things we can do in the next ten days The Next Ten Days We produce the five things. Day 14: we go live

Day One: Boil the Ocean Workshop

Where we learn everything we need to know about you

Our side: Creative Director, Strategy Director, Digital Guru, Chef

Your side: Marketing guy, Sales guy, Techie

Day Two: We go away and play

Develop 15-20 new ways to look at your story

Morning: two customer calls; Afternoon: work

Day Three: We come back and bury you

And decide on five things we can do in the next ten days

The Next Ten Days

We produce the five things.

Day 14: we go live

When can we start? [email_address] partners.co.uk