Proven Methods To Enhance Your Brand Using Social Media
<ul><li>Sara Tambascio, Online Editor, Today’s Garden Center magazine (@stambascio) </li></ul><ul><li>Melodie McDanal, Gar...
 
What Can SM Do For You? <ul><li>Become “My Garden Center” </li></ul><ul><li>Make your fans into your evangelists </li></ul...
<ul><li>Photos </li></ul><ul><li>Events </li></ul><ul><li>Create conversations </li></ul><ul><li>Promotions </li></ul>
Facebook: Post Photos <ul><li>Photos of you and your product </li></ul><ul><li>Contest winners and events </li></ul><ul><l...
Facebook: Photos
Facebook: Photos
Facebook: Photos
Facebook: Events <ul><li>Not only will fans follow, their friends see their events, too.  </li></ul>
Facebook: Events
Facebook: Create Conversations <ul><li>Ask questions </li></ul><ul><li>Make it social </li></ul><ul><li>Check out Bordine ...
Facebook: Create Conversations
Facebook: Promotions
Notes On Facebook Fan Pages <ul><li>Be sure to include contact info </li></ul><ul><li>Use Favorite Pages for other local b...
<ul><li>Share news (about you) that people will want to retweet </li></ul><ul><li>Offer timely, local advice </li></ul><ul...
Twitter: Retweeting <ul><li>Forwarding your message </li></ul><ul><li>Greatest number of retweets  around 2pm </li></ul>So...
Twitter: News To Retweet
Twitter: Local & Timely
Twitter: Local News
Twitter: Make It Personal
Twitter: Hash Tags
Twitter: #musicmonday
Twitter: #followfriday
Twitter: Lists <ul><li>Categorizes people you follow  </li></ul><ul><li>Resource for your followers  (@BobsMarket/gardenpr...
Twitter: Promotion
Twitter: Promotion
Twitter: Promotion
Twitter: For Business
Notes On Twitter <ul><li>More than one account – one public-facing, one industry-facing </li></ul><ul><li>Share informatio...
Integrating Social Media <ul><li>Ping.fm </li></ul><ul><li>HootSuite </li></ul><ul><li>TweetDeck </li></ul><ul><li>OpenID ...
Mobile Social Media
Social Media Tips <ul><li>Tell people about your social media,  on the web and in person. </li></ul><ul><li>Some on Twitte...
Examples? <ul><li>Today’s Garden Center on Facebook and Retailer Twitter list at  http:// twitter.com/#/list/stambascio/re...
 
 
 
 
Questions?
<ul><li>Sara Tambascio, Today’s Garden Center magazine  [email_address] </li></ul><ul><li>Melodie McDanal, GardenHood  mel...
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Proven Methods To Enhance Your Brand Using Social Media

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From Management Clinic 2010, Facebook, Twitter and other social media tools can enhance your brand and strengthen your relationship with customers.

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  • Lots of offerings out there. What do you use? Has to be realistic workload for your team, but I think it’s also good to cover as many as you can.
  • Don’t forget the social in social media. Things go viral. Look at Facebook and Twitter ideas
  • Looks like website….but unfortunately, your customers aren’t going to your site every day. Post here, and they’ll see your photos.
  • Take pictures of contest winners, and let them know they’ll be on Facebook.
  • Viral, again. You’re getting promotion, but not doing any work to get it.
  • I can see what other people like…make it something fun, or something you want to know about your customers?
  • Link right to a sale page on your site, share a password to use in store or online.
  • Also applies to Facebook.
  • Use a person’s headshot and a name, even if you @ is the company name.
  • Contributors feature…. allowing those organizations to manage multiple contributors to their account. In testing…first of several new features.
  • Twitter offers feeds that post Twitter feed to a website or blog,
  • Proven Methods To Enhance Your Brand Using Social Media

