Nordic eCommerce Summit 2011-05-04

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Targeting Presentation for the Nordic eCommerce summit.

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Nordic eCommerce Summit 2011-05-04

  1. 1. TargetingDespina StamkouProduct Manager Targeting & Optimisation 04 May 2011despina.stamkou@tradedoubler.com
  2. 2. US Retail Ecommerce Sales 2009-2015300.00 14.80% 16.00% 269.80 13.70% 249.50 14.00%250.00 11.30% 229.50 209.30 12.00%200.00 188.10 9.70% 10.00% 165.40 8.70% 8.10%150.00 8.00% 114.10 6.00%100.00 4.00% 50.00 2.00% 1.60% 0.00 0.00% 2009 2010 2011 2012 2013 2014 2015 Ecommerce Sales in million $ %change Goal Sales
  3. 3. Marketing Trends • Search Engine Marketing • Email Marketing • Social Media Marketing • Mobile Marketing Objective Follow Trends
  4. 4. Targeting Ads + Trends = Sales Re IBA GeographicalTargeting Targeting Targeting Mobile Browser & O/S IP Targeting Targeting Targeting Mean User Targeting
  5. 5. Targeting CasesRetarget Facebook users Retarget users that have Communicate Product Ads previously complete an order based on user profilesTarget mobile users and Target internet users and Target internet users communicate ads communicate ads And communicate adsbased on their mobile O/S based on their IP Address based on their browser
  6. 6. Targeting SE / Wilkinson Business Men and Woman Beauty Advertisement Wilkinson runs 2 RON campaigns, one for women and Scenario one for men and 2 more retargeting campaigns to retarget internet users that previously visited the web sit but did not complete an order. Type of Campaign CTR CR Female RON 0.02% 3.12% Female Retargeting 0.08% 3.50% Male RON 0.05% 2.95% Male Retargeting 0.06% 4.56%
  7. 7. Targeting NO / Navnestempel Business Online Shop Advertisement Navnestempel wants to retarget users that have Scenario previously complete an order and promote again the same product they had previously buy At the same time Navnestempel wants to retarget users that received the monthly newsletter and promote a new product. Type of Campaign CTR CR Retargeting on site 0.11% 6.19% Retargeting on newsletter 0.23% 6.29% IBA (lifestyle & Society) 0.07% 5.37%
  8. 8. Targeting FI / Norwegian Business Travel Advertisement Norwegian wants to retarget all users that have visited Scenario the Finish version of the web site but did not buy a ticket. Type of Campaign CTR CR Retargeting 0.61% -
  9. 9. Targeting DK / CallMe Business Mobile online Shop Advertisement Call me wants to retarget all users that have visited Scenario the web site but did not complete an order. 204575 Type of campaign CTR CR Retargeting 0.24% - IBA (Shopping & Retail) 0.08% 0.06% RON 0.05% -
  10. 10. Thank you! Questions? despina.stamkou@tradedoubler.com

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