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DESIGNING THE AUSPOST IPHONE APP:    HOW WE DID IT     Kathryn RossUX Australia, August 2012
AUGUST 2012         THE PROJECT KICKOFFBefore                          After                  2         STAMFORD INTERACTIVE
AUGUST 201212 days         3STAMFORD INTERACTIVE
AUGUST 2012         12 days1 day is practically gone                 4        STAMFORD INTERACTIVE
AUGUST 2012              DESIGN 6            APPROACH?WWYD?                3                     3                 5      ...
AUGUST 2012           POINT #1This is what ROCKED.               6      STAMFORD INTERACTIVE
1   2   3   4    5    6       7    8   9   10 11 12                          7                STAMFORD INTERACTIVE
AUGUST 2012         8STAMFORD INTERACTIVE
AUGUST 2012         9STAMFORD INTERACTIVE
AUGUST 2012           POINT #2User testing is GOLD.               10      STAMFORD INTERACTIVE
AUGUST 2012         11STAMFORD INTERACTIVE
AUGUST 2012            NAVIGATION1. Tab          2. List         3. Springboard                  12         STAMFORD INTER...
AUGUST 2012              OUTCOME…Wireframe design                 Live application          STAMFORD INTERACTIVE
AUGUST 2012  “I have to say, I am very impressed.  This app is well designed by people  who really get their users. It wor...
AUGUST 2012         THANKS!           Kathryn Rosskathrynr@stamfordinteractive.com.au                 15
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A case study on designing the Australia Post iPhone and iPad app

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Presented at the UX Australia 2012 conference in Brisba

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  • Before the kickoffFrankie and I have the same wardrobeThe Project = Australia Post iPhone Bunch of ‘requirements’ in xlsStick around after kick-off, project starts!After kickoffThe Project = AusPost iPhone Application - v2.0Stamford to lead the ‘UX component’Design new, and improve existing, app featuresTest our designs with usersRefine and annotate the designs for developmentGiven access to SMEs, business analysts, developers and provider vendorsTest with users!
  • This is what I wrote up during the kickoffWith the days allocated = 12
  • The collaborative approach with the Business, the Developers, and other 3rd Party Providers.
  • In the project’s War roomCollaborative design workshops with the ‘team’ every morningPeople pitching their design ideas to the group – with a money spend on the features
  • Reviewing yesterday’s designs with Tech-Lead first thing in the morningEncouraged to scribble on the designs to go through iterative improvements throughout the workshops
  • The mobile testing ‘rig’
  • 3 navigation optionsWanted to test all to get user feedback & see what worked
  • Picture of new app
  • Transcript of "A case study on designing the Australia Post iPhone and iPad app"

    1. 1. DESIGNING THE AUSPOST IPHONE APP: HOW WE DID IT Kathryn RossUX Australia, August 2012
    2. 2. AUGUST 2012 THE PROJECT KICKOFFBefore After 2 STAMFORD INTERACTIVE
    3. 3. AUGUST 201212 days 3STAMFORD INTERACTIVE
    4. 4. AUGUST 2012 12 days1 day is practically gone 4 STAMFORD INTERACTIVE
    5. 5. AUGUST 2012 DESIGN 6 APPROACH?WWYD? 3 3 5 STAMFORD INTERACTIVE
    6. 6. AUGUST 2012 POINT #1This is what ROCKED. 6 STAMFORD INTERACTIVE
    7. 7. 1 2 3 4 5 6 7 8 9 10 11 12 7 STAMFORD INTERACTIVE
    8. 8. AUGUST 2012 8STAMFORD INTERACTIVE
    9. 9. AUGUST 2012 9STAMFORD INTERACTIVE
    10. 10. AUGUST 2012 POINT #2User testing is GOLD. 10 STAMFORD INTERACTIVE
    11. 11. AUGUST 2012 11STAMFORD INTERACTIVE
    12. 12. AUGUST 2012 NAVIGATION1. Tab 2. List 3. Springboard 12 STAMFORD INTERACTIVE
    13. 13. AUGUST 2012 OUTCOME…Wireframe design Live application STAMFORD INTERACTIVE
    14. 14. AUGUST 2012 “I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…” Charles Malpas 14STAMFORD INTERACTIVE
    15. 15. AUGUST 2012 THANKS! Kathryn Rosskathrynr@stamfordinteractive.com.au 15
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