    1. 1. Proven Methods To Enhance Your Brand Using Social Media
    2. 2. <ul><li>Sara Tambascio, Online Editor, Today’s Garden Center magazine (@stambascio) </li></ul><ul><li>Melodie McDanal, GardenHood, Atlanta (@melodiegardens) </li></ul><ul><li>Larry Grossman, Grossmans Garden & Home (@GrossmansGarden) </li></ul>
    3. 4. What Can SM Do For You? <ul><li>Become “My Garden Center” </li></ul><ul><li>Make your fans into your evangelists </li></ul><ul><li>Make personal connections </li></ul>
    4. 5. <ul><li>Photos </li></ul><ul><li>Events </li></ul><ul><li>Create conversations </li></ul><ul><li>Promotions </li></ul>
    5. 6. Facebook: Post Photos <ul><li>Photos of you and your product </li></ul><ul><li>Contest winners and events </li></ul><ul><li>Check out Buchanan’s Native Plants </li></ul>
    6. 7. Facebook: Photos
    7. 8. Facebook: Photos
    8. 9. Facebook: Photos
    9. 10. Facebook: Events <ul><li>Not only will fans follow, their friends see their events, too. </li></ul>
    10. 11. Facebook: Events
    11. 12. Facebook: Create Conversations <ul><li>Ask questions </li></ul><ul><li>Make it social </li></ul><ul><li>Check out Bordine Nursery </li></ul>
    12. 13. Facebook: Create Conversations
    13. 14. Facebook: Promotions
    14. 15. Notes On Facebook Fan Pages <ul><li>Be sure to include contact info </li></ul><ul><li>Use Favorite Pages for other local businesses </li></ul><ul><li>Allow people to write on your Wall </li></ul><ul><li>http://www.facebook.com/help.php?page=904 </li></ul>
    15. 16. <ul><li>Share news (about you) that people will want to retweet </li></ul><ul><li>Offer timely, local advice </li></ul><ul><li>Make it personal and entertaining </li></ul><ul><li>Use Twitter conventions </li></ul>
    16. 17. Twitter: Retweeting <ul><li>Forwarding your message </li></ul><ul><li>Greatest number of retweets around 2pm </li></ul>Source: The Science of Retweets, Mashable.com, Dan Zarella
    17. 18. Twitter: News To Retweet
    18. 19. Twitter: Local & Timely
    19. 20. Twitter: Local News
    20. 21. Twitter: Make It Personal
    21. 22. Twitter: Hash Tags
    22. 23. Twitter: #musicmonday
    23. 24. Twitter: #followfriday
    24. 25. Twitter: Lists <ul><li>Categorizes people you follow </li></ul><ul><li>Resource for your followers (@BobsMarket/gardenpros) </li></ul>
    25. 26. Twitter: Promotion
    26. 27. Twitter: Promotion
    27. 28. Twitter: Promotion
    28. 29. Twitter: For Business
    29. 30. Notes On Twitter <ul><li>More than one account – one public-facing, one industry-facing </li></ul><ul><li>Share information about social media </li></ul><ul><li>URL shorteners: Bit.ly, Ow.ly, TinyURL </li></ul><ul><li>http://help.twitter.com/ </li></ul>
    30. 31. Integrating Social Media <ul><li>Ping.fm </li></ul><ul><li>HootSuite </li></ul><ul><li>TweetDeck </li></ul><ul><li>OpenID </li></ul>
    31. 32. Mobile Social Media
    32. 33. Social Media Tips <ul><li>Tell people about your social media, on the web and in person. </li></ul><ul><li>Some on Twitter or Facebook, not both. Be everywhere and cover your bases. </li></ul><ul><li>Cross promote your social media. </li></ul><ul><li>Mashable.com </li></ul>
    33. 34. Examples? <ul><li>Today’s Garden Center on Facebook and Retailer Twitter list at http:// twitter.com/#/list/stambascio/retailers </li></ul>
    34. 39. Questions?
    35. 40. <ul><li>Sara Tambascio, Today’s Garden Center magazine [email_address] </li></ul><ul><li>Melodie McDanal, GardenHood melodie@gardenhoodatlanta.com </li></ul><ul><li>Larry Grossman, Grossmans Garden & Home larry@grossmans.com </li></ul>Contact Us
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