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WELCOME
SMART GUEST APPLICATIONVALUE PROPOSITIONSpeaker NameDate               COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIG...
WHAT IS THIS?                                               A DUST COLLECTOR                                             ...
THE DRIVERS51%OF GUESTS’                                                         4 devices 3G & wifi                      ...
WHAT IF?            … you could offer a personal                                         portal              experience to...
DISCOVER THE SMART GUEST EXPERIENCE                                          air con                                      ...
EXPERIENCE RICH COMMUNICATIONS                                                                              INTUITIVE SPEE...
ADVERTIZE HOTEL SERVICES                                                                               EASY CUSTOMIZATION ...
PROMOTE PROXIMITY SERVICES                                                                              ENHANCE VISIBILITY...
ACCESS TO LOCAL INFORMATION & TOOLS                                                                               DELIVER ...
INTEGRATE ROOM AUTOMATIONMANAGE ROOM           CONTROL THE AIR                                                    SIMPLY O...
MANAGE A COMFORTABLE STAY                                                                              SET PRIVACY        ...
INNOVATE THROUGH OPENNESS                         ALCATEL-LUCENT INTEGRATION                                              ...
BENEFIT#1 RAISE THE BAR OF SATISFACTION                       “Happy customers mean repeat business - they                ...
BENEFIT#2 INVEST TO DIFFERENTIATE                       “To raise new questions, new possibilities, to regard             ...
BENEFIT#3 ENGAGE WITH YOUR GUESTS                            “Engaging with guests to understand their needs              ...
PROCESS                              SMART GUEST APPLICATIONS LICENSES                              DEPLOYMENT          ...
CREDENTIALS                                                              ALCATEL-LUCENT, DELIVERS                         ...
KEY TAKEAWAYSLOYALTY | Raise Customer Satisfaction Beyond StandardsINNOVATION | Differentiate From Your CompetitionINTERAC...
www.alcatel-lucent.com/enterprise twitter.com/ALUEnterprise facebook.com/ALUEnterprise youtube.com/user/AlcatelLucentCorp
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Sga value proposition

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Transcript of "Sga value proposition"

  1. 1. WELCOME
  2. 2. SMART GUEST APPLICATIONVALUE PROPOSITIONSpeaker NameDate COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  3. 3. WHAT IS THIS?  A DUST COLLECTOR  A COSTLY NECESSITY  AN ANACHRONISM IN A NICELY DESIGNED ROOM  ALL OF THE ABOVE TIME TO GO BEYOND? 3 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  4. 4. THE DRIVERS51%OF GUESTS’ 4 devices 3G & wifi IN GUESTS’ ROOM IN HAVE SIMPLIFIEDSATISFACTION AVERAGE THE WAYDEPEND ON THE ROOM, THE TO OFFER IPTV, CLOCK, AIR GUESTS CAN MAKE CALLS,FACILITIES AND THE CONDITIONNING & BROWSE THE INTERNET ANDSERVICES LIGHTENING CONTROL ACCESS TO MEDIA Cornell Hospitality Industry Perspectives, July 2010 LOYALTY COST CONTROL 4 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  5. 5. WHAT IF? … you could offer a personal portal experience to your guests ? … you could bring them a unique interface to control their environment ? … you would have an always-on screen to display information ? differentiate by offering a … you could unique experience ? … you could captivate your guests and make them interact ? 5 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  6. 6. DISCOVER THE SMART GUEST EXPERIENCE air con RICH COMMUNICATIONS QUICK ACCESS TO HOTEL light control SERVICEScurtains PROMOTION OF PROXIMITY SERVICES AUTOMATION INTEGRATION OPENNESS privacy 6 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  7. 7. EXPERIENCE RICH COMMUNICATIONS INTUITIVE SPEED DIAL TO HOTEL MAIN SERVICES AUGMENTED COMMUNICATION FEATURES 7 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  8. 8. ADVERTIZE HOTEL SERVICES EASY CUSTOMIZATION MIXED MEDIA WITH TEXT & PHOTOS INTEGRATION OF COMMUNICATION FEATURES ONE TOUCH ACCESS 8 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  9. 9. PROMOTE PROXIMITY SERVICES ENHANCE VISIBILITY ADAPT TO SEASONAL EVENTS EASY CUSTOMIZATION MIXED MEDIA WITH TEXT & PHOTOS INTEGRATION OF COMMUNICATION FEATURES 9 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  10. 10. ACCESS TO LOCAL INFORMATION & TOOLS DELIVER VALUABLE INFORMATION TO GUESTS WEATHER REPORT LOCAL TRAFFIC CONDITIONS RAILWAYS/AIRFLIGHT SUITE DOORCAM RSS FEED CALCULATOR … 10 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  11. 11. INTEGRATE ROOM AUTOMATIONMANAGE ROOM CONTROL THE AIR SIMPLY OPEN/CLOSELIGHTENING TEMPERATURE AND CURTAINS AND SHUTTERS FANNINGEASY ACCESS TOPREDEFINED SETTINGS ERGONOMIC INTERFACE 11 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  12. 12. MANAGE A COMFORTABLE STAY SET PRIVACY TELEPHONY PRIVACY AND VOICEMAIL FORWARDING ROOM PRIVACY ASK FOR ROOM MAKE-UP 12 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  13. 13. INNOVATE THROUGH OPENNESS ALCATEL-LUCENT INTEGRATION MAKE GUESTS FEEL ADMIN CUSTOMIZATION “AT HOME” SKINSUSER CUSTOMIZATION ENABLE PMS CONTINUOUS OXE ADAPTATION TO SCREENSAVER FOR ADVERTIZING BUSINESS HOSPITALITY DYNAMICS APP SERVERHOMEPAGE/PHOTOFRAME EVOLVE AT THE PACE OF PAGE AUTOMATION INTERNET … CUSTOMIZATION INNOVATIONS ECOSYSTEM 13 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  14. 14. BENEFIT#1 RAISE THE BAR OF SATISFACTION “Happy customers mean repeat business - they will also tell their social networks about their stay” Australian Tourism and Transport Forum spokesman Rowan Barker WHAT SMART GUEST APPLICATION BRINGS  AWARD WINNING MY IC PHONE  SIMPLIFIED AND BREAKTHROUGH COMMUNICATIONS  UNMATCHED SET OF APPLICATIONS TO ENRICH GUESTS’ EXPERIENCES OVER STANDARD EXPERIENCE = LOYALTY 14 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  15. 15. BENEFIT#2 INVEST TO DIFFERENTIATE “To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance” Albert Einstein WHAT SMART GUEST APPLICATION BRINGS  SINGLE INTERFACE FOR COMMUNICATIONS, ADVERTIZING, AUTOMATION AND STAY MANAGEMENT  OPENNESS FOR RICH INTEGRATION WITH THE ECOSYSTEM SIMPLIFIED ACCESS TO INNOVATION 15 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  16. 16. BENEFIT#3 ENGAGE WITH YOUR GUESTS “Engaging with guests to understand their needs for new services and simple features helped generating additional business” WHAT SMART GUEST APPLICATION BRINGS  ALWAYS-ON SCREEN TO ADVERTIZE ON VALUE-ADDED SERVICES  ATTRACTIVE FUNCTIONNALITIES TO GENERATE MORE INTERACTIONS  QUICK ACCESS TO STAFF DYNAMIC INTERACTIONS 16 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  17. 17. PROCESS  SMART GUEST APPLICATIONS LICENSES  DEPLOYMENT  AUDIT  INSTALLATION  WORKSHOP  PROJECT MANAGEMENT  COACHING  MAINTENANCE CONTRACT  OPTIONAL CUSTOMIZATION SERVICES professional.services@alcatel-lucent.com 17 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  18. 18. CREDENTIALS ALCATEL-LUCENT, DELIVERS HOSPITALITY COMMUNICATIONS BEYOND STANDARDS FOR MORE THAN 15 YEARS “The solution is efficient, flexible, well-designed and reduces workload. This leads to significant time savings in our daily processes.” Thomas Markovic, Director of Engineering at the Park Hyatt 18 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  19. 19. KEY TAKEAWAYSLOYALTY | Raise Customer Satisfaction Beyond StandardsINNOVATION | Differentiate From Your CompetitionINTERACTION | Add Dynamics To Guests’ StayPROMOTE | Advertize Value-Added ServicesIMAGE | Improve Your Brand Image 19 COPYRIGHT © 2012 ALCATEL-LUCENT ENTERPRISE. ALL RIGHTS RESERVED.
  20. 20. www.alcatel-lucent.com/enterprise twitter.com/ALUEnterprise facebook.com/ALUEnterprise youtube.com/user/AlcatelLucentCorp
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